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The Web Design Success Blog

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Scannability - How People Read on the Web
Scannability
Increasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
Earning Customer Loyalty
Earning Customer Loyalty
Truly caring about your customers is the real key to earning customer loyalty. I recently read this blog on "The Easiest Way On Earth To Earn Fierce Customer Loyalty. And It's Free." I thought his list was pretty good for earning customer loyalty: following-up before they can calling to... continue reading "Earning Customer Loyalty"»
Correct Font Sizes for Arial and Verdana
Arial vs. Verdana
Your desired font size should determine if you should use Arial or Verdana on the web. I recently ran across an article by Dr. Ralph F. Wilson about the readability of different fonts in HTML documents . Serif fonts are commonly used today in many types of printed material including books, newspapers,... continue reading "Correct Font Sizes for Arial and Verdana"»
What is V7ndotcom Elursrebmem?
V7ndotcom Elursrebmem
SEOs battle it out for Google placement for the keyword "V7ndotcom Elursrebmem" in new SEO contest. Today the Wall Street Journal commented on a new Search Engine Optimization contest for the keywords v7ndotcom Elursrebmem. It seems that this contest has drawn interest from Matt Cutts (the... continue reading "What is V7ndotcom Elursrebmem?"»
Yahoo Mail Servers Rejecting Email
Yahoo Bouncing Email - 451 Error
If you use Yahoo! mail as your main email account, you might not be receiving all of your emails. What is Yahoo thinking??? Recently Yahoo has started "greylisting extremely deprioritizing" almost every email that goes through their mail server. Greylisting This is a way of attempting to block... continue reading "Yahoo Mail Servers Rejecting Email"»
The Secret to Communicating Your Business Effectively
Blind Spots
Avoid these common website mistakes that keeps your website from communicating effectively. Too many people have the "reading the label from inside the bottle" mentality when they think about their business. A great article by Todd Follansbee still holds true for all businesses online. Here are some... continue reading "The Secret to Communicating Your Business Effectively"»
Who Else Wants to Build Links and Rank High in Google
Link Baiting
Who Else Wants to Build Links and Rank Higher in Google Link Baiting has become common place to increase organic inbound links and rank higher in Google. There was a great article by Andy Hagan but he broke his site to pieces, so I had to do some digging to find it again. Here are some of the best from... continue reading "Who Else Wants to Build Links and Rank High in Google"»
Case Study - One page checkout process vs multi-page
One Page E-Commerce Checkout
Comparing the single (one page) checkout process to a multiple page process and conversion rates. There was an excellent study done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. The single page checkout process was the... continue reading "Case Study - One page checkout process vs multi-page"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and Conversions
Six ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion Rates
Takeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVT
Muiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
Use Navigation to Make Your Customers Comfortable
Simple Navigation Pointers
Good Navigation
If users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers"»
Planning and a Strong Foundation are vital to your website
Guide To Building Successful Websites
Planning and Developing
Building a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites"»
You Need a Better Strategy
A Better Strategy
You need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
Four Thou Shalt Nots of the Web
Thou Shalt Not
No Spam, No Scam, No Scum, No SplatterAnother great piece of advice found in "Web Word Wizardry" by Rachel McAlpine is her four No's which is even more important today than when it was written:No SpamNo ScamNo ScumNo SplatterNo Spam We all know what spam is; all that junk you find in your inbox... continue reading "Four Thou Shalt Nots of the Web"»
Business Week Article Shows SEO Increases Revenue
SEO Increases Revenues
Just another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
Top 10 Key Search Factors in 2007
Top 10 Key Search Factors
There is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
Is Your Logo too Big?
Is Your Logo a Waste of Space?
Logo Size in Website Layout
Your logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?"»
The Importance of Microformats in Web 2.0
Using Microformats
Microformats are quickly becoming a THE way to share information between different applications. 2007 should be named the year of the microformats.As more and more people try to share similar data between extremely diverse applications, they are quickly realizing the importance of having standards for... continue reading "The Importance of Microformats in Web 2.0"»
Client and Designer Roles in Web Design
Client and Designer Roles
Clients and web designers must understand their individual roles in making sure that a website will succeed. For a website to be effective, the business owner/representative and the web designer must work closely together to ensure that the business is presented in the best light possible on the web.... continue reading "Client and Designer Roles in Web Design"»


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