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Placement in the DMOZ.org directory - Pure Power
DMOZ / Google DirectoryMany people may wonder why anyone would jump through all of the hoops to get listed in the DMOZ directory (dmoz.org). They would argue that nobody uses the dmoz directory to find businesses. Well, people might not use the dmoz directory like they use yahoo or google, (some people might not even... continue reading "Placement in the DMOZ.org directory - Pure Power"»
Why Your Tried-and-True Older Content is Losing You Traffic
Removing Dates in Google SERPsAround March of this year we saw decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years. Things continued to decrease and we decided to investigate the cause. It appears that Google's use of dates in the SERPs had a markedly negative impact on our clickthrough... continue reading "Why Your Tried-and-True Older Content is Losing You Traffic"»
Dynamic Pages vs. Static Pages
Dynamic Pages vs. Static PagesDynamic pages can pose problems for search engines compared to static pages. Following these tips will help avoid the problems that dynamic pages can create with search engines like Google, Yahoo, and MSN. Now, while search engines do not care if your webpage ends in .htm, .html, .asp, .php, etc.,... continue reading "Dynamic Pages vs. Static Pages"»
Simple Steps to Increase Landing Page ROI
Landing Page ConversionsEasy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... continue reading "Simple Steps to Increase Landing Page ROI"»
January 2007 Gets a Double Dose of PageRank
PageRank Update 2007PageRank updates for the second time in January 2007. Well, Google is at it again. After a PageRank update just over 2 weeks ago, PageRank has again changed. While there is debate as to whether this is a "new update" or just old PageRank still lingering around in the toolbar, one thing... continue reading "January 2007 Gets a Double Dose of PageRank"»
SERPs dying? Get Real.
SERPs Dead? Dying?Are the SERPs (Search Engine Results Page) dying? I recently read the article "Is the SERP going extinct" on Bruce Clay's Blog and it really made me think. As search engines like Google start using more and more "Personalized Search" options, are they going to start offering "personalized... continue reading "SERPs dying? Get Real."»
First Page Search Engine Results
Be First Page in the Search EnginesBeing on the first page of the search engine results, like Google, Yahoo, and MSN, not only will improve your ROI but will increase your brand image. According to a new study more than half of search engine users will click on the very first page of results. 62% of search engine users click on a result... continue reading "First Page Search Engine Results"»
Refine Results in Google
Refine Results with OrionGoogle is testing a new way to refine results in their search engine results. People have reported seeing a new "refine results" option for Google searches. This new option appears to break down results into predefined categories and is using the Google "operator" of more:. Once... continue reading "Refine Results in Google"»
More on First Page Results on Google
First Page ResultsDo you know how to get first page results on Google? Apparently we do. Interestingly, after posting my article on the importance of getting listed on the first page of search engines like Google, Yahoo, and MSN and brand benefits associated with that first page ranking, I started noticing hits... continue reading "More on First Page Results on Google"»
Is your search engine placement like a billboard in the woods?
Placing in the First Three PagesMost search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will... continue reading "Is your search engine placement like a billboard in the woods?"»
Search Engine Statistics
Search Engine StatisticsSearch Engine Usage Statistics for February 2006 Nielson/Net Ratings has released new search engine statistics for Feb 2006. Each of the search engines is maintaining their market share with less than 1% change in the main search engines. Overall, there were 5.3 billion searches performed in February... continue reading "Search Engine Statistics"»
Do You Have a Website Strategy?
Website StrategyA quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
Are you in the 'Golden Triangle'
The Golden Triangle - Rank in the Top 3A recent eye tracking study shows that there is a "golden triangle" where 100% of searchers look when using search engines.After all the buzz about the importance and benefits of being on the first page of search results, we have even more evidence that being in the top three is even more important.... continue reading "Are you in the 'Golden Triangle'"»
The Power of the Title Tag in Rankings
Great Title TagsGive every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
Taking the Time to Do Something Wrong
Worth DoingToo many people are so nervous that they are going to make a mistake that they let the world pass them by without really getting better. I recently read the following quote in The Wizard of Ads by Roy H. Williams. "Anything worth doing is worth doing badly until I've learned to do it better.... continue reading "Taking the Time to Do Something Wrong"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Scannability - How People Read on the Web
ScannabilityIncreasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
Blogs a New Way of Doing the Same Old Thing
Blogs - Information SuperhighwayBlogs or web logs are great, cost efficient ways of providing up-to-date information for clients and search engines.Lately it seems that Blogs have become the craze of the Internet. Everyone has one: dentists, artists, CEOs, poor starving college students, everyone. Blogs are a wonderful way to quickly... continue reading "Blogs a New Way of Doing the Same Old Thing"»
Clarify Your Unique Value Proposition
Unique Value PropositionClarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you... continue reading "Clarify Your Unique Value Proposition"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
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