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If You Only Understood Your Customer's Personality Style
Personality StylesUnderstanding customer personality styles (Analytical, Driver, Amiable, and Expressive) will quickly tell you just how and what to say to each customer.Although every customer is different, most can be grouped into one of four groups: Analytical, Driver, Amiable, and Expressive. Here are some basic characteristics... continue reading "If You Only Understood Your Customer's Personality Style"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion RatesTakeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
Do you use these 7 copywriting steps
Copywriting TipsWriting great articles (copywriting) can be done in these seven simple steps. Say something that gets attention. Tell them why they should be interested. Tell them why they should believe what you are saying is true. Prove it is true. Itemize and describe... continue reading "Do you use these 7 copywriting steps"»
Mixing Colors Into Your Website Design
Color and EmotionColor can evoke emotions and influence people in positive—or negative— ways. Designing a website consists of more than just copy and layout—color also needs to be a consideration. To help choose the correct colors, it is a good idea to come up with how you would like to describe your... continue reading "Mixing Colors Into Your Website Design"»
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