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Defining Points of Action
Points of Action
Understanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at... continue reading "Defining Points of Action"»
Review of Call to Action
Improving Online Marketing Results
While full of good online marketing information, Call to Action is a not a book to sit down and read in an hour or two. Well after almost an entire year, I have finally finished "Call to Action" - Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg.Although packed full... continue reading "Review of Call to Action"»
Simple Ways to Increase Web Site Conversions
Increasing Conversions
Three simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
Do You Have a Website Strategy?
Website Strategy
A quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
Using Sounds on the Internet
Should Sound be Used on a Website?
Using Music and Sound on Websites
Sound and action words make your message more memorable. As put by the Eisenberg brothers in Call to Action, "Sound is invasive, intrusive, and irresistible." People have the ability to remember hundreds of songs and voices because they come into the brain through sound. Sounds tend to be remembered... continue reading "Should Sound be Used on a Website?"»
A Goal for Every Page
Individual Web Page Goals
Get specific. And stick to it. I know we have spoken a lot about strategy and goals lately, but I can't stress how important it is to have a focus for your website. While reading "Web Word Wizardry" by Rachel McAlpine, she made a very good point. In a broad sense, every commercial web site... continue reading "A Goal for Every Page"»
Combine Good Functionailty, Organization, and Persuasive Copy
Information and Persuasion Architecture
Information Architecture
Good information architecture helps customers find what they want and keeps them coming back. Your site's architecture is supposed to help visitors find what they are looking for. Categories and links should make sense to your customer so that they are able to find information on your website, whether... continue reading "Information and Persuasion Architecture"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion Rates
Takeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Invite Customers Further with Good Home Page Text
Discover the Importance of Home Page Text
Relevant Words on the Home Page
Your customers are looking for specific and relevant keywords on every page including your homepage. There are many different features about your customers that can affect what they are looking for on a website and how they act. In order to increase conversions from your website, it is important to... continue reading "Discover the Importance of Home Page Text"»
Review of Don't Make Me Think
Don't Make Me Think
Don't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
Simple Steps to Increase Landing Page ROI
Landing Page Conversions
Easy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... continue reading "Simple Steps to Increase Landing Page ROI"»
Do you use these 7 copywriting steps
Copywriting Tips
Writing great articles (copywriting) can be done in these seven simple steps. Say something that gets attention. Tell them why they should be interested. Tell them why they should believe what you are saying is true. Prove it is true. Itemize and describe... continue reading "Do you use these 7 copywriting steps"»
Designing your website to be Persuasive is Important
Basic Design Principles for Persuasive Websites
Increasing Conversions
Getting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
2010 SEO and Website Predictions
SEO and Website Predictions
2010 will be the year of shorter, more concise, and quicker information. I read SEOmoz's 8 predictions for SEO in 2010 and figured I'd make my own (some of which I total agree with SEOmoz. Conversion Rate Optimization will take off. After reading Call to Action by the Eisenberg brothers I was convinced.... continue reading "2010 SEO and Website Predictions"»
Using Colors to Improve Your Design
Mixing Colors Into Your Website Design
Color and Emotion
Color can evoke emotions and influence people in positive—or negative— ways. Designing a website consists of more than just copy and layout—color also needs to be a consideration. To help choose the correct colors, it is a good idea to come up with how you would like to describe your... continue reading "Mixing Colors Into Your Website Design"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVT
Muiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
WIIFM - What's in it for me?
What's in it for ME and YOU
WIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
Correct Font Sizes for Arial and Verdana
Arial vs. Verdana
Your desired font size should determine if you should use Arial or Verdana on the web. I recently ran across an article by Dr. Ralph F. Wilson about the readability of different fonts in HTML documents . Serif fonts are commonly used today in many types of printed material including books, newspapers,... continue reading "Correct Font Sizes for Arial and Verdana"»
Real ID - New Driver's Licenses Required by Law
Real ID - Driver's Licenses
Well are you ready for a new driver's license? A new law that is known as the Real ID Act of 2005 has just passed the U.S. Senate. This new law requires that states standardize their driver's licenses or identification cards and make them machine readable by May 2008. The law states: "Beginning... continue reading "Real ID - New Driver's Licenses Required by Law"»
Understanding Customers is Key to Building an Effective Website
Understanding Customers
"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
If You Only Understood Your Customer's Personality Style
Personality Styles
Understanding customer personality styles (Analytical, Driver, Amiable, and Expressive) will quickly tell you just how and what to say to each customer.Although every customer is different, most can be grouped into one of four groups: Analytical, Driver, Amiable, and Expressive. Here are some basic characteristics... continue reading "If You Only Understood Your Customer's Personality Style"»
Scannability - How People Read on the Web
Scannability
Increasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion Rates
Search engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
The Importance of Microformats in Web 2.0
Using Microformats
Microformats are quickly becoming a THE way to share information between different applications. 2007 should be named the year of the microformats.As more and more people try to share similar data between extremely diverse applications, they are quickly realizing the importance of having standards for... continue reading "The Importance of Microformats in Web 2.0"»
Put Yourself in your customers Shoes
Boosting the Confidence of Your Customers
Trust, Credibility, and Persuasion
Credibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»


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