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Dynamic Pages vs. Static Pages
Dynamic Pages vs. Static PagesDynamic pages can pose problems for search engines compared to static pages. Following these tips will help avoid the problems that dynamic pages can create with search engines like Google, Yahoo, and MSN. Now, while search engines do not care if your webpage ends in .htm, .html, .asp, .php, etc.,... continue reading "Dynamic Pages vs. Static Pages"»
Do You Know These Tips to Quickly Improve Landing Page Conversion Rates
Landing Page ConversionsIncrease landing page conversions with these simple tips. Increasing conversions is a big topic lately. Here are some more great ideas from ioninteractive for increasing conversions on your landing pages for this year. Keep your Organic and PPC landing pages separate. Targeted traffic from PPC have... continue reading "Do You Know These Tips to Quickly Improve Landing Page Conversion Rates"»
Differences Between Natural Doorways and Bad Doorways
Doorway PagesDifferences between "natural doorway" pages and doorway pages that will get you banned from the search engines.Many people do not understand that you can have "multiple doorways" into your website. Not everyone is going to "come in" through the "front" homepage.... continue reading "Differences Between Natural Doorways and Bad Doorways"»
Is your search engine placement like a billboard in the woods?
Placing in the First Three PagesMost search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will... continue reading "Is your search engine placement like a billboard in the woods?"»
Simple Steps to Increase Landing Page ROI
Landing Page ConversionsEasy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... continue reading "Simple Steps to Increase Landing Page ROI"»
Is Google Having a Machine Crisis? Get Real.
Machine Crisis - Servers FullIs Google having a server crisis. No way! Many people have been commenting on an article written by the New York Times where Eric Schmidt said, "Those machines are full. We have a huge machine crisis." Unfortunately, many of the blogs written about it are reading too much into a single, out-of-context... continue reading "Is Google Having a Machine Crisis? Get Real."»
Allinanchor, Allintitle, Allintext and other Google Keywords
Google KeywordsGoogle Keywords like: Allinanchor Allintitle Allintext Site Link can give you a greater understanding of how to get better placement in Google. Each of these keywords can help you understand better where you can focus your efforts to increase your ranking in Google. Here is a breakdown... continue reading "Allinanchor, Allintitle, Allintext and other Google Keywords"»
The Power of the Title Tag in Rankings
Great Title TagsGive every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
Internet Security Programs Flawed?
Internet SecurityHave Internet security programs gone too far? I want to know if other people think that this is as insanely stupid as I think it is. I had to help a client today that couldn't access https (ssl encrypted) sites. It just kept giving him a "This page cannot be displayed" error. We ran through... continue reading "Internet Security Programs Flawed?"»
Google Changes its Link Ranking in Big Daddy
Reciprocal Links Lose ValueThe recent Big Daddy update at Google has changed the way Google ranks reciprocal links. Well Matt Cutts just opened a lot of webmasters' eyes about why their pages were disappearing from the Google index (and it appears that we were right on in our thinking). However, Matt did go on to... continue reading "Google Changes its Link Ranking in Big Daddy"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
Blogs a New Way of Doing the Same Old Thing
Blogs - Information SuperhighwayBlogs or web logs are great, cost efficient ways of providing up-to-date information for clients and search engines.Lately it seems that Blogs have become the craze of the Internet. Everyone has one: dentists, artists, CEOs, poor starving college students, everyone. Blogs are a wonderful way to quickly... continue reading "Blogs a New Way of Doing the Same Old Thing"»
Fix Your Dell 3100cn Streaking Issue
Dell 3100cn StreaksWell after owning my Dell 3100cn for a very very very long time, I've finally found out how to get rid of streaks that were running down the middle of the page on color prints. Well today, I found an answer that immediately fixed the problem within about 2 minutes. I found a great article that shows... continue reading "Fix Your Dell 3100cn Streaking Issue"»
What exactly is a bot like Googlebot
Googlebot and other SpidersGooglebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines. For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest)... continue reading "What exactly is a bot like Googlebot"»
Google Sitemaps
Google Sitemap StatisticsGoogle Sitemaps are getting better at showing you a compiled snapshot of how Google views your web pages. Ever really wondered how Google views your pages? Well if you haven't used Google Sitemaps yet, you might just consider it. You don't even have to create a sitemap for your site to benefit from... continue reading "Google Sitemaps"»
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
PageRank Update - PageRank (PR) 2005 is alive and thriving
PageRank UpdateNOTICE: PageRank Update has begun as of April 23, 2005. Please visit our blog on this update. For many of the diligent PageRank (PR) followers out there who have been pulling their hair out trying to figure out when Google is going to update their toolbar, you need not worry because you can know... continue reading "PageRank Update - PageRank (PR) 2005 is alive and thriving"»
Scannability - How People Read on the Web
ScannabilityIncreasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion RatesTakeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Why are Website Statistics so Important?
Why Track Website VisitorsTracking is the single most important thing you will do with your website. Do you have a tracking plan that allows you to know... How many people visited your site What keywords they used to get there How often they come back What pages are looked at Which pages aren't looked at Which page... continue reading "Why are Website Statistics so Important?"»
Simple Navigation Pointers
Good NavigationIf users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers"»
PageRank Update Leaves People Puzzled
BigDaddy PageRank UpdateA new toolbar PageRank update has gone into effect after the BigDaddy shake up and it has left many SEOs a bit puzzled. When Google decides to shake things up, it SHAKES things up.Matt Cutts said the following about the BigDaddy Update and the recent PageRank update:Q: “Now that Bigdaddy is... continue reading "PageRank Update Leaves People Puzzled"»
Better Links for Better Ranking
Linking and Search EnginesThe type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web... continue reading "Better Links for Better Ranking"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Questions to Ask Your Web Developer
Interviewing Web DesignersQuestions to ask before hiring a web developer. SEOmoz recently posted some questions that they would ask when interviewing web developers. Figured I'd have a go at the questions and let you know where I stand: What Industry sites and blogs do you read regularly? I consistently read Matt Cutts,... continue reading "Questions to Ask Your Web Developer"»
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