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Clarify Your Unique Value Proposition
Unique Value PropositionClarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you... continue reading "Clarify Your Unique Value Proposition"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Google Changes its Link Ranking in Big Daddy
Reciprocal Links Lose ValueThe recent Big Daddy update at Google has changed the way Google ranks reciprocal links. Well Matt Cutts just opened a lot of webmasters' eyes about why their pages were disappearing from the Google index (and it appears that we were right on in our thinking). However, Matt did go on to... continue reading "Google Changes its Link Ranking in Big Daddy"»
All Business Owners Should Know these 10 Things Before Building a Website
Before You Begin10 things all business owners should know before they have a website built.I loved the article "10 things businesses should know before building a website" over at 456 Berea Street . Here are their top 10 with my comments added:Understand what you want. Too many businesses really don't... continue reading "All Business Owners Should Know these 10 Things Before Building a Website"»
The Secret to Communicating Your Business Effectively
Blind SpotsAvoid these common website mistakes that keeps your website from communicating effectively. Too many people have the "reading the label from inside the bottle" mentality when they think about their business. A great article by Todd Follansbee still holds true for all businesses online. Here are some... continue reading "The Secret to Communicating Your Business Effectively"»
Proper Label Placement in Forms
HTML Form LabelsLabel placement is important in usability of HTML forms. There is an amazing study done by uxmatters where they compared different label placements in forms. Here are the results: Label position—Placing a label above an input field works better in most cases, because users aren’t forced... continue reading "Proper Label Placement in Forms"»
Long Tail of Search Statistics
Long Tail of SearchUnique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches). To help explain this topic in more detail we will use this sample data. Keyword Set Number of Times Keyword Set was... continue reading "Long Tail of Search Statistics"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion RatesTakeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Four Thou Shalt Nots of the Web
Thou Shalt NotNo Spam, No Scam, No Scum, No SplatterAnother great piece of advice found in "Web Word Wizardry" by Rachel McAlpine is her four No's which is even more important today than when it was written:No SpamNo ScamNo ScumNo SplatterNo Spam We all know what spam is; all that junk you find in your inbox... continue reading "Four Thou Shalt Nots of the Web"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Three Steps to a Great Website
Great Website in 3 StepsMatt Cutts' three step process to a great rankings in the search engines and success out of your website.I agree with Matt on his "3 step process" to getting better rankings in the search engines. There’s SEO and there’s QUALITY and there’s also finding the HOOK or angle... continue reading "Three Steps to a Great Website"»
Do You Have a Website Strategy?
Website StrategyA quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
The Power of the Title Tag in Rankings
Great Title TagsGive every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Most Useful Seach Engine Optimization Information
Search Engine Optimization InformationFor those of you in the web site design business, what document, guideline, book, whatever, did you find most useful for Search Engine Optimization (SEO)? Here is some quick advice: Always follow the Google webmaster guidelines Make sure you use a unique and descriptive title tag Make sure you... continue reading "Most Useful Seach Engine Optimization Information"»
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
A Goal for Every Page
Individual Web Page GoalsGet specific. And stick to it. I know we have spoken a lot about strategy and goals lately, but I can't stress how important it is to have a focus for your website. While reading "Web Word Wizardry" by Rachel McAlpine, she made a very good point. In a broad sense, every commercial web site... continue reading "A Goal for Every Page"»
Four Steps to a Better Ranking in the Search Engines
Better RankingsFour basic things you can do now to improve your search engine rankings on Google, Yahoo, and Bing. The single question I am asked more often than any other is, "How can I rank better in the search engines." While there are thousands of different things that people can do to rank well, we have found... continue reading "Four Steps to a Better Ranking in the Search Engines"»
PageRank is Dead. Long Live mozRank
PageRank replaced by mozRankPageRank is dead. Really. It's not coming back. Thankfully we have mozRank. PageRank is not Rankings I want to make sure that you don't think that PageRank is how well your page ranks for a given keyword set. PageRank was Google's original idea of how to give weight or a numerical value to... continue reading "PageRank is Dead. Long Live mozRank"»
Case Study - One page checkout process vs multi-page
One Page E-Commerce CheckoutComparing the single (one page) checkout process to a multiple page process and conversion rates. There was an excellent study done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. The single page checkout process was the... continue reading "Case Study - One page checkout process vs multi-page"»
Earning Customer Loyalty
Earning Customer LoyaltyTruly caring about your customers is the real key to earning customer loyalty. I recently read this blog on "The Easiest Way On Earth To Earn Fierce Customer Loyalty. And It's Free." I thought his list was pretty good for earning customer loyalty: following-up before they can calling to... continue reading "Earning Customer Loyalty"»
Need Help Picking Website Colors?
Color PickerTrying to find that perfect color combination can be a difficult process at times. I've finally found a little color tool that will give you monochromatic, analogous, complementary, triadic, and split complementary colors for any given web color. I originally found this colorwheel by Antone Roundy.... continue reading "Need Help Picking Website Colors?"»
Accept Credit Cards Online
FreeAuthNet - Free Authorize.Net AccountHow to accept credit cards online without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal. First off you need to know that I get hundreds of calls a year trying to convince me to switch credit card processors (or switch merchant gateways)... continue reading "Accept Credit Cards Online"»
What Every Website Owner Should Know about Headlines
Writing the Perfect HeadlineWriting great, compelling headlines is one of the most important skills of a copywriter.On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.While... continue reading "What Every Website Owner Should Know about Headlines"»
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