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Defining Points of Action
Points of ActionUnderstanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at... continue reading "Defining Points of Action"»
Simple Ways to Increase Web Site Conversions
Increasing ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
Clarify Your Unique Value Proposition
Unique Value PropositionClarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you... continue reading "Clarify Your Unique Value Proposition"»
Do You Have a Website Strategy?
Website StrategyA quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
Real ID - New Driver's Licenses Required by Law
Real ID - Driver's LicensesWell are you ready for a new driver's license? A new law that is known as the Real ID Act of 2005 has just passed the U.S. Senate. This new law requires that states standardize their driver's licenses or identification cards and make them machine readable by May 2008. The law states: "Beginning... continue reading "Real ID - New Driver's Licenses Required by Law"»
Case Study - One page checkout process vs multi-page
One Page E-Commerce CheckoutComparing the single (one page) checkout process to a multiple page process and conversion rates. There was an excellent study done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. The single page checkout process was the... continue reading "Case Study - One page checkout process vs multi-page"»
Review of Call to Action
Improving Online Marketing ResultsWhile full of good online marketing information, Call to Action is a not a book to sit down and read in an hour or two. Well after almost an entire year, I have finally finished "Call to Action" - Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg.Although packed full... continue reading "Review of Call to Action"»
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