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Discover the Importance of Home Page Text
Relevant Words on the Home PageYour customers are looking for specific and relevant keywords on every page including your homepage. There are many different features about your customers that can affect what they are looking for on a website and how they act. In order to increase conversions from your website, it is important to... continue reading "Discover the Importance of Home Page Text"»
Who Else Wants to Build Links and Rank High in Google
Link BaitingWho Else Wants to Build Links and Rank Higher in Google Link Baiting has become common place to increase organic inbound links and rank higher in Google. There was a great article by Andy Hagan but he broke his site to pieces, so I had to do some digging to find it again. Here are some of the best from... continue reading "Who Else Wants to Build Links and Rank High in Google"»
Case Study - One page checkout process vs multi-page
One Page E-Commerce CheckoutComparing the single (one page) checkout process to a multiple page process and conversion rates. There was an excellent study done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. The single page checkout process was the... continue reading "Case Study - One page checkout process vs multi-page"»
Why Your Tried-and-True Older Content is Losing You Traffic
Removing Dates in Google SERPsAround March of this year we saw decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years. Things continued to decrease and we decided to investigate the cause. It appears that Google's use of dates in the SERPs had a markedly negative impact on our clickthrough... continue reading "Why Your Tried-and-True Older Content is Losing You Traffic"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
Is Your Logo a Waste of Space?
Logo Size in Website LayoutYour logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?"»
Search Engine Usage for 2008
Search Engine Statistics 2008Nielson/Net Ratings has released new search engine statistics for May 2008. Google has increased its market share over the Nov 2007 search engine results we posted last year. Google pulled ahead a little farther from 57.7 to 59.3 for a 1.6% increase in market share. Google captured just over 4.7 billion... continue reading "Search Engine Usage for 2008"»
Subscribing to RSS Feeds is Even Easier Now
Subscribing to RSS FeedsWhy RSS Feeds are going to become even more important.I've been a big believer in RSS feeds ever since I first heard about them. Now that IE 7 has been officially released and implemented some pretty nice RSS feed features , we should see RSS feeds become much more common place among "normal... continue reading "Subscribing to RSS Feeds is Even Easier Now"»
Four Thou Shalt Nots of the Web
Thou Shalt NotNo Spam, No Scam, No Scum, No SplatterAnother great piece of advice found in "Web Word Wizardry" by Rachel McAlpine is her four No's which is even more important today than when it was written:No SpamNo ScamNo ScumNo SplatterNo Spam We all know what spam is; all that junk you find in your inbox... continue reading "Four Thou Shalt Nots of the Web"»
Review of Call to Action
Improving Online Marketing ResultsWhile full of good online marketing information, Call to Action is a not a book to sit down and read in an hour or two. Well after almost an entire year, I have finally finished "Call to Action" - Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg.Although packed full... continue reading "Review of Call to Action"»
Top 10 Key Search Factors in 2007
Top 10 Key Search FactorsThere is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
The Importance of Microformats in Web 2.0
Using MicroformatsMicroformats are quickly becoming a THE way to share information between different applications. 2007 should be named the year of the microformats.As more and more people try to share similar data between extremely diverse applications, they are quickly realizing the importance of having standards for... continue reading "The Importance of Microformats in Web 2.0"»
Search Engine Usage for 2007
Search Engine StatisticsNielson/Net Ratings has released new search engine statistics for Nov 2007. Google has really increased market share over the Feb 2006 search engine results we posted last year. Google jumped from 48.5 to 57.7 for a 9.2% increase in market share. Google captured just over 4.2 billion searches in Nov... continue reading "Search Engine Usage for 2007"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
First Page Search Engine Results
Be First Page in the Search EnginesBeing on the first page of the search engine results, like Google, Yahoo, and MSN, not only will improve your ROI but will increase your brand image. According to a new study more than half of search engine users will click on the very first page of results. 62% of search engine users click on a result... continue reading "First Page Search Engine Results"»
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