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Pro Tip #10
Type, authority, quality, and quantity of links that link to your site is critical to great search engine placement.
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Is Good Coding Key to Great Placement in MSN
Good Coding for Ranking in MSNThe two "big dogs," Google and Yahoo, now have a new competitor. MSN came out with a new search engine in February 2005 that has added good coding as a part of their ranking algorithm. They no longer get their results from other search engines, but now they have spiders of their own. Just... continue reading "Is Good Coding Key to Great Placement in MSN"»
Correct Font Sizes for Arial and Verdana
Arial vs. VerdanaYour desired font size should determine if you should use Arial or Verdana on the web. I recently ran across an article by Dr. Ralph F. Wilson about the readability of different fonts in HTML documents . Serif fonts are commonly used today in many types of printed material including books, newspapers,... continue reading "Correct Font Sizes for Arial and Verdana"»
Compelling Pictures Can Make or Break Any Design
Compelling PicturesGreat pictures can add spice to any design and bad pictures can ruin even the best design. There is a great difference between taking pictures and capturing that perfect moment that will forever be cherished thanks to your foresight. All great images play on our emotions. Hopefully this blog will help... continue reading "Compelling Pictures Can Make or Break Any Design"»
Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
Is Your Website Search Engine Friendly?
Search Engine Friendly WebsitesIf your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary... continue reading "Is Your Website Search Engine Friendly?"»
Earning Customer Loyalty
Earning Customer LoyaltyTruly caring about your customers is the real key to earning customer loyalty. I recently read this blog on "The Easiest Way On Earth To Earn Fierce Customer Loyalty. And It's Free." I thought his list was pretty good for earning customer loyalty: following-up before they can calling to... continue reading "Earning Customer Loyalty"»
What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Who Else Wants to Build Links and Rank High in Google
Link BaitingWho Else Wants to Build Links and Rank Higher in Google Link Baiting has become common place to increase organic inbound links and rank higher in Google. There was a great article by Andy Hagan but he broke his site to pieces, so I had to do some digging to find it again. Here are some of the best from... continue reading "Who Else Wants to Build Links and Rank High in Google"»
Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
Web Marketing Basics - How to be Successful
4 Important Marketing TipsUnderstanding basic marketing skills increases your effectiveness on the internet. There are many aspects that you need to consider in order to be successful on the web, but there are some primary marketing skills that are exceptionally important. Much of your success will come from where you focus... continue reading "Web Marketing Basics - How to be Successful"»
Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
Now You Can Have Lower Shopping Cart Abandon Rates
Increase E-Commerce SalesAvoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales. Did you know that on average 52.1% of people abandon shopping their online shopping carts? Primary reasons for abandonment include high shipping charges, high cost of items, price comparison with other... continue reading "Now You Can Have Lower Shopping Cart Abandon Rates"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Posted on May 21, 2010
Search Engine Usage for 2010
2010 Search Engine StatisticsSearch engine usage and statistics for April 2010. The Nielsen Company reported their findings for April 2010. Here are their top results. Search Engine Percentage Google 65.1% Yahoo 13.5% Bing 12.9% AOL 2.5% While Google dropped a half of a percentage point from... continue reading "Search Engine Usage for 2010"»
Do You Know These Tips to Quickly Improve Landing Page Conversion Rates
Landing Page ConversionsIncrease landing page conversions with these simple tips. Increasing conversions is a big topic lately. Here are some more great ideas from ioninteractive for increasing conversions on your landing pages for this year. Keep your Organic and PPC landing pages separate. Targeted traffic from PPC have... continue reading "Do You Know These Tips to Quickly Improve Landing Page Conversion Rates"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
The Easy Way to Increase Website Revenue
Increase Conversion - Increase RevenueIncrease your website conversion rate first, and then focus on increasing traffic. Three primary ways to increase website revenue are mentioned in Call to Action: Increasing your conversion rate Increasing your merchandising Increasing traffic to your website The book mainly focuses on conversion,... continue reading "The Easy Way to Increase Website Revenue"»
Does Your Web Developer Have These Essential Traits?
Web Developer TraitsHere are some essential traits that all web developers should have. I recently read an article at seomoz that discussed the traits that most good web developers have (although I've modified the order a bit to fit my tastes).Are as accurate as possible. As we mentioned before, good programmers... continue reading "Does Your Web Developer Have These Essential Traits?"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
Differences Between Natural Doorways and Bad Doorways
Doorway PagesDifferences between "natural doorway" pages and doorway pages that will get you banned from the search engines.Many people do not understand that you can have "multiple doorways" into your website. Not everyone is going to "come in" through the "front" homepage.... continue reading "Differences Between Natural Doorways and Bad Doorways"»
Hand Picked SERPs from MSN
MSN Handcrafted ResultsForget algorithms, get hand picked results from MSN. Please take this post with a grain of salt. While in reality found on the MSN site, it is highly likely that this is completely fake. However.... if you can type 149 words a minute, and know how to code in php, we might want to talk to you...hehehe.... continue reading "Hand Picked SERPs from MSN"»
Posted on Jul 16, 2010
Why Your Tried-and-True Older Content is Losing You Traffic
Removing Dates in Google SERPsAround March of this year we saw decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years. Things continued to decrease and we decided to investigate the cause. It appears that Google's use of dates in the SERPs had a markedly negative impact on our clickthrough... continue reading "Why Your Tried-and-True Older Content is Losing You Traffic"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
The Importance of Microformats in Web 2.0
Using MicroformatsMicroformats are quickly becoming a THE way to share information between different applications. 2007 should be named the year of the microformats.As more and more people try to share similar data between extremely diverse applications, they are quickly realizing the importance of having standards for... continue reading "The Importance of Microformats in Web 2.0"»
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