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Opening and Closing the Sale
Ask Questions, Listen, Be PersistentAsking questions, listening, and being persistent can help you open and close more sales.Recently, my monitor blew up. Sparks, terrible smell, and then POOF. Darkness. I hurried and set up my "back up monitor", a dinky little monitor I have setting around for testing broken computers. It became... continue reading "Opening and Closing the Sale"»
Goals - What is the Real Purpose of Your Website
Website GoalsWriting specific goals is the only way to know if your website is being successful.One of the first things I ask new clients is "What are your expectations for your site?" Understanding what they feel is success will ensure that I address their specific needs and desires. If I fail to address... continue reading "Goals - What is the Real Purpose of Your Website"»
The Right Way to View Your Business
The Right Way to View Your BusinessWhy does someone visit your website, or more specifically, why is this customer visiting this page at this time? Every time you look at any of your marketing materials (print, web, etc.) I want you to take a moment to think about "why" this customer is taking time from their busy schedule to look... continue reading "The Right Way to View Your Business"»
Why are Website Statistics so Important?
Why Track Website VisitorsTracking is the single most important thing you will do with your website. Do you have a tracking plan that allows you to know... How many people visited your site What keywords they used to get there How often they come back What pages are looked at Which pages aren't looked at Which page... continue reading "Why are Website Statistics so Important?"»
Website Browser Safe Fonts
Browser Safe FontsI have been asked many times why people always use Times New Roman or Arial on their websites. Unfortunately, the reason is very simple. There are only a handful of fonts that look similar that are installed by default on both Windows and Macs. Consequently, these "browser safe fonts" find... continue reading "Website Browser Safe Fonts"»
Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
AHFX.net Aquires Sevenate
AHFX.net Aquires Sevenate.comAH Digital FX Studios, INC acquires Sevenate.com. A week ago I saw a sign on a business that said, "We refuse to participate in a recession." I totally agree with that statement. As further proof of our hope for the future, AH Digital FX Studios, INC has just acquired Sevenate.com and all of their... continue reading "AHFX.net Aquires Sevenate"»
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
Is Your Logo a Waste of Space?
Logo Size in Website LayoutYour logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Google Sitemaps
Google Sitemap StatisticsGoogle Sitemaps are getting better at showing you a compiled snapshot of how Google views your web pages. Ever really wondered how Google views your pages? Well if you haven't used Google Sitemaps yet, you might just consider it. You don't even have to create a sitemap for your site to benefit from... continue reading "Google Sitemaps"»
Review of Don't Make Me Think
Don't Make Me ThinkDon't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
Back to the Dark Ages of PageRank
White Hats Suffer in Recent Backlink UpdateThe June 2006 PageRank and Backlink update has left some white hat SEOs puzzled. Well another PageRank update has come and gone and unfortunately it took many links with it. We aren't sure yet (and Matt has yet to comment) as to the reason for this drop in the amount of pages displayed after using... continue reading "Back to the Dark Ages of PageRank"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
Is Google Having a Machine Crisis? Get Real.
Machine Crisis - Servers FullIs Google having a server crisis. No way! Many people have been commenting on an article written by the New York Times where Eric Schmidt said, "Those machines are full. We have a huge machine crisis." Unfortunately, many of the blogs written about it are reading too much into a single, out-of-context... continue reading "Is Google Having a Machine Crisis? Get Real."»
You Need a Better Strategy
A Better StrategyYou need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
Basic Website Usability Tips
Website UsabilityHere is a good list of important basic design usability tips. I'm doing a massive cleanup of my bookmarks, and realized that tons of really good content just disappears off the web. So, I'm going to put the content where I know it won't disappear. Here are some great usability tips I grabbed from Jens... continue reading "Basic Website Usability Tips"»
Problems with Too Many Designers
Too Many DesignersThe reason there are problems with having too many people involved in a web design. Recently there has been a bit of buzz about the problems associated with having too many people involved in a web design project. SEOmoz provided the following two graphs: Now this... continue reading "Problems with Too Many Designers"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
Internet Security Programs Flawed?
Internet SecurityHave Internet security programs gone too far? I want to know if other people think that this is as insanely stupid as I think it is. I had to help a client today that couldn't access https (ssl encrypted) sites. It just kept giving him a "This page cannot be displayed" error. We ran through... continue reading "Internet Security Programs Flawed?"»
Three Steps to a Great Website
Great Website in 3 StepsMatt Cutts' three step process to a great rankings in the search engines and success out of your website.I agree with Matt on his "3 step process" to getting better rankings in the search engines. There’s SEO and there’s QUALITY and there’s also finding the HOOK or angle... continue reading "Three Steps to a Great Website"»
What is V7ndotcom Elursrebmem?
V7ndotcom ElursrebmemSEOs battle it out for Google placement for the keyword "V7ndotcom Elursrebmem" in new SEO contest. Today the Wall Street Journal commented on a new Search Engine Optimization contest for the keywords v7ndotcom Elursrebmem. It seems that this contest has drawn interest from Matt Cutts (the... continue reading "What is V7ndotcom Elursrebmem?"»
Top 10 Key Search Factors in 2007
Top 10 Key Search FactorsThere is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
Questions to Ask Your Web Developer
Interviewing Web DesignersQuestions to ask before hiring a web developer. SEOmoz recently posted some questions that they would ask when interviewing web developers. Figured I'd have a go at the questions and let you know where I stand: What Industry sites and blogs do you read regularly? I consistently read Matt Cutts,... continue reading "Questions to Ask Your Web Developer"»
RSS Feed Consistency
RSS Feed Icon ConsistencyRSS feeds are becoming more consistent from browser to browser (Firefox and Internet Explorer) and should make RSS marketing in the future easier than ever before. Every internet marketer out there should be standing up and doing the happy dance. RSS has won another victory through Microsoft adopting... continue reading "RSS Feed Consistency"»
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