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The Web Design Success Blog
Pro Tip #6
Pair your Points of Action with appropriate statements that address your customer's concerns.
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Want a Simple Way to Save Time and Money?
Frequently Asked QuestionsSave money and time by adding a Frequently Asked Questions page to your website. I absolutely love how Rachel McApline describes how having a website can save you money and provide more efficient communication.Time saved is money saved is money gained. A well-organized, clearly written website can... continue reading "Want a Simple Way to Save Time and Money?"»
SEO and Forget It
Google's Sandbox - SEOIn this "fast-food", "fast-paced", "broadband" era, many people don't realize that it takes time to get out of the sandbox before they can move up on the search engines. I don't know if it is just the fast-paced time that we live in, or if people have just forgotten that patience is a virtue,... continue reading "SEO and Forget It"»
Taking the Time to Do Something Wrong
Worth DoingToo many people are so nervous that they are going to make a mistake that they let the world pass them by without really getting better. I recently read the following quote in The Wizard of Ads by Roy H. Williams. "Anything worth doing is worth doing badly until I've learned to do it better.... continue reading "Taking the Time to Do Something Wrong"»
All Business Owners Should Know these 10 Things Before Building a Website
Before You Begin10 things all business owners should know before they have a website built.I loved the article "10 things businesses should know before building a website" over at 456 Berea Street . Here are their top 10 with my comments added:Understand what you want. Too many businesses really don't... continue reading "All Business Owners Should Know these 10 Things Before Building a Website"»
Has Customer Service Disappeared?
Customer ServiceAre you getting your money's worth or have you noticed that some businesses have lost their customer service? I hope that this is a rare occurrence but I find the following story very odd. Recently a friend of mine went to the dentist for a regular checkup and cleaning. Halfway through the cleaning... continue reading "Has Customer Service Disappeared?"»
AHFX.net Aquires Sevenate
AHFX.net Aquires Sevenate.comAH Digital FX Studios, INC acquires Sevenate.com. A week ago I saw a sign on a business that said, "We refuse to participate in a recession." I totally agree with that statement. As further proof of our hope for the future, AH Digital FX Studios, INC has just acquired Sevenate.com and all of their... continue reading "AHFX.net Aquires Sevenate"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion RatesTakeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
The Right Way to View Your Business
The Right Way to View Your BusinessWhy does someone visit your website, or more specifically, why is this customer visiting this page at this time? Every time you look at any of your marketing materials (print, web, etc.) I want you to take a moment to think about "why" this customer is taking time from their busy schedule to look... continue reading "The Right Way to View Your Business"»
Do you use these 7 copywriting steps
Copywriting TipsWriting great articles (copywriting) can be done in these seven simple steps. Say something that gets attention. Tell them why they should be interested. Tell them why they should believe what you are saying is true. Prove it is true. Itemize and describe... continue reading "Do you use these 7 copywriting steps"»
The 5-9 Rule - Building a Good Navigation Structure
The 5-9 RuleWebsite navigation should never be larger than 9 items. People can only remember 5-9 chunks of new information at a time. Do you know that it has been scientifically proven that the average human can remember 7 plus/minus 2 chunks of information? George A. Miller, who has a PhD in Psychology... continue reading "The 5-9 Rule - Building a Good Navigation Structure"»
Placement in the DMOZ.org directory - Pure Power
DMOZ / Google DirectoryMany people may wonder why anyone would jump through all of the hoops to get listed in the DMOZ directory (dmoz.org). They would argue that nobody uses the dmoz directory to find businesses. Well, people might not use the dmoz directory like they use yahoo or google, (some people might not even... continue reading "Placement in the DMOZ.org directory - Pure Power"»
Solving Difficult Questions with Simple Answers
Common Sense ProgrammingThe ability to solve increasingly difficult problems through simple means is a trait that all web developers should cultivate. I absolutely love creative people, those that have an ability to think outside the box. Those who can take an extremely difficult problem and solve it with a very simple... continue reading "Solving Difficult Questions with Simple Answers"»
Problems with Too Many Designers
Too Many DesignersThe reason there are problems with having too many people involved in a web design. Recently there has been a bit of buzz about the problems associated with having too many people involved in a web design project. SEOmoz provided the following two graphs: Now this... continue reading "Problems with Too Many Designers"»
Hand Picked SERPs from MSN
MSN Handcrafted ResultsForget algorithms, get hand picked results from MSN. Please take this post with a grain of salt. While in reality found on the MSN site, it is highly likely that this is completely fake. However.... if you can type 149 words a minute, and know how to code in php, we might want to talk to you...hehehe.... continue reading "Hand Picked SERPs from MSN"»
Review of Don't Make Me Think
Don't Make Me ThinkDon't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
You Need a Better Strategy
A Better StrategyYou need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
If You Only Understood Your Customer's Personality Style
Personality StylesUnderstanding customer personality styles (Analytical, Driver, Amiable, and Expressive) will quickly tell you just how and what to say to each customer.Although every customer is different, most can be grouped into one of four groups: Analytical, Driver, Amiable, and Expressive. Here are some basic characteristics... continue reading "If You Only Understood Your Customer's Personality Style"»
Why You Need to Use Iterative Website Design
Iterative Website DesignIterative website design is the process of perfecting your website by testing, evaluating and retesting. As you design your website, you should be focusing on very specific goals. However, how do you know if you are meeting those goals? Iterative web design is the way you can evaluate your progress... continue reading "Why You Need to Use Iterative Website Design"»
Scannability - How People Read on the Web
ScannabilityIncreasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
January 2007 Gets a Double Dose of PageRank
PageRank Update 2007PageRank updates for the second time in January 2007. Well, Google is at it again. After a PageRank update just over 2 weeks ago, PageRank has again changed. While there is debate as to whether this is a "new update" or just old PageRank still lingering around in the toolbar, one thing... continue reading "January 2007 Gets a Double Dose of PageRank"»
Are You Really Listening to Your Customers?
Listening to Your CustomersWhen you listen to your customers, are you merely listening to their words, or are you listening for what they really mean? In order to truly understand your customers, you must learn to not listen to what they say, but rather to listen to what they mean. For example, when... continue reading "Are You Really Listening to Your Customers?"»
Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
Now You Can Have Lower Shopping Cart Abandon Rates
Increase E-Commerce SalesAvoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales. Did you know that on average 52.1% of people abandon shopping their online shopping carts? Primary reasons for abandonment include high shipping charges, high cost of items, price comparison with other... continue reading "Now You Can Have Lower Shopping Cart Abandon Rates"»
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