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Refine Results in Google
Refine Results with OrionGoogle is testing a new way to refine results in their search engine results. People have reported seeing a new "refine results" option for Google searches. This new option appears to break down results into predefined categories and is using the Google "operator" of more:. Once... continue reading "Refine Results in Google"»
Are you in the 'Golden Triangle'
The Golden Triangle - Rank in the Top 3A recent eye tracking study shows that there is a "golden triangle" where 100% of searchers look when using search engines.After all the buzz about the importance and benefits of being on the first page of search results, we have even more evidence that being in the top three is even more important.... continue reading "Are you in the 'Golden Triangle'"»
Preorder The Tales of Beedle the Bard
Tales of Beedle the Bard Collector's Edition(Warning this is way off topic).The Tales of Beedle the Bard is now available for pre order from Amazon.Well, the elusive Tales of Beedle the Bard (not Beetle the Bard as many pronounce it) are now available for preorder. Originally the book had only 7 copies made. One that was auctioned off and ultimately... continue reading "Preorder The Tales of Beedle the Bard"»
Clarify Your Unique Value Proposition
Unique Value PropositionClarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you... continue reading "Clarify Your Unique Value Proposition"»
Google's Big Daddy
BigDaddy UpdateAlthough the "Big Daddy" update has happened at Google, many data centers are still in flux. Matt Cutts, Google employee and avid blogger, recently commented that the Big Daddy Update was fully deployed: Q: “Is Bigdaddy fully deployed?” A: Yes, I believe every data center... continue reading "Google's Big Daddy"»
WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
More on First Page Results on Google
First Page ResultsDo you know how to get first page results on Google? Apparently we do. Interestingly, after posting my article on the importance of getting listed on the first page of search engines like Google, Yahoo, and MSN and brand benefits associated with that first page ranking, I started noticing hits... continue reading "More on First Page Results on Google"»
People over 30 should be dead...?
IronyRan across this list and had to post it. Ever wonder when the pendulum is going to swing back the other way? Our baby cribs were covered with bright colored lead-based paint.We had no childproof lids on medicine bottles, doors or cabinets, and when we rode our bikes, we had no helmets. As children,... continue reading "People over 30 should be dead...?"»
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