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Pro Tip #10

Type, authority, quality, and quantity of links that link to your site is critical to great search engine placement.

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Is your search engine placement like a billboard in the woods?
Placing in the First Three Pages
Most search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will... continue reading "Is your search engine placement like a billboard in the woods?"»
Search Engine Usage for 2009
Search Engine Statistics 2009
Search engine usage is out for June 2009. The Nielsen Company reported search engine usage for June 2009. Here are their findings. Search Engine Percentage Google 66.1% Yahoo 16.2% Bing 8.8% AOL 3.0% Google is still the master of search and expanding its grasp... continue reading "Search Engine Usage for 2009"»
Search Engine Statistics
Search Engine Statistics
Search Engine Usage Statistics for February 2006 Nielson/Net Ratings has released new search engine statistics for Feb 2006. Each of the search engines is maintaining their market share with less than 1% change in the main search engines. Overall, there were 5.3 billion searches performed in February... continue reading "Search Engine Statistics"»
Search Engine Usage for 2010
2010 Search Engine Statistics
Search engine usage and statistics for July 2010. The Nielsen Company reported their findings for July 2010. Here are their top results. Search Engine Percentage Google 64.2% Yahoo 14.3% Bing 13.6% AOL 1.9% Google has dropped almost another full percentage point... continue reading "Search Engine Usage for 2010"»
First Page Search Engine Results
Be First Page in the Search Engines
Being on the first page of the search engine results, like Google, Yahoo, and MSN, not only will improve your ROI but will increase your brand image. According to a new study more than half of search engine users will click on the very first page of results. 62% of search engine users click on a result... continue reading "First Page Search Engine Results"»
Search Engine Usage for 2007
Search Engine Statistics
Nielson/Net Ratings has released new search engine statistics for Nov 2007. Google has really increased market share over the Feb 2006 search engine results we posted last year. Google jumped from 48.5 to 57.7 for a 9.2% increase in market share. Google captured just over 4.2 billion searches in Nov... continue reading "Search Engine Usage for 2007"»
Whitehat SEO versus Blackhat SEO
Whitehat vs Blackhat SEO
The showdown between whitehat SEO and blackhat SEO is heating up and search engines are backing the whitehats. Whitehat and blackhat SEO (Search Engine Optimization) are two different (and normally opposing) views of how to do search engine optimization. Whitehats are those website designers that... continue reading "Whitehat SEO versus Blackhat SEO"»
Google Continues to be the Lead Search Engine
Search Engine Usage for 2008
Search Engine Statistics 2008
Nielson/Net Ratings has released new search engine statistics for May 2008. Google has increased its market share over the Nov 2007 search engine results we posted last year. Google pulled ahead a little farther from 57.7 to 59.3 for a 1.6% increase in market share. Google captured just over 4.7 billion... continue reading "Search Engine Usage for 2008"»
What really is Search Engine Optimization?
Customer Optimization
Search Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
Don't Make These Mistakes in Your Search Engine Optimization
Search Engine Optimization (SEO) Mistakes
Too many companies fail in these incorrect assumptions about SEO when dealing with search engine optimization to get first page results. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which... continue reading "Don't Make These Mistakes in Your Search Engine Optimization"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion Rates
Search engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Most Useful Seach Engine Optimization Information
Search Engine Optimization Information
For those of you in the web site design business, what document, guideline, book, whatever, did you find most useful for Search Engine Optimization (SEO)? Here is some quick advice: Always follow the Google webmaster guidelines Make sure you use a unique and descriptive title tag Make sure you... continue reading "Most Useful Seach Engine Optimization Information"»
Better Links for Better Ranking
Linking and Search Engines
The type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web... continue reading "Better Links for Better Ranking"»
Long Tail of Search Statistics
Long Tail of Search
Unique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches). To help explain this topic in more detail we will use this sample data. Keyword Set Number of Times Keyword Set was... continue reading "Long Tail of Search Statistics"»
Top 10 Key Search Factors in 2007
Top 10 Key Search Factors
There is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
More on First Page Results on Google
First Page Results
Do you know how to get first page results on Google? Apparently we do.  Interestingly, after posting my article on the importance of getting listed on the first page of search engines like Google, Yahoo, and MSN and brand benefits associated with that first page ranking, I started noticing hits... continue reading "More on First Page Results on Google"»
SERPs dying? Get Real.
SERPs Dead? Dying?
Are the SERPs (Search Engine Results Page) dying? I recently read the article "Is the SERP going extinct" on Bruce Clay's Blog and it really made me think. As search engines like Google start using more and more "Personalized Search" options, are they going to start offering "personalized... continue reading "SERPs dying? Get Real."»
Refine Results in Google
Refine Results with Orion
Google is testing a new way to refine results in their search engine results. People have reported seeing a new "refine results" option for Google searches. This new option appears to break down results into predefined categories and is using the Google "operator" of more:. Once... continue reading "Refine Results in Google"»
Organic Results get more Clicks than Pay Per Click
Organic Results and Higher ROI
Organic or "normal" search engine results get more clicks than Pay Per Click (PPC) or Sponsored Listings.I still don't understand why someone wouldn't want to do Search Engine Optimization (SEO) on their site instead of setting up a PPC plan. I know all too many companies that forego optimizing... continue reading "Organic Results get more Clicks than Pay Per Click"»
What exactly is a bot like Googlebot
Googlebot and other Spiders
Googlebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines. For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest)... continue reading "What exactly is a bot like Googlebot"»
Four Steps to a Better Ranking in the Search Engines
Better Rankings
Four basic things you can do now to improve your search engine rankings on Google, Yahoo, and Bing. The single question I am asked more often than any other is, "How can I rank better in the search engines." While there are thousands of different things that people can do to rank well, we have found... continue reading "Four Steps to a Better Ranking in the Search Engines"»
Firefox Moves Forward, but IE 6 Still Strong
June 2006 Browser Stats
2006 Browser Stats
Browser stats for 2006 through June 15th. It has been interesting to see the changes that have happened in the past 6 months in relation to web browser usage. Here are the numbers for 2006 so far this year: Site 1 ... continue reading "June 2006 Browser Stats"»
IE 6 Rules the Net, Firefox and IE 7 Move Forward
2006 Website Browser Stats Review
2006 Website Browser Stats
2006 Website Browser Statistics - Year End Results Well another year is gone and here is the browser war roundup for the year of 2006. This year we saw the much anticipated IE 7 browser release and although they have taken some nice strides forward , and having it rollout in the Microsoft Update... continue reading "2006 Website Browser Stats Review"»
IE 6 and 7 Together Own 76% of the Market Share
2007 Website Browser Stats Review
2007 Website Browser Stats
2007 Website Statistics from multiple websites show that the top three website browsers are still IE 6, IE 7, and Firefox.Here are some browser statistics for 2007. Browser Site 1 Site 2 Site 3 Site 4 Site 5 Site 6 Site 7 Averages MSIE 7.0 43.52% 18.32%... continue reading "2007 Website Browser Stats Review"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for Rankings
Fresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»


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