Is your search engine placement like a billboard in the woods?
Placing in the First Three Pages
Posted by Adam Hayes
Most search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results.
Interesting statistics for people using search engines show that most people expect their results in the first three pages.
- 90% of search engine users will click on a result in the first 3 pages of results.
- 88% of search engine users will change their query if they don't find what they are looking for in the first three pages.
I really like what Robert Murray has to say about it:
If you’re site is not found on the first page – or within the first three pages of search results – you might as well be putting up a billboard in the woods.
Previously our statistics had shown that people will search up to 6 pages deep for information before abandoning their search. This new study shows that people are expecting their results to appear higher in the search engines. It also show that search engine users are getting smarter by modifying their search terms to find exactly what they want.
This new information should give even more people an incentive to make their websites search engine friendly and to develop their websites with SEO (Search Engine Optimization) in mind from the very beginning.
« PageRank Update Leaves People Puzzled
First Page Search Engine Results »