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Is Your Website Search Engine Friendly?
Search Engine Friendly Websites
If your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary...
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Is your search engine placement like a billboard in the woods?
Placing in the First Three Pages
Most search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will...
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Search Engine Optimization (SEO) Basics
Search Engine Optimization (SEO) Tips
Basic Search Engine Optimization (SEO) techniques that are so simple that anyone can do them. While there are numerous tricks and tips to get better search engine placement (let alone the tips specific to every individual search engine), here are some very basic search engine optimization tips...
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Search Engine Usage for 2009
Search Engine Statistics 2009
Search engine usage is out for June 2009. The Nielsen Company reported search engine usage for June 2009. Here are their findings. Search Engine Percentage Google 66.1% Yahoo 16.2% Bing 8.8% AOL 3.0% Google is still the master of search and expanding its grasp...
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Search Engine Statistics
Search Engine Statistics
Search Engine Usage Statistics for February 2006 Nielson/Net Ratings has released new search engine statistics for Feb 2006. Each of the search engines is maintaining their market share with less than 1% change in the main search engines. Overall, there were 5.3 billion searches performed in February...
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Search Engine Usage for 2010
2010 Search Engine Statistics
Search engine usage and statistics for July 2010. The Nielsen Company reported their findings for July 2010. Here are their top results. Search Engine Percentage Google 64.2% Yahoo 14.3% Bing 13.6% AOL 1.9% Google has dropped almost another full percentage point...
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First Page Search Engine Results
Be First Page in the Search Engines
Being on the first page of the search engine results, like Google, Yahoo, and MSN, not only will improve your ROI but will increase your brand image. According to a new study more than half of search engine users will click on the very first page of results. 62% of search engine users click on a result...
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Whitehat SEO versus Blackhat SEO
Whitehat vs Blackhat SEO
The showdown between whitehat SEO and blackhat SEO is heating up and search engines are backing the whitehats. Whitehat and blackhat SEO (Search Engine Optimization) are two different (and normally opposing) views of how to do search engine optimization. Whitehats are those website designers that...
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Search Engine Usage for 2008
Search Engine Statistics 2008
Google Continues to be the Lead Search Engine
Nielson/Net Ratings has released new search engine statistics for May 2008. Google has increased its market share over the Nov 2007 search engine results we posted last year. Google pulled ahead a little farther from 57.7 to 59.3 for a 1.6% increase in market share. Google captured just over 4.7 billion...
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Search Engine Usage for 2007
Search Engine Statistics
Nielson/Net Ratings has released new search engine statistics for Nov 2007. Google has really increased market share over the Feb 2006 search engine results we posted last year. Google jumped from 48.5 to 57.7 for a 9.2% increase in market share. Google captured just over 4.2 billion searches in Nov...
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What really is Search Engine Optimization?
Customer Optimization
Search Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree....
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Don't Make These Mistakes in Your Search Engine Optimization
Search Engine Optimization (SEO) Mistakes
Too many companies fail in these incorrect assumptions about SEO when dealing with search engine optimization to get first page results. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which...
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Most Useful Seach Engine Optimization Information
Search Engine Optimization Information
For those of you in the web site design business, what document, guideline, book, whatever, did you find most useful for Search Engine Optimization (SEO)? Here is some quick advice: Always follow the Google webmaster guidelines Make sure you use a unique and descriptive title tag Make sure you...
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Is Good Coding Key to Great Placement in MSN
Good Coding for Ranking in MSN
The two "big dogs," Google and Yahoo, now have a new competitor. MSN came out with a new search engine in February 2005 that has added good coding as a part of their ranking algorithm. They no longer get their results from other search engines, but now they have spiders of their own. Just...
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Increasing Conversion Rates through Search Engine Optimization
Customer Conversion Rates
Search engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked...
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Better Links for Better Ranking
Linking and Search Engines
The type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web...
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Long Tail of Search Statistics
Long Tail of Search
Unique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches). To help explain this topic in more detail we will use this sample data. Keyword Set Number of Times Keyword Set was...
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Dynamic Pages vs. Static Pages
Dynamic Pages vs. Static Pages
Dynamic pages can pose problems for search engines compared to static pages. Following these tips will help avoid the problems that dynamic pages can create with search engines like Google, Yahoo, and MSN. Now, while search engines do not care if your webpage ends in .htm, .html, .asp, .php, etc.,...
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Top 10 Key Search Factors in 2007
Top 10 Key Search Factors
There is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,...
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More on First Page Results on Google
First Page Results
Do you know how to get first page results on Google? Apparently we do.  Interestingly, after posting my article on the importance of getting listed on the first page of search engines like Google, Yahoo, and MSN and brand benefits associated with that first page ranking, I started noticing hits...
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SERPs dying? Get Real.
SERPs Dead? Dying?
Are the SERPs (Search Engine Results Page) dying? I recently read the article "Is the SERP going extinct" on Bruce Clay's Blog and it really made me think. As search engines like Google start using more and more "Personalized Search" options, are they going to start offering "personalized...
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Refine Results in Google
Refine Results with Orion
Google is testing a new way to refine results in their search engine results. People have reported seeing a new "refine results" option for Google searches. This new option appears to break down results into predefined categories and is using the Google "operator" of more:. Once...
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Organic Results get more Clicks than Pay Per Click
Organic Results and Higher ROI
Organic or "normal" search engine results get more clicks than Pay Per Click (PPC) or Sponsored Listings.I still don't understand why someone wouldn't want to do Search Engine Optimization (SEO) on their site instead of setting up a PPC plan. I know all too many companies that forego optimizing...
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11 Comments
SEO and Forget It
Google's Sandbox - SEO
In this "fast-food", "fast-paced", "broadband" era, many people don't realize that it takes time to get out of the sandbox before they can move up on the search engines. I don't know if it is just the fast-paced time that we live in, or if people have just forgotten that patience is a virtue,...
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What exactly is a bot like Googlebot
Googlebot and other Spiders
Googlebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines. For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest)...
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