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White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
Who Else Wants to Build Links and Rank High in Google
Link BaitingWho Else Wants to Build Links and Rank Higher in Google Link Baiting has become common place to increase organic inbound links and rank higher in Google. There was a great article by Andy Hagan but he broke his site to pieces, so I had to do some digging to find it again. Here are some of the best from... continue reading "Who Else Wants to Build Links and Rank High in Google"»
Differences Between Natural Doorways and Bad Doorways
Doorway PagesDifferences between "natural doorway" pages and doorway pages that will get you banned from the search engines.Many people do not understand that you can have "multiple doorways" into your website. Not everyone is going to "come in" through the "front" homepage.... continue reading "Differences Between Natural Doorways and Bad Doorways"»
Search Engine Usage for 2010
2010 Search Engine StatisticsSearch engine usage and statistics for July 2010. The Nielsen Company reported their findings for July 2010. Here are their top results. Search Engine Percentage Google 64.2% Yahoo 14.3% Bing 13.6% AOL 1.9% Google has dropped almost another full percentage point... continue reading "Search Engine Usage for 2010"»
Google's Big Daddy
BigDaddy UpdateAlthough the "Big Daddy" update has happened at Google, many data centers are still in flux. Matt Cutts, Google employee and avid blogger, recently commented that the Big Daddy Update was fully deployed: Q: “Is Bigdaddy fully deployed?” A: Yes, I believe every data center... continue reading "Google's Big Daddy"»
WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
More on First Page Results on Google
First Page ResultsDo you know how to get first page results on Google? Apparently we do. Interestingly, after posting my article on the importance of getting listed on the first page of search engines like Google, Yahoo, and MSN and brand benefits associated with that first page ranking, I started noticing hits... continue reading "More on First Page Results on Google"»
Accept Credit Cards Online
FreeAuthNet - Free Authorize.Net AccountHow to accept credit cards online without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal. First off you need to know that I get hundreds of calls a year trying to convince me to switch credit card processors (or switch merchant gateways)... continue reading "Accept Credit Cards Online"»
Search Engine Statistics
Search Engine StatisticsSearch Engine Usage Statistics for February 2006 Nielson/Net Ratings has released new search engine statistics for Feb 2006. Each of the search engines is maintaining their market share with less than 1% change in the main search engines. Overall, there were 5.3 billion searches performed in February... continue reading "Search Engine Statistics"»
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