Do you use these 7 copywriting steps
Posted by Adam Hayes
Writing great articles (copywriting) can be done in these seven simple steps.
- Say something that gets attention.
- Tell them why they should be interested.
- Tell them why they should believe what you are saying is true.
- Prove it is true.
- Itemize and describe all benefits.
- Tell them how to order.
- Tell them to order now.
Now we've all heard these before in one form or another. These were taken from "The Gary Halbert Letter". I've heard these same tactics in one form or another throughout my college business writting classes and every time I open the "newest" marketing tip.
Say something that grabs attention
You have very little time to grab people's attention. (Roughly seven seconds on the web). Try starting your heading off with any of the following eye catching words:
Advice... Facts... Last Minute... Save... Amazing... Finally... Secrets... Announcing... Free... Luxury... Security... At Last... Growth... New... Show Me... Bargains... Hate... Obsession... Breakthrough... Here... Only... Share... How Much... Protect... The Truth Of... Discover... How To... Rewards... Yes... Do You... How Would... Sale... You... # Tips... # Ways... Don't Buy... Don't Spend...
Tell them why they should be interested, prove it, itemize it
People are pretty thick. If you don't spell it out for them, they probably won't get it. However, there are different personality types of people, so that is why we spell it out for those that need the details and itemize it for those that just want the bottom line.
Call to action
Once you have convinced someone that your "Widgets" (who ever came up with the word widget anyway) is the best in the world, you need to tell them how to order and give them a reason to do it right now. You hear it all the time on those ever-so-exciting infomercials. Call in the next 10 minutes and get a second widget free (except for shipping and handling).
« Opening and Closing the Sale
More Free Stock Photography »