The Web Design Success Blog

Website Design Tips

Pro Tip #10

Type, authority, quality, and quantity of links that link to your site is critical to great search engine placement.

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Accept Credit Cards Online
FreeAuthNet - Free Authorize.Net Account
How to accept credit cards online without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal. First off you need to know that I get hundreds of calls a year trying to convince me to switch credit card processors (or switch merchant gateways)... continue reading "Accept Credit Cards Online" »
Comments (5)
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVT
Muiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing" »
Do You Know These Tips to Quickly Improve Landing Page Conversion Rates
Landing Page Conversions
Increase landing page conversions with these simple tips. Increasing conversions is a big topic lately. Here are some more great ideas from ioninteractive for increasing conversions on your landing pages for this year. Keep your Organic and PPC landing pages separate. Targeted traffic from PPC have... continue reading "Do You Know These Tips to Quickly Improve Landing Page Conversion Rates" »
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6 Ways Your Website Usability is Discouraging Conversions
Usability and Conversions
Six ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions" »
Simple Steps to Increase Landing Page ROI
Landing Page Conversions
Easy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... continue reading "Simple Steps to Increase Landing Page ROI" »
How to Build Effective Websites 101
Effective Websites 101
Many small companies are making a wise choice and investing in professionally designed websites that raise the company's level of professionalism, exposure, and sales. I have had people come to my saddle shop and they were surprised to see that we are just a a small shop because the website made us... continue reading "How to Build Effective Websites 101" »
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How to Determine if Your Website is Successful
Successful Website Metrics
Making sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful" »
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Now You Can Have Lower Shopping Cart Abandon Rates
Increase E-Commerce Sales
Avoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales. Did you know that on average 52.1% of people abandon shopping their online shopping carts? Primary reasons for abandonment include high shipping charges, high cost of items, price comparison with other... continue reading "Now You Can Have Lower Shopping Cart Abandon Rates" »
2009 Website Browser Statistics
Browser Stats 2009
2009 Website Browser Statistics Review. IE 7 is still the browser of choice, but some of the IE 7 crowd have recently switched over to IE 8. Mostly we saw a move from IE 7 to IE 8 with Firefox gaining another percentage and eveyone else staying practically the same from the middle of 2009. The web... continue reading "2009 Website Browser Statistics" »
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Proper Label Placement in Forms
HTML Form Labels
Label placement is important in usability of HTML forms. There is an amazing study done by uxmatters where they compared different label placements in forms. Here are the results: Label position—Placing a label above an input field works better in most cases, because users aren’t forced... continue reading "Proper Label Placement in Forms" »
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The Secret to Communicating Your Business Effectively
Blind Spots
Avoid these common website mistakes that keeps your website from communicating effectively. Too many people have the "reading the label from inside the bottle" mentality when they think about their business. A great article by Todd Follansbee still holds true for all businesses online. Here are some... continue reading "The Secret to Communicating Your Business Effectively" »
Who Else Wants to Build Links and Rank High in Google
Link Baiting
Who Else Wants to Build Links and Rank Higher in Google Link Baiting has become common place to increase organic inbound links and rank higher in Google. There was a great article by Andy Hagan but he broke his site to pieces, so I had to do some digging to find it again. Here are some of the best from... continue reading "Who Else Wants to Build Links and Rank High in Google" »
Basic Website Usability Tips
Website Usability
Here is a good list of important basic design usability tips. I'm doing a massive cleanup of my bookmarks, and realized that tons of really good content just disappears off the web. So, I'm going to put the content where I know it won't disappear. Here are some great usability tips I grabbed from Jens... continue reading "Basic Website Usability Tips" »
Comments (5) IE 7 Rules with 42.7 Market Share
2009 Website Browser Stats Review
2009 Website Browser Stats
IE 7 is the current browser of choice with Firefox second and IE 6 in third. IE 8 adoption is still slow. Since we didn't do a browser stat review for 2008, we decided to do a review for the middle of 2009 and bring people back up to speed on the browser war. Among the tech field (Site 6) Firefox still... continue reading "2009 Website Browser Stats Review" »
Comments (5) Pulling Customers in, Not Pushing Them Away
Creating Web Copy That Brings In Customers
Online Writing Advice
The content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers" »
Comments (8) Using Colors to Improve Your Design
Mixing Colors Into Your Website Design
Color and Emotion
Color can evoke emotions and influence people in positive—or negative— ways. Designing a website consists of more than just copy and layout—color also needs to be a consideration. To help choose the correct colors, it is a good idea to come up with how you would like to describe your... continue reading "Mixing Colors Into Your Website Design" »
Comments (1) Use Navigation to Make Your Customers Comfortable
Simple Navigation Pointers
Good Navigation
If users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers" »
Designing your website to be Persuasive is Important
Basic Design Principles for Persuasive Websites
Increasing Conversions
Getting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites" »
Comments (1) Planning and a Strong Foundation are vital to your website
Guide To Building Successful Websites
Planning and Developing
Building a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites" »
Combine Good Functionailty, Organization, and Persuasive Copy
Information and Persuasion Architecture
Information Architecture
Good information architecture helps customers find what they want and keeps them coming back. Your site's architecture is supposed to help visitors find what they are looking for. Categories and links should make sense to your customer so that they are able to find information on your website, whether... continue reading "Information and Persuasion Architecture" »
Put Yourself in your customers Shoes
Boosting the Confidence of Your Customers
Trust, Credibility, and Persuasion
Credibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers" »
Test Those Things That You Have Control Over
The Secret Behind Testing and Measuring on Your Website
Making and Testing Changes
Small changes can have a huge impact on usability and profits of your website. What can you do to know which little things are important? Testing, testing, and more testing. Many things can have an impact on the visitors to your website. Is the background color of your website affecting how long your... continue reading "The Secret Behind Testing and Measuring on Your Website" »
Comments (3) Is Your Logo too Big?
Is Your Logo a Waste of Space?
Logo Size in Website Layout
Your logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?" »
Comments (9) Websites should not look like Ads
Don't Make Your Website Look Like An Ad
Write Better Web Copy
If your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad" »
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AH Digital FX Studios Featured in River City Weekly
River City Weekly
Recently AH Digital FX Studios was featured in River City Weekly's article about businesses in Idaho that have succeeded on the web. (Full Article (535 K pdf) )Kevin Keefe remembers answering the phone in Idaho Falls late one night, and on the other end was a voice with a unique accent. “Hi,... continue reading "AH Digital FX Studios Featured in River City Weekly" »


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