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Is Your Website Search Engine Friendly?
Search Engine Friendly WebsitesIf your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary... continue reading "Is Your Website Search Engine Friendly?"»
Is your search engine placement like a billboard in the woods?
Placing in the First Three PagesMost search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will... continue reading "Is your search engine placement like a billboard in the woods?"»
First Page Search Engine Results
Be First Page in the Search EnginesBeing on the first page of the search engine results, like Google, Yahoo, and MSN, not only will improve your ROI but will increase your brand image. According to a new study more than half of search engine users will click on the very first page of results. 62% of search engine users click on a result... continue reading "First Page Search Engine Results"»
Whitehat SEO versus Blackhat SEO
Whitehat vs Blackhat SEOThe showdown between whitehat SEO and blackhat SEO is heating up and search engines are backing the whitehats. Whitehat and blackhat SEO (Search Engine Optimization) are two different (and normally opposing) views of how to do search engine optimization. Whitehats are those website designers that... continue reading "Whitehat SEO versus Blackhat SEO"»
Search Engine Usage for 2009
Search Engine Statistics 2009Search engine usage is out for June 2009. The Nielsen Company reported search engine usage for June 2009. Here are their findings. Search Engine Percentage Google 66.1% Yahoo 16.2% Bing 8.8% AOL 3.0% Google is still the master of search and expanding its grasp... continue reading "Search Engine Usage for 2009"»
Long Tail of Search Statistics
Long Tail of SearchUnique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches). To help explain this topic in more detail we will use this sample data. Keyword Set Number of Times Keyword Set was... continue reading "Long Tail of Search Statistics"»
Search Engine Optimization (SEO) Basics
Search Engine Optimization (SEO) TipsBasic Search Engine Optimization (SEO) techniques that are so simple that anyone can do them. While there are numerous tricks and tips to get better search engine placement (let alone the tips specific to every individual search engine), here are some very basic search engine optimization tips... continue reading "Search Engine Optimization (SEO) Basics"»
Search Engine Statistics
Search Engine StatisticsSearch Engine Usage Statistics for February 2006 Nielson/Net Ratings has released new search engine statistics for Feb 2006. Each of the search engines is maintaining their market share with less than 1% change in the main search engines. Overall, there were 5.3 billion searches performed in February... continue reading "Search Engine Statistics"»
Top 10 Key Search Factors in 2007
Top 10 Key Search FactorsThere is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
Search Engine Usage for 2007
Search Engine StatisticsNielson/Net Ratings has released new search engine statistics for Nov 2007. Google has really increased market share over the Feb 2006 search engine results we posted last year. Google jumped from 48.5 to 57.7 for a 9.2% increase in market share. Google captured just over 4.2 billion searches in Nov... continue reading "Search Engine Usage for 2007"»
Search Engine Usage for 2008
Search Engine Statistics 2008Nielson/Net Ratings has released new search engine statistics for May 2008. Google has increased its market share over the Nov 2007 search engine results we posted last year. Google pulled ahead a little farther from 57.7 to 59.3 for a 1.6% increase in market share. Google captured just over 4.7 billion... continue reading "Search Engine Usage for 2008"»
What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
Dynamic Pages vs. Static Pages
Dynamic Pages vs. Static PagesDynamic pages can pose problems for search engines compared to static pages. Following these tips will help avoid the problems that dynamic pages can create with search engines like Google, Yahoo, and MSN. Now, while search engines do not care if your webpage ends in .htm, .html, .asp, .php, etc.,... continue reading "Dynamic Pages vs. Static Pages"»
Posted on May 21, 2010
Search Engine Usage for 2010
2010 Search Engine StatisticsSearch engine usage and statistics for April 2010. The Nielsen Company reported their findings for April 2010. Here are their top results. Search Engine Percentage Google 65.1% Yahoo 13.5% Bing 12.9% AOL 2.5% While Google dropped a half of a percentage point from... continue reading "Search Engine Usage for 2010"»
Better Links for Better Ranking
Linking and Search EnginesThe type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web... continue reading "Better Links for Better Ranking"»
Is Good Coding Key to Great Placement in MSN
Good Coding for Ranking in MSNThe two "big dogs," Google and Yahoo, now have a new competitor. MSN came out with a new search engine in February 2005 that has added good coding as a part of their ranking algorithm. They no longer get their results from other search engines, but now they have spiders of their own. Just... continue reading "Is Good Coding Key to Great Placement in MSN"»
More on First Page Results on Google
First Page ResultsDo you know how to get first page results on Google? Apparently we do. Interestingly, after posting my article on the importance of getting listed on the first page of search engines like Google, Yahoo, and MSN and brand benefits associated with that first page ranking, I started noticing hits... continue reading "More on First Page Results on Google"»
SERPs dying? Get Real.
SERPs Dead? Dying?Are the SERPs (Search Engine Results Page) dying? I recently read the article "Is the SERP going extinct" on Bruce Clay's Blog and it really made me think. As search engines like Google start using more and more "Personalized Search" options, are they going to start offering "personalized... continue reading "SERPs dying? Get Real."»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Refine Results in Google
Refine Results with OrionGoogle is testing a new way to refine results in their search engine results. People have reported seeing a new "refine results" option for Google searches. This new option appears to break down results into predefined categories and is using the Google "operator" of more:. Once... continue reading "Refine Results in Google"»
SEO and Forget It
Google's Sandbox - SEOIn this "fast-food", "fast-paced", "broadband" era, many people don't realize that it takes time to get out of the sandbox before they can move up on the search engines. I don't know if it is just the fast-paced time that we live in, or if people have just forgotten that patience is a virtue,... continue reading "SEO and Forget It"»
Review of Don't Make Me Think
Don't Make Me ThinkDon't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Four Steps to a Better Ranking in the Search Engines
Better RankingsFour basic things you can do now to improve your search engine rankings on Google, Yahoo, and Bing. The single question I am asked more often than any other is, "How can I rank better in the search engines." While there are thousands of different things that people can do to rank well, we have found... continue reading "Four Steps to a Better Ranking in the Search Engines"»
Organic Results get more Clicks than Pay Per Click
Organic Results and Higher ROIOrganic or "normal" search engine results get more clicks than Pay Per Click (PPC) or Sponsored Listings.I still don't understand why someone wouldn't want to do Search Engine Optimization (SEO) on their site instead of setting up a PPC plan. I know all too many companies that forego optimizing... continue reading "Organic Results get more Clicks than Pay Per Click"»
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