If Content is King, Linking is Queen

Linking is Queen - Content is King

Posted by

Kings and Queens of Content and Linking.

If Content is King then surely Linking is Queen. And we all know who really rules the kingdom.

I came across a great article that built on the well known saying that content is king by saying that "Content is King, but Linking is Queen." Content and Linking go hand in hand if the site is going to really work. There is a lot to be said about linking and getting quality inbound links. Even if you have GREAT content, it won't mean a thing if it is never seen. With the advent of PageRank and the current "Link = Vote" mentality, linking has become the desperately needed "fix" for all website designers.

Unfortunately this has caused some desperate measures by some website designers to get a hand on "the Queen". For example:

But the search engines don't just sit around letting people abuse the system. They in turn change their algorithms, add properties like rel='nofollow', punish people that sell links, and other "checks" to keep websites in line. Unfortunately this has made getting real, high quality backlinks much more difficult. It has also increased the "awareness" of search engines so that they examine not only the quantity of links, but the quality as well; does the linking page relate to the page it is linking to, etc. Side note... has anyone else found this difficult. I don't know about you, but my competitors [who is in the same genre or business as me] really don't want to link to my site. Go figure :(

For the time being (until some other better method is found) Content will still be King, but Linking will be Queen. And I don't know about you, but the Queen around my house sure has a lot to say about what the king can and can't do.