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Pro Tip #4

Fresh, updated websites normally outrank sites that are not updated frequently.

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Test Those Things That You Have Control Over
The Secret Behind Testing and Measuring on Your Website
Making and Testing Changes
Small changes can have a huge impact on usability and profits of your website. What can you do to know which little things are important? Testing, testing, and more testing. Many things can have an impact on the visitors to your website. Is the background color of your website affecting how long your... continue reading "The Secret Behind Testing and Measuring on Your Website"»
Using Sounds on the Internet
Should Sound be Used on a Website?
Using Music and Sound on Websites
Sound and action words make your message more memorable. As put by the Eisenberg brothers in Call to Action, "Sound is invasive, intrusive, and irresistible." People have the ability to remember hundreds of songs and voices because they come into the brain through sound. Sounds tend to be remembered... continue reading "Should Sound be Used on a Website?"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and Conversions
Six ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
What Every Website Owner Should Know about Headlines
Writing the Perfect Headline
Writing great, compelling headlines is one of the most important skills of a copywriter.On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.While... continue reading "What Every Website Owner Should Know about Headlines"»
2009 Website Browser Statistics
Browser Stats 2009
2009 Website Browser Statistics Review. IE 7 is still the browser of choice, but some of the IE 7 crowd have recently switched over to IE 8. Mostly we saw a move from IE 7 to IE 8 with Firefox gaining another percentage and eveyone else staying practically the same from the middle of 2009. The web... continue reading "2009 Website Browser Statistics"»
Use Navigation to Make Your Customers Comfortable
Simple Navigation Pointers
Good Navigation
If users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers"»
You Need a Better Strategy
A Better Strategy
You need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
Want a Simple Way to Save Time and Money?
Frequently Asked Questions
Save money and time by adding a Frequently Asked Questions page to your website. I absolutely love how Rachel McApline describes how having a website can save you money and provide more efficient communication.Time saved is money saved is money gained. A well-organized, clearly written website can... continue reading "Want a Simple Way to Save Time and Money?"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better Rankings
Unique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Combine Good Functionailty, Organization, and Persuasive Copy
Information and Persuasion Architecture
Information Architecture
Good information architecture helps customers find what they want and keeps them coming back. Your site's architecture is supposed to help visitors find what they are looking for. Categories and links should make sense to your customer so that they are able to find information on your website, whether... continue reading "Information and Persuasion Architecture"»
Invite Customers Further with Good Home Page Text
Discover the Importance of Home Page Text
Relevant Words on the Home Page
Your customers are looking for specific and relevant keywords on every page including your homepage. There are many different features about your customers that can affect what they are looking for on a website and how they act. In order to increase conversions from your website, it is important to... continue reading "Discover the Importance of Home Page Text"»
Business Week Article Shows SEO Increases Revenue
SEO Increases Revenues
Just another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
How to Build Effective Websites 101
Effective Websites 101
Many small companies are making a wise choice and investing in professionally designed websites that raise the company's level of professionalism, exposure, and sales. I have had people come to my saddle shop and they were surprised to see that we are just a a small shop because the website made us... continue reading "How to Build Effective Websites 101"»
You are Nothing without High-Quality Content
High Quality Content
Your webpages need high-quality content.  Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
Pulling Customers in, Not Pushing Them Away
Creating Web Copy That Brings In Customers
Online Writing Advice
The content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
Live Bookmarks in Firefox 1.5
Live Bookmarks in Firefox 1.5
It is even easier to add live bookmark RSS feeds in the newest Firefox v. 1.5.Firefox has again added the "automatic" recognition of RSS feeds in a website and added a quick way to bookmark the live bookmark. Any website that has added the following code to the head of their code will automatically... continue reading "Live Bookmarks in Firefox 1.5"»
Put Yourself in your customers Shoes
Boosting the Confidence of Your Customers
Trust, Credibility, and Persuasion
Credibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
Whitehat SEO versus Blackhat SEO
Whitehat vs Blackhat SEO
The showdown between whitehat SEO and blackhat SEO is heating up and search engines are backing the whitehats. Whitehat and blackhat SEO (Search Engine Optimization) are two different (and normally opposing) views of how to do search engine optimization. Whitehats are those website designers that... continue reading "Whitehat SEO versus Blackhat SEO"»
What really is Search Engine Optimization?
Customer Optimization
Search Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
How can I Increase my PageRank
Increase PageRank
Here's a freebie for improved search engine optimization and increased PageRank. I was recently received the following question on one of my articles: I am a Coldwell Banker agent in [city] [state]. My Web site is [website] How can I get better PageRank? - D. Heck (city,state, and website have... continue reading "How can I Increase my PageRank"»
Blogs a New Way of Doing the Same Old Thing
Blogs - Information Superhighway
Blogs or web logs are great, cost efficient ways of providing up-to-date information for clients and search engines.Lately it seems that Blogs have become the craze of the Internet. Everyone has one: dentists, artists, CEOs, poor starving college students, everyone. Blogs are a wonderful way to quickly... continue reading "Blogs a New Way of Doing the Same Old Thing"»
Review of Don't Make Me Think
Don't Make Me Think
Don't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
The Secret to Communicating Your Business Effectively
Blind Spots
Avoid these common website mistakes that keeps your website from communicating effectively. Too many people have the "reading the label from inside the bottle" mentality when they think about their business. A great article by Todd Follansbee still holds true for all businesses online. Here are some... continue reading "The Secret to Communicating Your Business Effectively"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for Rankings
Fresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
Organic Results get more Clicks than Pay Per Click
Organic Results and Higher ROI
Organic or "normal" search engine results get more clicks than Pay Per Click (PPC) or Sponsored Listings.I still don't understand why someone wouldn't want to do Search Engine Optimization (SEO) on their site instead of setting up a PPC plan. I know all too many companies that forego optimizing... continue reading "Organic Results get more Clicks than Pay Per Click"»


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