Search Engine Usage for 2007

Search Engine Statistics

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Nielson/Net Ratings has released new search engine statistics for Nov 2007. Google has really increased market share over the Feb 2006 search engine results we posted last year. Google jumped from 48.5 to 57.7 for a 9.2% increase in market share. Google captured just over 4.2 billion searches in Nov alone. There were over 7.1 billion searches performed in November.

Search Engine Share of Searches
Google 57.7%
Yahoo 17.9%
MSN 12.0%
AOL 4.5%

With that many searches happening in a month, I hope you understand the importance of good Search Engine Optimization.