What Every Website Owner Should Know about Headlines

Writing great, compelling headlines is one of the most important skills of a copywriter.

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.

While many of us want to create headlines that grab people's attention, most do not know how to write great headlines. After reading a couple of articles from A List Apart and CopyBlogger , we've gathered some simple, "premade" headlines for your use. We gave you a number of "ready to use" headline keywords , but here are some sample phrases and concepts that will get your creative juices flowing:

• Who Else Wants ...
• The Secret of ...
• Here is a Method that is helping ... to ...
• Little Known Ways to ...
• Get Rid of ... Once and for All
• Here's a Quick Way to ...
• Now You Can Have ...
• What Everybody Should Know about ...
• Give Me ... and I'll Give You ...
• Do You Recognize the ... Early Warning Signs of ...

Once you are past the need for "premade" headings, use some of these concepts to get people to read more than just your headline.

• Reveal Facts
• Use a Quote
• Give a Direct Command
• Focus on Your Unique Selling Position
• Announce Something New
• Be Controversial
• Break Expectations

Using these types of headlines can help ensure that your story gets scanned if not read.

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Filed Under: Copywriting, Headlines, Marketing

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