Why are Website Statistics so Important?
Why Track Website Visitors
Posted on May 26, 2005
Pro Tip #8
Redesigning your website with search engine optimization in mind can drastically increase revenue.
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Tracking is the single most important thing you will do with your website.
Do you have a tracking plan that allows you to know...
- How many people visited your site
- What keywords they used to get there
- How often they come back
- What pages are looked at
- Which pages aren't looked at
- Which page drops your customers
- What percentage of your visitors turn into customers?
These are all very important things that can help you fix the areas that are falling behind. Many hosting companies provide a tracking program that can help you answer all of these questions.
The other side of tracking is doing something about the results. You need to have a plan to update, maintain, and improve your web site on a monthly, if not weekly basis. These updates also fall back on the entertainment aspect of goals of a web site. Why do people read the funny papers every week? New, customer needs focused content is extremely important to getting and retaining customers.
Make sure you track your progress as you make updates. See what motivates your customers. Constantly examine your definition of your customer. Has it changed? What do you need to do to adapt to the change in needs?
Every product has a lifecycle. It has been proven that the most money is made in the earlier introduction of the product. Tracking customers' needs can help companies identify new trends and adapt quicker. This can mean larger profits than other companies that are slower to adapt. However, you'll never adapt if you don't track!
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Filed Under: Statistics, Browser Stats, Results, Customer, Website Design
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"Why are Website Statistics so Important?"
Comments
2
AHFXStudios Dec 16, 2005
Spiders will come back to reindex your site on a regular basis as long as you keep the content fresh. If the content has been the same after multiple indexings, they will come back less frequently.
There are two options. First see if you can get access to your website access logs. Here you can check to see when Googlebot, Yahoo Slurp, and MSNbot are coming to your site. Secondly, I´d invest in a better tracking program. Most tracking programs will allow you to see which "browsers" your clients are using. Just look for those bots above to see how many times and how often they are coming to your site. You might also look into Google Analytics. It is a free (as long as you are under X amount of page views a month) and might show you the information you are looking for. We personally run our own custom built tracking program that provides us with this information.
1
tandrus Dec 15, 2005
Hello Adam,
I recently got indexed by Google, Yahoo, and MSN. I shortly thereafter changed the metatags, and the keywords. Already all three engines have noted my corrections. I did not ping them at all, yet the spiders came back within a week. I have a stat tracker, but it does not tell me when the engines are visiting my sites. Do you have a recommendation?