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If Content is King, Linking is Queen
Linking is Queen - Content is KingIf Content is King then surely Linking is Queen. And we all know who really rules the kingdom. I came across a great article that built on the well known saying that content is king by saying that "Content is King, but Linking is Queen." Content and Linking go hand in hand if the site is going... continue reading "If Content is King, Linking is Queen"»
SEO World Championship SEO Contest Begins
GlobalWarming Awareness2007 ContestWell there is another SEO contest going on, so we'll see how much SPAM comments start accumulating on discussion boards and blogs all over the world. This contest is for the keywords "globalwarming awareness2007 ". Those that rank highest on the big three (Google, Yahoo, and MSN) will... continue reading "SEO World Championship SEO Contest Begins"»
Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
IE 7 Embraces RSS With Great Functionality
Internet Explorer 7 RSS FeedThe new RSS feed reader in Internet Explored 7 (IE 7) has a number of really good features to facilitate better RSS feed reading. While there are many people worried about how quickly IE 7 will roll out (especially after all of the bugs people have been reporting lately). However, I would like to commend... continue reading "IE 7 Embraces RSS With Great Functionality"»
Top 10 Key Search Factors in 2007
Top 10 Key Search FactorsThere is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
PageRank Update Leaves People Puzzled
BigDaddy PageRank UpdateA new toolbar PageRank update has gone into effect after the BigDaddy shake up and it has left many SEOs a bit puzzled. When Google decides to shake things up, it SHAKES things up.Matt Cutts said the following about the BigDaddy Update and the recent PageRank update:Q: “Now that Bigdaddy is... continue reading "PageRank Update Leaves People Puzzled"»
The Importance of Microformats in Web 2.0
Using MicroformatsMicroformats are quickly becoming a THE way to share information between different applications. 2007 should be named the year of the microformats.As more and more people try to share similar data between extremely diverse applications, they are quickly realizing the importance of having standards for... continue reading "The Importance of Microformats in Web 2.0"»
Is your search engine placement like a billboard in the woods?
Placing in the First Three PagesMost search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will... continue reading "Is your search engine placement like a billboard in the woods?"»
Google's Big Daddy
BigDaddy UpdateAlthough the "Big Daddy" update has happened at Google, many data centers are still in flux. Matt Cutts, Google employee and avid blogger, recently commented that the Big Daddy Update was fully deployed: Q: “Is Bigdaddy fully deployed?” A: Yes, I believe every data center... continue reading "Google's Big Daddy"»
Live PageRank Dead or Changing
Live PageRankLive PageRank, a popular tool among Search Engine Optimizers and Website Designers, has either shut down or is being updated. Ever since Google began updating the PageRank on their toolbar every 3 months instead of every month, people have tried to guess their "current" or "live PageRank".... continue reading "Live PageRank Dead or Changing"»
Accept Credit Cards Online
FreeAuthNet - Free Authorize.Net AccountHow to accept credit cards online without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal. First off you need to know that I get hundreds of calls a year trying to convince me to switch credit card processors (or switch merchant gateways)... continue reading "Accept Credit Cards Online"»
Long Tail of Search Statistics
Long Tail of SearchUnique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches). To help explain this topic in more detail we will use this sample data. Keyword Set Number of Times Keyword Set was... continue reading "Long Tail of Search Statistics"»
Defining Points of Action
Points of ActionUnderstanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at... continue reading "Defining Points of Action"»
Fix Your Dell 3100cn Streaking Issue
Dell 3100cn StreaksWell after owning my Dell 3100cn for a very very very long time, I've finally found out how to get rid of streaks that were running down the middle of the page on color prints. Well today, I found an answer that immediately fixed the problem within about 2 minutes. I found a great article that shows... continue reading "Fix Your Dell 3100cn Streaking Issue"»
Free SEO Report - Review
Free SEO ReportA quick review of Shoemoney's "Free SEO Report". I've been a big Shoemoney follower for a long time, but when I read about his latest adventure I was suprised because I had already used the service - Free SEO Report, without knowing that he was behind it. Here is a quick review: The report contains... continue reading "Free SEO Report - Review"»
Back to the Dark Ages of PageRank
White Hats Suffer in Recent Backlink UpdateThe June 2006 PageRank and Backlink update has left some white hat SEOs puzzled. Well another PageRank update has come and gone and unfortunately it took many links with it. We aren't sure yet (and Matt has yet to comment) as to the reason for this drop in the amount of pages displayed after using... continue reading "Back to the Dark Ages of PageRank"»
Hand Picked SERPs from MSN
MSN Handcrafted ResultsForget algorithms, get hand picked results from MSN. Please take this post with a grain of salt. While in reality found on the MSN site, it is highly likely that this is completely fake. However.... if you can type 149 words a minute, and know how to code in php, we might want to talk to you...hehehe.... continue reading "Hand Picked SERPs from MSN"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
Don't Make Your Website Look Like An Ad
Write Better Web CopyIf your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad"»
Who Else Wants to Build Links and Rank High in Google
Link BaitingWho Else Wants to Build Links and Rank Higher in Google Link Baiting has become common place to increase organic inbound links and rank higher in Google. There was a great article by Andy Hagan but he broke his site to pieces, so I had to do some digging to find it again. Here are some of the best from... continue reading "Who Else Wants to Build Links and Rank High in Google"»
Now You Can Have Lower Shopping Cart Abandon Rates
Increase E-Commerce SalesAvoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales. Did you know that on average 52.1% of people abandon shopping their online shopping carts? Primary reasons for abandonment include high shipping charges, high cost of items, price comparison with other... continue reading "Now You Can Have Lower Shopping Cart Abandon Rates"»
Want a Simple Way to Save Time and Money?
Frequently Asked QuestionsSave money and time by adding a Frequently Asked Questions page to your website. I absolutely love how Rachel McApline describes how having a website can save you money and provide more efficient communication.Time saved is money saved is money gained. A well-organized, clearly written website can... continue reading "Want a Simple Way to Save Time and Money?"»
Case Study - One page checkout process vs multi-page
One Page E-Commerce CheckoutComparing the single (one page) checkout process to a multiple page process and conversion rates. There was an excellent study done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. The single page checkout process was the... continue reading "Case Study - One page checkout process vs multi-page"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Review of Don't Make Me Think
Don't Make Me ThinkDon't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
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