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Pro Tip #10

Type, authority, quality, and quantity of links that link to your site is critical to great search engine placement.

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Increase Revenue By Increasing Conversion Rates
The Easy Way to Increase Website Revenue
Increase Conversion - Increase Revenue
Increase your website conversion rate first, and then focus on increasing traffic. Three primary ways to increase website revenue are mentioned in Call to Action: Increasing your conversion rate Increasing your merchandising Increasing traffic to your website The book mainly focuses on conversion,... continue reading "The Easy Way to Increase Website Revenue"»
Now You Can Have Lower Shopping Cart Abandon Rates
Increase E-Commerce Sales
Avoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales. Did you know that on average 52.1% of people abandon shopping their online shopping carts? Primary reasons for abandonment include high shipping charges, high cost of items, price comparison with other... continue reading "Now You Can Have Lower Shopping Cart Abandon Rates"»
How can I Increase my PageRank
Increase PageRank
Here's a freebie for improved search engine optimization and increased PageRank. I was recently received the following question on one of my articles: I am a Coldwell Banker agent in [city] [state]. My Web site is [website] How can I get better PageRank? - D. Heck (city,state, and website have... continue reading "How can I Increase my PageRank"»
Clarify Your Unique Value Proposition
Unique Value Proposition
Clarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you... continue reading "Clarify Your Unique Value Proposition"»
Simple Ways to Increase Web Site Conversions
Increasing Conversions
Three simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
Opening and Closing the Sale
Ask Questions, Listen, Be Persistent
Asking questions, listening, and being persistent can help you open and close more sales.Recently, my monitor blew up. Sparks, terrible smell, and then POOF. Darkness. I hurried and set up my "back up monitor", a dinky little monitor I have setting around for testing broken computers. It became... continue reading "Opening and Closing the Sale"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion Rates
Search engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Simple Steps to Increase Landing Page ROI
Landing Page Conversions
Easy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... continue reading "Simple Steps to Increase Landing Page ROI"»
Business Week Article Shows SEO Increases Revenue
SEO Increases Revenues
Just another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
Defining Points of Action
Points of Action
Understanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at... continue reading "Defining Points of Action"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion Rates
Takeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Integrated Marketing
Integrated Marketing
Integrated marketing is essential to getting a better return on investment (ROI). By integrating all marketing materials you can increase profits at very little expense. What is Integrated Marketing Integrated marketing is more than just having a consistent look and feel to all of your marketing... continue reading "Integrated Marketing"»
Website Credibility in 10 Easy Steps
Web Site Credibility
Credibility is difficult to build and extremely easy to lose. These 10 steps will help you maintain your credibility. Stanford released the following 10 points for increasing credibility after a 3-year, 4,500 person study .Make it easy to verify the accuracy of the information on your site. - The web... continue reading "Website Credibility in 10 Easy Steps"»
How to Determine if Your Website is Successful
Successful Website Metrics
Making sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
2010 Website Browser Statistics
Browser Stats 2010
Browser statistics for 2010 show that IE loses 6% of its market share. Firefox stays constant with a slight increase at 24.87%. Chrome increases 3% and Safari increase 2.75%. Internet Explorer (IE) users have been shifting toward the newer versions of IE 8. We have seen a decrease of 8% in IE 6 users... continue reading "2010 Website Browser Statistics"»
Test Those Things That You Have Control Over
The Secret Behind Testing and Measuring on Your Website
Making and Testing Changes
Small changes can have a huge impact on usability and profits of your website. What can you do to know which little things are important? Testing, testing, and more testing. Many things can have an impact on the visitors to your website. Is the background color of your website affecting how long your... continue reading "The Secret Behind Testing and Measuring on Your Website"»
Websites should not look like Ads
Don't Make Your Website Look Like An Ad
Write Better Web Copy
If your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad"»
Do You Know These Tips to Quickly Improve Landing Page Conversion Rates
Landing Page Conversions
Increase landing page conversions with these simple tips. Increasing conversions is a big topic lately. Here are some more great ideas from ioninteractive for increasing conversions on your landing pages for this year. Keep your Organic and PPC landing pages separate. Targeted traffic from PPC have... continue reading "Do You Know These Tips to Quickly Improve Landing Page Conversion Rates"»
Do you use these 7 copywriting steps
Copywriting Tips
Writing great articles (copywriting) can be done in these seven simple steps. Say something that gets attention. Tell them why they should be interested. Tell them why they should believe what you are saying is true. Prove it is true. Itemize and describe... continue reading "Do you use these 7 copywriting steps"»
Google Sitemaps
Google Sitemap Statistics
Google Sitemaps are getting better at showing you a compiled snapshot of how Google views your web pages. Ever really wondered how Google views your pages? Well if you haven't used Google Sitemaps yet, you might just consider it. You don't even have to create a sitemap for your site to benefit from... continue reading "Google Sitemaps"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and Conversions
Six ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
Back to the Dark Ages of PageRank
White Hats Suffer in Recent Backlink Update
The June 2006 PageRank and Backlink update has left some white hat SEOs puzzled. Well another PageRank update has come and gone and unfortunately it took many links with it. We aren't sure yet (and Matt has yet to comment) as to the reason for this drop in the amount of pages displayed after using... continue reading "Back to the Dark Ages of PageRank"»
WIIFM - What's in it for me?
What's in it for ME and YOU
WIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
You Need a Better Strategy
A Better Strategy
You need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
You are Nothing without High-Quality Content
High Quality Content
Your webpages need high-quality content.  Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»


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