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Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
Has Customer Service Disappeared?
Customer ServiceAre you getting your money's worth or have you noticed that some businesses have lost their customer service? I hope that this is a rare occurrence but I find the following story very odd. Recently a friend of mine went to the dentist for a regular checkup and cleaning. Halfway through the cleaning... continue reading "Has Customer Service Disappeared?"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
Realign Your Website Instead of Redesigning it
Don't Redesign, RealignRealigning your website to your strategy is more beneficial than redesigning. It is absolutely essential to understand the concept of realigning your website to your strategy or realigning your strategy to your goals to stay competitive in the online market. I read a post recently... continue reading "Realign Your Website Instead of Redesigning it"»
Web Marketing Basics - How to be Successful
4 Important Marketing TipsUnderstanding basic marketing skills increases your effectiveness on the internet. There are many aspects that you need to consider in order to be successful on the web, but there are some primary marketing skills that are exceptionally important. Much of your success will come from where you focus... continue reading "Web Marketing Basics - How to be Successful"»
Simple Ways to Increase Web Site Conversions
Increasing ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
Do You Have a Website Strategy?
Website StrategyA quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
The Power of the Title Tag in Rankings
Great Title TagsGive every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Guide To Building Successful Websites
Planning and DevelopingBuilding a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites"»
AHFX.net Aquires Sevenate
AHFX.net Aquires Sevenate.comAH Digital FX Studios, INC acquires Sevenate.com. A week ago I saw a sign on a business that said, "We refuse to participate in a recession." I totally agree with that statement. As further proof of our hope for the future, AH Digital FX Studios, INC has just acquired Sevenate.com and all of their... continue reading "AHFX.net Aquires Sevenate"»
How to Build Effective Websites 101
Effective Websites 101Many small companies are making a wise choice and investing in professionally designed websites that raise the company's level of professionalism, exposure, and sales. I have had people come to my saddle shop and they were surprised to see that we are just a a small shop because the website made us... continue reading "How to Build Effective Websites 101"»
Most Useful Seach Engine Optimization Information
Search Engine Optimization InformationFor those of you in the web site design business, what document, guideline, book, whatever, did you find most useful for Search Engine Optimization (SEO)? Here is some quick advice: Always follow the Google webmaster guidelines Make sure you use a unique and descriptive title tag Make sure you... continue reading "Most Useful Seach Engine Optimization Information"»
Internet Explorer 7 in Windows Update
Internet Explorer 7 in Windows UpdateAre you ready for the newest IE 7 (Internet Explorer 7)? Internet Explorer 7 (or IE 7 for short) will be a nice advance from where Internet Explorer has been for the past 5 years. Always being worried about cross-browser compatibility, I have been "pre-testing" sites in IE 7 to make sure... continue reading "Internet Explorer 7 in Windows Update"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
Live Bookmarks in Firefox 1.5
Live Bookmarks in Firefox 1.5It is even easier to add live bookmark RSS feeds in the newest Firefox v. 1.5.Firefox has again added the "automatic" recognition of RSS feeds in a website and added a quick way to bookmark the live bookmark. Any website that has added the following code to the head of their code will automatically... continue reading "Live Bookmarks in Firefox 1.5"»
What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
Judge Website Visual Appeal in 1/20th of a Second
Website Visual AppealThe visual appeal of your website is key because internet users can judge your site in 1/20th of a second. According to a test performed by Canadian researchers (I believe it was Carleton University in Ottawa) users were able to rank a site after seeing the site for only 1/20th of a second. In the... continue reading "Judge Website Visual Appeal in 1/20th of a Second"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
Google Changes its Link Ranking in Big Daddy
Reciprocal Links Lose ValueThe recent Big Daddy update at Google has changed the way Google ranks reciprocal links. Well Matt Cutts just opened a lot of webmasters' eyes about why their pages were disappearing from the Google index (and it appears that we were right on in our thinking). However, Matt did go on to... continue reading "Google Changes its Link Ranking in Big Daddy"»
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
Accurate Backlink Counter for Google and Yahoo
Counting BacklinksEasy way to get accurate backlink counts from Google and Yahoo. If you are a regular Google user and website owner, you know that the link: modifier doesn't give accurate results for the number of backlinks pointing at a site. In the good old days we'd go to alltheweb.com and do a search with link:www.ahfx.net... continue reading "Accurate Backlink Counter for Google and Yahoo"»
Opening and Closing the Sale
Ask Questions, Listen, Be PersistentAsking questions, listening, and being persistent can help you open and close more sales.Recently, my monitor blew up. Sparks, terrible smell, and then POOF. Darkness. I hurried and set up my "back up monitor", a dinky little monitor I have setting around for testing broken computers. It became... continue reading "Opening and Closing the Sale"»
Are reciprocal links losing their importance?
Reciprocal Links vs. Authoritative LinksOne-way, "authoritative" links, may become the new wave of linking and leave reciprocal links in the dust (or the grave). As long as there are people in the world that do search engine optimization (SEO), there will be change in the ways that search engines rank sites. This latest change... continue reading "Are reciprocal links losing their importance?"»
More Free Stock Photography
Free Stock PhotographyMore Free Stock Photography I've found another place (besides stock exchange) where you can get some free stock photography (even though it normally isn't free). If you go to the weekly archive for istockphoto.com, you can find a free image download every week. Although it isn't as robust... continue reading "More Free Stock Photography"»
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