Case Study - One page checkout process vs multi-page

One Page E-Commerce Checkout

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Comparing the single (one page) checkout process to a multiple page process and conversion rates.

There was an excellent study done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. The single page checkout process was the clear winner and led to lower cart abondon rates.

Here are some great take aways from the differences.