The Web Design Success Blog
Helping Your Business Succeed on the Web
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Shoemoney SEO Contest
ShoemoneyShoemoney has thrown down the gauntlet to other SEOs and challenged them to dethrone him for the keyword "shoemoney". While this is just another SEO contest, Jeremy Schoemaker at Shoemoney has openly admitted that outranking him for #1 for the keyword shoemoney will be next to impossible....
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Realign Your Website Instead of Redesigning it
Don't Redesign, RealignRealigning your website to your strategy is more beneficial than redesigning. It is absolutely essential to understand the concept of realigning your website to your strategy or realigning your strategy to your goals to stay competitive in the online market. I read a post recently...
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Do You Have a Website Strategy?
Website StrategyA quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will...
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Three Steps to a Great Website
Great Website in 3 StepsMatt Cutts' three step process to a great rankings in the search engines and success out of your website.I agree with Matt on his "3 step process" to getting better rankings in the search engines. There’s SEO and there’s QUALITY and there’s also finding the HOOK or angle...
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Google Changes its Link Ranking in Big Daddy
Reciprocal Links Lose ValueThe recent Big Daddy update at Google has changed the way Google ranks reciprocal links. Well Matt Cutts just opened a lot of webmasters' eyes about why their pages were disappearing from the Google index (and it appears that we were right on in our thinking). However, Matt did go on to...
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SERPs dying? Get Real.
SERPs Dead? Dying?Are the SERPs (Search Engine Results Page) dying? I recently read the article "Is the SERP going extinct" on Bruce Clay's Blog and it really made me think. As search engines like Google start using more and more "Personalized Search" options, are they going to start offering "personalized...
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Refine Results in Google
Refine Results with OrionGoogle is testing a new way to refine results in their search engine results. People have reported seeing a new "refine results" option for Google searches. This new option appears to break down results into predefined categories and is using the Google "operator" of more:. Once...
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Is Google Having a Machine Crisis? Get Real.
Machine Crisis - Servers FullIs Google having a server crisis. No way! Many people have been commenting on an article written by the New York Times where Eric Schmidt said, "Those machines are full. We have a huge machine crisis." Unfortunately, many of the blogs written about it are reading too much into a single, out-of-context...
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Are you in the 'Golden Triangle'
The Golden Triangle - Rank in the Top 3A recent eye tracking study shows that there is a "golden triangle" where 100% of searchers look when using search engines.After all the buzz about the importance and benefits of being on the first page of search results, we have even more evidence that being in the top three is even more important....
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Review of Don't Make Me Think
Don't Make Me ThinkDon't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip...
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More on First Page Results on Google
First Page ResultsDo you know how to get first page results on Google? Apparently we do. Interestingly, after posting my article on the importance of getting listed on the first page of search engines like Google, Yahoo, and MSN and brand benefits associated with that first page ranking, I started noticing hits...
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If Content is King, Linking is Queen
Linking is Queen - Content is KingIf Content is King then surely Linking is Queen. And we all know who really rules the kingdom. I came across a great article that built on the well known saying that content is king by saying that "Content is King, but Linking is Queen." Content and Linking go hand in hand if the site is going...
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WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on...
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Review of Call to Action
Improving Online Marketing ResultsWhile full of good online marketing information, Call to Action is a not a book to sit down and read in an hour or two. Well after almost an entire year, I have finally finished "Call to Action" - Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg.Although packed full...
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How can I Increase my PageRank
Increase PageRankHere's a freebie for improved search engine optimization and increased PageRank. I was recently received the following question on one of my articles: I am a Coldwell Banker agent in [city] [state]. My Web site is [website] How can I get better PageRank? - D. Heck (city,state, and website have...
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Organic Results get more Clicks than Pay Per Click
Organic Results and Higher ROIOrganic or "normal" search engine results get more clicks than Pay Per Click (PPC) or Sponsored Listings.I still don't understand why someone wouldn't want to do Search Engine Optimization (SEO) on their site instead of setting up a PPC plan. I know all too many companies that forego optimizing...
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First Page Search Engine Results
Be First Page in the Search EnginesBeing on the first page of the search engine results, like Google, Yahoo, and MSN, not only will improve your ROI but will increase your brand image. According to a new study more than half of search engine users will click on the very first page of results. 62% of search engine users click on a result...
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Is your search engine placement like a billboard in the woods?
Placing in the First Three PagesMost search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will...
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PageRank Update Leaves People Puzzled
BigDaddy PageRank UpdateA new toolbar PageRank update has gone into effect after the BigDaddy shake up and it has left many SEOs a bit puzzled. When Google decides to shake things up, it SHAKES things up.Matt Cutts said the following about the BigDaddy Update and the recent PageRank update:Q: “Now that Bigdaddy is...
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Google's Big Daddy
BigDaddy UpdateAlthough the "Big Daddy" update has happened at Google, many data centers are still in flux. Matt Cutts, Google employee and avid blogger, recently commented that the Big Daddy Update was fully deployed: Q: “Is Bigdaddy fully deployed?” A: Yes, I believe every data center...
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Search Engine Statistics
Search Engine StatisticsSearch Engine Usage Statistics for February 2006 Nielson/Net Ratings has released new search engine statistics for Feb 2006. Each of the search engines is maintaining their market share with less than 1% change in the main search engines. Overall, there were 5.3 billion searches performed in February...
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Live PageRank Dead or Changing
Live PageRankLive PageRank, a popular tool among Search Engine Optimizers and Website Designers, has either shut down or is being updated. Ever since Google began updating the PageRank on their toolbar every 3 months instead of every month, people have tried to guess their "current" or "live PageRank"....
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Clarify Your Unique Value Proposition
Unique Value PropositionClarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you...
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Defining Points of Action
Points of ActionUnderstanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at...
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Good Business Practices
Good Business PracticeAnother reason to love businesses that are looking out for you.I'd like to compare two different companies and how they do business. About two years ago, I had a client that was controlling their own domain name through Network Solutions. Unfortunately, she let her domain registration lapse. When she...
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