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The Web Design Success Blog
Pro Tip #6
Pair your Points of Action with appropriate statements that address your customer's concerns.
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Date: March 12, 2007
Solving Difficult Questions with Simple Answers
Common Sense ProgrammingThe ability to solve increasingly difficult problems through simple means is a trait that all web developers should cultivate. I absolutely love creative people, those that have an ability to think outside the box. Those who can take an extremely difficult problem and solve it with a very simple... read more »
Date: May 20, 2005
One Click Wonders - Keep it Simple
One Click WondersSimplify, simplify, simplify. Seth Godin, the marketing guru who wrote "The Big Red Fez" and "The Purple Cow" argues that people on the web are like stupid monkeys wearing a big red fez. Make it simple or they will go somewhere else where it will be simpler. For example, have you ever been at... read more »
Date: June 08, 2007
Simple Ways to Increase Web Site Conversions
Increasing ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... read more »
Date: January 29, 2010
Simple Steps to Increase Landing Page ROI
Landing Page ConversionsEasy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... read more »
Date: June 30, 2005
Forget Political Correctness
Forget Political CorrectnessMuch of the meaning in a message can be missed because we try to be too politically correct. When I was in college, I had a business communications teacher that believed that a sentence was only good if it only had those words that were integral to the meaning of the sentence. All other words should... read more »
Date: June 16, 2007
Website Credibility in 10 Easy Steps
Web Site CredibilityCredibility is difficult to build and extremely easy to lose. These 10 steps will help you maintain your credibility. Stanford released the following 10 points for increasing credibility after a 3-year, 4,500 person study .Make it easy to verify the accuracy of the information on your site. - The web... read more »
Date: August 01, 2007
What Every Website Owner Should Know about Headlines
Writing the Perfect HeadlineWriting great, compelling headlines is one of the most important skills of a copywriter.On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.While... read more »
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