The Web Design Success Blog
Helping Your Business Succeed on the Web
Pro Tip #10
Type, authority, quality, and quantity of links that link to your site is critical to great search engine placement.
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Simple Navigation Pointers
Good NavigationIf users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers" »
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites" »
Guide To Building Successful Websites
Planning and DevelopingBuilding a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites" »
Information and Persuasion Architecture
Information ArchitectureGood information architecture helps customers find what they want and keeps them coming back. Your site's architecture is supposed to help visitors find what they are looking for. Categories and links should make sense to your customer so that they are able to find information on your website, whether... continue reading "Information and Persuasion Architecture" »
AHFX.net Aquires Sevenate
AHFX.net Aquires Sevenate.comAH Digital FX Studios, INC acquires Sevenate.com. A week ago I saw a sign on a business that said, "We refuse to participate in a recession." I totally agree with that statement. As further proof of our hope for the future, AH Digital FX Studios, INC has just acquired Sevenate.com and all of their... continue reading "AHFX.net Aquires Sevenate" »
Web Marketing Basics - How to be Successful
4 Important Marketing TipsUnderstanding basic marketing skills increases your effectiveness on the internet. There are many aspects that you need to consider in order to be successful on the web, but there are some primary marketing skills that are exceptionally important. Much of your success will come from where you focus... continue reading "Web Marketing Basics - How to be Successful" »
Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers" »
The Secret Behind Testing and Measuring on Your Website
Making and Testing ChangesSmall changes can have a huge impact on usability and profits of your website. What can you do to know which little things are important? Testing, testing, and more testing. Many things can have an impact on the visitors to your website. Is the background color of your website affecting how long your... continue reading "The Secret Behind Testing and Measuring on Your Website" »
The Easy Way to Increase Website Revenue
Increase Conversion - Increase RevenueIncrease your website conversion rate first, and then focus on increasing traffic. Three primary ways to increase website revenue are mentioned in Call to Action: Increasing your conversion rate Increasing your merchandising Increasing traffic to your website The book mainly focuses on conversion,... continue reading "The Easy Way to Increase Website Revenue" »
Discover the Importance of Home Page Text
Relevant Words on the Home PageYour customers are looking for specific and relevant keywords on every page including your homepage. There are many different features about your customers that can affect what they are looking for on a website and how they act. In order to increase conversions from your website, it is important to... continue reading "Discover the Importance of Home Page Text" »
Should Sound be Used on a Website?
Using Music and Sound on WebsitesSound and action words make your message more memorable. As put by the Eisenberg brothers in Call to Action, "Sound is invasive, intrusive, and irresistible." People have the ability to remember hundreds of songs and voices because they come into the brain through sound. Sounds tend to be remembered... continue reading "Should Sound be Used on a Website?" »
Is Your Logo a Waste of Space?
Logo Size in Website LayoutYour logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?" »
Don't Make Your Website Look Like An Ad
Write Better Web CopyIf your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad" »
Preorder The Tales of Beedle the Bard
Tales of Beedle the Bard Collector's Edition(Warning this is way off topic).The Tales of Beedle the Bard is now available for pre order from Amazon.Well, the elusive Tales of Beedle the Bard (not Beetle the Bard as many pronounce it) are now available for preorder. Originally the book had only 7 copies made. One that was auctioned off and ultimately... continue reading "Preorder The Tales of Beedle the Bard" »
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics" »
Search Engine Usage for 2008
Search Engine Statistics 2008Nielson/Net Ratings has released new search engine statistics for May 2008. Google has increased its market share over the Nov 2007 search engine results we posted last year. Google pulled ahead a little farther from 57.7 to 59.3 for a 1.6% increase in market share. Google captured just over 4.7 billion... continue reading "Search Engine Usage for 2008" »
AH Digital FX Studios Featured in River City Weekly
River City WeeklyRecently AH Digital FX Studios was featured in River City Weekly's article about businesses in Idaho that have succeeded on the web. (Full Article (535 K pdf) )Kevin Keefe remembers answering the phone in Idaho Falls late one night, and on the other end was a voice with a unique accent. “Hi,... continue reading "AH Digital FX Studios Featured in River City Weekly" »
Fix Your Dell 3100cn Streaking Issue
Dell 3100cn StreaksWell after owning my Dell 3100cn for a very very very long time, I've finally found out how to get rid of streaks that were running down the middle of the page on color prints. Well today, I found an answer that immediately fixed the problem within about 2 minutes. I found a great article that shows... continue reading "Fix Your Dell 3100cn Streaking Issue" »
Adobe Stock Photo Royalty-Free Image Service Discontinued
Adobe Stock Photo Service EndsAdobe is ending its Stock Photography Service.I received the following email from Adobe just the other day:As of April 1, 2008, the Adobe(R) Stock Photos royalty-free image service will be discontinued. We made this decision in order to focus our efforts in other areas, and we want to share this news... continue reading "Adobe Stock Photo Royalty-Free Image Service Discontinued" »
Search Engine Usage for 2007
Search Engine StatisticsNielson/Net Ratings has released new search engine statistics for Nov 2007. Google has really increased market share over the Feb 2006 search engine results we posted last year. Google jumped from 48.5 to 57.7 for a 9.2% increase in market share. Google captured just over 4.2 billion searches in Nov... continue reading "Search Engine Usage for 2007" »
2007 Website Browser Stats Review
2007 Website Browser Stats2007 Website Statistics from multiple websites show that the top three website browsers are still IE 6, IE 7, and Firefox.Here are some browser statistics for 2007. Browser Site 1 Site 2 Site 3 Site 4 Site 5 Site 6 Site 7 Averages MSIE 7.0 43.52% 18.32%... continue reading "2007 Website Browser Stats Review" »
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More" »
What Every Website Owner Should Know about Headlines
Writing the Perfect HeadlineWriting great, compelling headlines is one of the most important skills of a copywriter.On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.While... continue reading "What Every Website Owner Should Know about Headlines" »
Website Credibility in 10 Easy Steps
Web Site CredibilityCredibility is difficult to build and extremely easy to lose. These 10 steps will help you maintain your credibility. Stanford released the following 10 points for increasing credibility after a 3-year, 4,500 person study .Make it easy to verify the accuracy of the information on your site. - The web... continue reading "Website Credibility in 10 Easy Steps" »
Simple Ways to Increase Web Site Conversions
Increasing ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions" »
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