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Do you use these 7 copywriting steps
Copywriting TipsWriting great articles (copywriting) can be done in these seven simple steps. Say something that gets attention. Tell them why they should be interested. Tell them why they should believe what you are saying is true. Prove it is true. Itemize and describe... continue reading "Do you use these 7 copywriting steps"»
Defining Points of Action
Points of ActionUnderstanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at... continue reading "Defining Points of Action"»
What exactly is a bot like Googlebot
Googlebot and other SpidersGooglebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines. For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest)... continue reading "What exactly is a bot like Googlebot"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Integrated Marketing
Integrated MarketingIntegrated marketing is essential to getting a better return on investment (ROI). By integrating all marketing materials you can increase profits at very little expense. What is Integrated Marketing Integrated marketing is more than just having a consistent look and feel to all of your marketing... continue reading "Integrated Marketing"»
Search Engine Usage for 2010
2010 Search Engine StatisticsSearch engine usage and statistics for July 2010. The Nielsen Company reported their findings for July 2010. Here are their top results. Search Engine Percentage Google 64.2% Yahoo 14.3% Bing 13.6% AOL 1.9% Google has dropped almost another full percentage point... continue reading "Search Engine Usage for 2010"»
Free SEO Report - Review
Free SEO ReportA quick review of Shoemoney's "Free SEO Report". I've been a big Shoemoney follower for a long time, but when I read about his latest adventure I was suprised because I had already used the service - Free SEO Report, without knowing that he was behind it. Here is a quick review: The report contains... continue reading "Free SEO Report - Review"»
You Need a Better Strategy
A Better StrategyYou need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
The Secret Behind Testing and Measuring on Your Website
Making and Testing ChangesSmall changes can have a huge impact on usability and profits of your website. What can you do to know which little things are important? Testing, testing, and more testing. Many things can have an impact on the visitors to your website. Is the background color of your website affecting how long your... continue reading "The Secret Behind Testing and Measuring on Your Website"»
2011 Website Browser Statistics
Browser Stats 2011Firefox loses ground while Chrome and mobile gain percentage points. IE remains constant. Browser statistics for the beginning of 2011 show that IE has remained at a consistent 61% market share. Firefox fell the most in 2011 losing 5.86% over 2010. Chrome surges again with a 2.65% increase over 2010.... continue reading "2011 Website Browser Statistics"»
Allinanchor, Allintitle, Allintext and other Google Keywords
Google KeywordsGoogle Keywords like: Allinanchor Allintitle Allintext Site Link can give you a greater understanding of how to get better placement in Google. Each of these keywords can help you understand better where you can focus your efforts to increase your ranking in Google. Here is a breakdown... continue reading "Allinanchor, Allintitle, Allintext and other Google Keywords"»
Scannability - How People Read on the Web
ScannabilityIncreasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
Are reciprocal links losing their importance?
Reciprocal Links vs. Authoritative LinksOne-way, "authoritative" links, may become the new wave of linking and leave reciprocal links in the dust (or the grave). As long as there are people in the world that do search engine optimization (SEO), there will be change in the ways that search engines rank sites. This latest change... continue reading "Are reciprocal links losing their importance?"»
Blogs a New Way of Doing the Same Old Thing
Blogs - Information SuperhighwayBlogs or web logs are great, cost efficient ways of providing up-to-date information for clients and search engines.Lately it seems that Blogs have become the craze of the Internet. Everyone has one: dentists, artists, CEOs, poor starving college students, everyone. Blogs are a wonderful way to quickly... continue reading "Blogs a New Way of Doing the Same Old Thing"»
2010 SEO and Website Predictions
SEO and Website Predictions2010 will be the year of shorter, more concise, and quicker information. I read SEOmoz's 8 predictions for SEO in 2010 and figured I'd make my own (some of which I total agree with SEOmoz. Conversion Rate Optimization will take off. After reading Call to Action by the Eisenberg brothers I was convinced.... continue reading "2010 SEO and Website Predictions"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
Goals - What is the Real Purpose of Your Website
Website GoalsWriting specific goals is the only way to know if your website is being successful.One of the first things I ask new clients is "What are your expectations for your site?" Understanding what they feel is success will ensure that I address their specific needs and desires. If I fail to address... continue reading "Goals - What is the Real Purpose of Your Website"»
The Right Way to View Your Business
The Right Way to View Your BusinessWhy does someone visit your website, or more specifically, why is this customer visiting this page at this time? Every time you look at any of your marketing materials (print, web, etc.) I want you to take a moment to think about "why" this customer is taking time from their busy schedule to look... continue reading "The Right Way to View Your Business"»
SEO and Forget It
Google's Sandbox - SEOIn this "fast-food", "fast-paced", "broadband" era, many people don't realize that it takes time to get out of the sandbox before they can move up on the search engines. I don't know if it is just the fast-paced time that we live in, or if people have just forgotten that patience is a virtue,... continue reading "SEO and Forget It"»
What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
2005 Website Browser Statistics
2005 Website Browser Stats2005 Website Browser Stats Review I have gathered together some statistics from multiple sites that I oversee for 2005. These are total percentages for the entire year of 2005 for websites in multiple categories. For example, site 2 is an e-commerce site, site 6 is a tutorial site for Macromedia... continue reading "2005 Website Browser Statistics"»
Better Links for Better Ranking
Linking and Search EnginesThe type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web... continue reading "Better Links for Better Ranking"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
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