Search Results for Trust
The Web Design Success Blog
Trust, Credibility, and Persuasion
Credibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to...
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5 CommentsClient and Designer Roles
Clients and web designers must understand their individual roles in making sure that a website will succeed. For a website to be effective, the business owner/representative and the web designer must work closely together to ensure that the business is presented in the best light possible on the web....
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5 CommentsReciprocal Links Lose Value
The recent Big Daddy update at Google has changed the way Google ranks reciprocal links. Well Matt Cutts just opened a lot of webmasters' eyes about why their pages were disappearing from the Google index (and it appears that we were right on in our thinking). However, Matt did go on to...
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6 CommentsLinking and Search Engines
The type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web...
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11 CommentsWhite Hat and Black Hat Tactics
At a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"...
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Landing Page Conversions
Easy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along...
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5 CommentsFreeAuthNet - Free Authorize.Net Account
How to accept credit cards online without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal. First off you need to know that I get hundreds of calls a year trying to convince me to switch credit card processors (or switch merchant gateways)...
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6 CommentsFresh Content for Rankings
Fresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every...
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