Most Useful Seach Engine Optimization Information
Search Engine Optimization Information
Posted by Adam Hayes
For those of you in the web site design business, what document, guideline, book, whatever, did you find most useful for Search Engine Optimization (SEO)?
Here is some quick advice:
- Always follow the Google webmaster guidelines
- Make sure you use a unique and descriptive title tag
- Make sure you use a unique and descriptive meta description tag
- Make sure that your pages are all accessible through plain text links
- The farther from your homepage a link is, the more likely it isn't going to be indexed
- Gaining links to your site will help you the most after you have taken care of on-page items
- Use bold and italics to give importance to words you want to rank for
- Keep your content fresh and update your site on a regular basis (read my page about "Four Steps to a Better Ranking in the Search Engines")
All of these items plus additional information can be found on my blog at www.ahfx.net/tags/seo and at http://www.ahfx.net/weblog
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