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Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
Google Sitemaps
Google Sitemap StatisticsGoogle Sitemaps are getting better at showing you a compiled snapshot of how Google views your web pages. Ever really wondered how Google views your pages? Well if you haven't used Google Sitemaps yet, you might just consider it. You don't even have to create a sitemap for your site to benefit from... continue reading "Google Sitemaps"»
Guide To Building Successful Websites
Planning and DevelopingBuilding a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites"»
PageRank is Dead. Long Live mozRank
PageRank replaced by mozRankPageRank is dead. Really. It's not coming back. Thankfully we have mozRank. PageRank is not Rankings I want to make sure that you don't think that PageRank is how well your page ranks for a given keyword set. PageRank was Google's original idea of how to give weight or a numerical value to... continue reading "PageRank is Dead. Long Live mozRank"»
Basic Website Usability Tips
Website UsabilityHere is a good list of important basic design usability tips. I'm doing a massive cleanup of my bookmarks, and realized that tons of really good content just disappears off the web. So, I'm going to put the content where I know it won't disappear. Here are some great usability tips I grabbed from Jens... continue reading "Basic Website Usability Tips"»
January 2007 Gets a Double Dose of PageRank
PageRank Update 2007PageRank updates for the second time in January 2007. Well, Google is at it again. After a PageRank update just over 2 weeks ago, PageRank has again changed. While there is debate as to whether this is a "new update" or just old PageRank still lingering around in the toolbar, one thing... continue reading "January 2007 Gets a Double Dose of PageRank"»
Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
AH Digital FX Studios Featured in River City Weekly
River City WeeklyRecently AH Digital FX Studios was featured in River City Weekly's article about businesses in Idaho that have succeeded on the web. (Full Article (535 K pdf) )Kevin Keefe remembers answering the phone in Idaho Falls late one night, and on the other end was a voice with a unique accent. “Hi,... continue reading "AH Digital FX Studios Featured in River City Weekly"»
Is your search engine placement like a billboard in the woods?
Placing in the First Three PagesMost search engine users will abandon or change their search if they do not find what they are looking for in the first three pages of results. Interesting statistics for people using search engines show that most people expect their results in the first three pages. 90% of search engine users will... continue reading "Is your search engine placement like a billboard in the woods?"»
Goals - What is the Real Purpose of Your Website
Website GoalsWriting specific goals is the only way to know if your website is being successful.One of the first things I ask new clients is "What are your expectations for your site?" Understanding what they feel is success will ensure that I address their specific needs and desires. If I fail to address... continue reading "Goals - What is the Real Purpose of Your Website"»
Jagger Update - Google's October 2005 PageRank Update
Jagger UpdateJagger Updates - Google's October 2005 PageRank/BackLink Updates will come in smaller pieces and quick frequent updates. The recent October 2005 PageRank update has changed from the normal 3 month PageRank updates we have been seeing. This update, codenamed "Jagger", will come out in... continue reading "Jagger Update - Google's October 2005 PageRank Update"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
More Free Stock Photography
Free Stock PhotographyMore Free Stock Photography I've found another place (besides stock exchange) where you can get some free stock photography (even though it normally isn't free). If you go to the weekly archive for istockphoto.com, you can find a free image download every week. Although it isn't as robust... continue reading "More Free Stock Photography"»
What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
One Click Wonders - Keep it Simple
One Click WondersSimplify, simplify, simplify. Seth Godin, the marketing guru who wrote "The Big Red Fez" and "The Purple Cow" argues that people on the web are like stupid monkeys wearing a big red fez. Make it simple or they will go somewhere else where it will be simpler. For example, have you ever been at... continue reading "One Click Wonders - Keep it Simple"»
2010 Website Browser Statistics
Browser Stats 2010Browser statistics for 2010 show that IE loses 6% of its market share. Firefox stays constant with a slight increase at 24.87%. Chrome increases 3% and Safari increase 2.75%. Internet Explorer (IE) users have been shifting toward the newer versions of IE 8. We have seen a decrease of 8% in IE 6 users... continue reading "2010 Website Browser Statistics"»
Adobe Acquires Macromedia for $3.4 Billion
Adobe Aquires MacromediaAny and all graphic designers, web designers, or anyone who has Adobe or Macromedia software installed on their computer will be interested to know that Adobe Systems, Inc. has set the wheels in motion to acquire Macromedia Inc. in an all-stock transaction valued at $3.4 billion. Adobe's... continue reading "Adobe Acquires Macromedia for $3.4 Billion"»
Have Gas Prices Hit Their Peak?
Gas PricesBoy do I have to eat my words. After watching the news and seeing that the price of crude oil had fallen, I told my wife that gas prices would be falling. Well, boy was I wrong. I couldn't believe that prices were moving up again. The Energy Information Administration reported that the nationwide... continue reading "Have Gas Prices Hit Their Peak?"»
Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
Why Your Tried-and-True Older Content is Losing You Traffic
Removing Dates in Google SERPsAround March of this year we saw decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years. Things continued to decrease and we decided to investigate the cause. It appears that Google's use of dates in the SERPs had a markedly negative impact on our clickthrough... continue reading "Why Your Tried-and-True Older Content is Losing You Traffic"»
Forget Political Correctness
Forget Political CorrectnessMuch of the meaning in a message can be missed because we try to be too politically correct. When I was in college, I had a business communications teacher that believed that a sentence was only good if it only had those words that were integral to the meaning of the sentence. All other words should... continue reading "Forget Political Correctness"»
Allinanchor, Allintitle, Allintext and other Google Keywords
Google KeywordsGoogle Keywords like: Allinanchor Allintitle Allintext Site Link can give you a greater understanding of how to get better placement in Google. Each of these keywords can help you understand better where you can focus your efforts to increase your ranking in Google. Here is a breakdown... continue reading "Allinanchor, Allintitle, Allintext and other Google Keywords"»
Is Your Website Search Engine Friendly?
Search Engine Friendly WebsitesIf your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary... continue reading "Is Your Website Search Engine Friendly?"»
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