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Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
Web Marketing Basics - How to be Successful
4 Important Marketing TipsUnderstanding basic marketing skills increases your effectiveness on the internet. There are many aspects that you need to consider in order to be successful on the web, but there are some primary marketing skills that are exceptionally important. Much of your success will come from where you focus... continue reading "Web Marketing Basics - How to be Successful"»
Allinanchor, Allintitle, Allintext and other Google Keywords
Google KeywordsGoogle Keywords like: Allinanchor Allintitle Allintext Site Link can give you a greater understanding of how to get better placement in Google. Each of these keywords can help you understand better where you can focus your efforts to increase your ranking in Google. Here is a breakdown... continue reading "Allinanchor, Allintitle, Allintext and other Google Keywords"»
If You Only Understood Your Customer's Personality Style
Personality StylesUnderstanding customer personality styles (Analytical, Driver, Amiable, and Expressive) will quickly tell you just how and what to say to each customer.Although every customer is different, most can be grouped into one of four groups: Analytical, Driver, Amiable, and Expressive. Here are some basic characteristics... continue reading "If You Only Understood Your Customer's Personality Style"»
Judge Website Visual Appeal in 1/20th of a Second
Website Visual AppealThe visual appeal of your website is key because internet users can judge your site in 1/20th of a second. According to a test performed by Canadian researchers (I believe it was Carleton University in Ottawa) users were able to rank a site after seeing the site for only 1/20th of a second. In the... continue reading "Judge Website Visual Appeal in 1/20th of a Second"»
Are You Really Listening to Your Customers?
Listening to Your CustomersWhen you listen to your customers, are you merely listening to their words, or are you listening for what they really mean? In order to truly understand your customers, you must learn to not listen to what they say, but rather to listen to what they mean. For example, when... continue reading "Are You Really Listening to Your Customers?"»
The Right Way to View Your Business
The Right Way to View Your BusinessWhy does someone visit your website, or more specifically, why is this customer visiting this page at this time? Every time you look at any of your marketing materials (print, web, etc.) I want you to take a moment to think about "why" this customer is taking time from their busy schedule to look... continue reading "The Right Way to View Your Business"»
Client and Designer Roles in Web Design
Client and Designer RolesClients and web designers must understand their individual roles in making sure that a website will succeed. For a website to be effective, the business owner/representative and the web designer must work closely together to ensure that the business is presented in the best light possible on the web.... continue reading "Client and Designer Roles in Web Design"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
Taking the Time to Do Something Wrong
Worth DoingToo many people are so nervous that they are going to make a mistake that they let the world pass them by without really getting better. I recently read the following quote in The Wizard of Ads by Roy H. Williams. "Anything worth doing is worth doing badly until I've learned to do it better.... continue reading "Taking the Time to Do Something Wrong"»
Guide To Building Successful Websites
Planning and DevelopingBuilding a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites"»
Website Credibility in 10 Easy Steps
Web Site CredibilityCredibility is difficult to build and extremely easy to lose. These 10 steps will help you maintain your credibility. Stanford released the following 10 points for increasing credibility after a 3-year, 4,500 person study .Make it easy to verify the accuracy of the information on your site. - The web... continue reading "Website Credibility in 10 Easy Steps"»
Goals - What is the Real Purpose of Your Website
Website GoalsWriting specific goals is the only way to know if your website is being successful.One of the first things I ask new clients is "What are your expectations for your site?" Understanding what they feel is success will ensure that I address their specific needs and desires. If I fail to address... continue reading "Goals - What is the Real Purpose of Your Website"»
Defining Points of Action
Points of ActionUnderstanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at... continue reading "Defining Points of Action"»
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