Unique Information Will Help You Get Better Rankings
Unique Content equals Better Rankings
Posted by Adam Hayes
Unique content will help you rank better in the search engines.
So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition.
First if you don't understand your customers you will never do well on the web. You need to understand who your customers are, what they want, and what they expect out of your site. If you fail on any of those three items, better rankings will not mean a thing (and more than likely your site will fail.) First, do a quick "average joe" profile for your users. Get answers to questions like the following:
- Are they male/female?
- Are they young, old, or somewhere in between?
- Do they have money to spend?
- Do they like to spend it or will it take a little more convincing?
- Why do they want/need your product?
- What preceived benefit does your product/service provide?
Once you have your basic users fleshed out, determine exactly what they want. Now look at your site and decide if you give them what they want in the easiest, most user friendly way. Is there room for improvement? (If you say no, you're lying to yourself.) Now, place yourself in your customers' shoes, and determine exactly what you would expect a site to do/provide for the product/service you need. You've just gotten your first glimpse of what your site should be like.
Now that you have an idea of what they need, think about what you offer. Where do their needs and your product/service match the best? This should be the point that makes you stand out from the rest of your competition.
What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."
If you can't stand out from every other Joe Schmoe that is out there doing exactly the same thing you are, you will fail on the web. If you are just another guy that got a "free premade website" because you signed into some Multi Level Marketing program, chances are you won't suddenly get thousands of dollars rolling into your mailbox. You are just like every other Tom, Dick, or Harry that has the exact same ugly site except with your name at the top.
One great way to stand out is to have great, unique, important content on your site. The web is the information superhighway. If people can't find answers to their problems on your site, they will go elsewhere.
Providing content (or answers to problems) that people often search for is a great way to become an authority on a subject. The more you talk about your "product/service" the more people will visit your site for specific answers to that specific topic. Search engines love tightly developed sites that discuss a specific topic. People with other sites will naturally start linking to your pages because of the great content and answers that you provide.
Here is a simple and sure way to provide content that people are in need of. Join a discussion group. Listen to the questions. Pick out the ones that come up most often (by hanging around for a while, or searching through the archived questions. Heck, you might even learn something yourself.) Now do some quick research and provide answers to that question on your site. Then post your answer to the discussion group and ask for feedback.
This will not only allow you to create hundreds of minisites, but you will give the search engines new, fresh, unique content to feast upon. This will bring back the bots more and more often which allows your new pages to get indexed quicker and be one extra step ahead of your competition.
So what are you waiting for, get out there and write, write, write. Become the expert your mother thinks you are.
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