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Simple Navigation Pointers
Good NavigationIf users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers"»
2009 Website Browser Statistics
Browser Stats 20092009 Website Browser Statistics Review. IE 7 is still the browser of choice, but some of the IE 7 crowd have recently switched over to IE 8. Mostly we saw a move from IE 7 to IE 8 with Firefox gaining another percentage and eveyone else staying practically the same from the middle of 2009. The web... continue reading "2009 Website Browser Statistics"»
Don't Make These Mistakes in Your Search Engine Optimization
Search Engine Optimization (SEO) MistakesToo many companies fail in these incorrect assumptions about SEO when dealing with search engine optimization to get first page results. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which... continue reading "Don't Make These Mistakes in Your Search Engine Optimization"»
Want a Simple Way to Save Time and Money?
Frequently Asked QuestionsSave money and time by adding a Frequently Asked Questions page to your website. I absolutely love how Rachel McApline describes how having a website can save you money and provide more efficient communication.Time saved is money saved is money gained. A well-organized, clearly written website can... continue reading "Want a Simple Way to Save Time and Money?"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Information and Persuasion Architecture
Information ArchitectureGood information architecture helps customers find what they want and keeps them coming back. Your site's architecture is supposed to help visitors find what they are looking for. Categories and links should make sense to your customer so that they are able to find information on your website, whether... continue reading "Information and Persuasion Architecture"»
How to Build Effective Websites 101
Effective Websites 101Many small companies are making a wise choice and investing in professionally designed websites that raise the company's level of professionalism, exposure, and sales. I have had people come to my saddle shop and they were surprised to see that we are just a a small shop because the website made us... continue reading "How to Build Effective Websites 101"»
2011 Website Browser Statistics
Browser Stats 2011Firefox loses ground while Chrome and mobile gain percentage points. IE remains constant. Browser statistics for the beginning of 2011 show that IE has remained at a consistent 61% market share. Firefox fell the most in 2011 losing 5.86% over 2010. Chrome surges again with a 2.65% increase over 2010.... continue reading "2011 Website Browser Statistics"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
Achieving better web usability and quicker navigation
Website UsabilityEliminating questions allows you to achieve better web usability and quicker navigation making your site much more effective. Today you can do almost anything in a minute or less, more specifically when it comes to the web, it is important to create web sites so that they can be quickly navigated.... continue reading "Achieving better web usability and quicker navigation"»
Discover the Importance of Home Page Text
Relevant Words on the Home PageYour customers are looking for specific and relevant keywords on every page including your homepage. There are many different features about your customers that can affect what they are looking for on a website and how they act. In order to increase conversions from your website, it is important to... continue reading "Discover the Importance of Home Page Text"»
Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
A Goal for Every Page
Individual Web Page GoalsGet specific. And stick to it. I know we have spoken a lot about strategy and goals lately, but I can't stress how important it is to have a focus for your website. While reading "Web Word Wizardry" by Rachel McAlpine, she made a very good point. In a broad sense, every commercial web site... continue reading "A Goal for Every Page"»
You Need a Better Strategy
A Better StrategyYou need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
The Secret to Communicating Your Business Effectively
Blind SpotsAvoid these common website mistakes that keeps your website from communicating effectively. Too many people have the "reading the label from inside the bottle" mentality when they think about their business. A great article by Todd Follansbee still holds true for all businesses online. Here are some... continue reading "The Secret to Communicating Your Business Effectively"»
Review of Don't Make Me Think
Don't Make Me ThinkDon't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
Differences Between Natural Doorways and Bad Doorways
Doorway PagesDifferences between "natural doorway" pages and doorway pages that will get you banned from the search engines.Many people do not understand that you can have "multiple doorways" into your website. Not everyone is going to "come in" through the "front" homepage.... continue reading "Differences Between Natural Doorways and Bad Doorways"»
How can I Increase my PageRank
Increase PageRankHere's a freebie for improved search engine optimization and increased PageRank. I was recently received the following question on one of my articles: I am a Coldwell Banker agent in [city] [state]. My Web site is [website] How can I get better PageRank? - D. Heck (city,state, and website have... continue reading "How can I Increase my PageRank"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
AH Digital FX Studios Featured in River City Weekly
River City WeeklyRecently AH Digital FX Studios was featured in River City Weekly's article about businesses in Idaho that have succeeded on the web. (Full Article (535 K pdf) )Kevin Keefe remembers answering the phone in Idaho Falls late one night, and on the other end was a voice with a unique accent. “Hi,... continue reading "AH Digital FX Studios Featured in River City Weekly"»
2010 Website Browser Statistics
Browser Stats 2010Browser statistics for 2010 show that IE loses 6% of its market share. Firefox stays constant with a slight increase at 24.87%. Chrome increases 3% and Safari increase 2.75%. Internet Explorer (IE) users have been shifting toward the newer versions of IE 8. We have seen a decrease of 8% in IE 6 users... continue reading "2010 Website Browser Statistics"»
Does Your Web Developer Have These Essential Traits?
Web Developer TraitsHere are some essential traits that all web developers should have. I recently read an article at seomoz that discussed the traits that most good web developers have (although I've modified the order a bit to fit my tastes).Are as accurate as possible. As we mentioned before, good programmers... continue reading "Does Your Web Developer Have These Essential Traits?"»
Questions to Ask Your Web Developer
Interviewing Web DesignersQuestions to ask before hiring a web developer. SEOmoz recently posted some questions that they would ask when interviewing web developers. Figured I'd have a go at the questions and let you know where I stand: What Industry sites and blogs do you read regularly? I consistently read Matt Cutts,... continue reading "Questions to Ask Your Web Developer"»
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