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Free Stock Photography
Free Stock PhotographyStock.XCHNG is a great place to get royalty free, free stock photography. There is finally a place where people from around the world can share their amazing stock photography for free, Stock.XCHNG. After searching through many websites that charge $400+ for a single image, I've come across a gem... continue reading "Free Stock Photography"»
Is Your Website Search Engine Friendly?
Search Engine Friendly WebsitesIf your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary... continue reading "Is Your Website Search Engine Friendly?"»
Real ID - New Driver's Licenses Required by Law
Real ID - Driver's LicensesWell are you ready for a new driver's license? A new law that is known as the Real ID Act of 2005 has just passed the U.S. Senate. This new law requires that states standardize their driver's licenses or identification cards and make them machine readable by May 2008. The law states: "Beginning... continue reading "Real ID - New Driver's Licenses Required by Law"»
Adobe Stock Photo Royalty-Free Image Service Discontinued
Adobe Stock Photo Service EndsAdobe is ending its Stock Photography Service.I received the following email from Adobe just the other day:As of April 1, 2008, the Adobe(R) Stock Photos royalty-free image service will be discontinued. We made this decision in order to focus our efforts in other areas, and we want to share this news... continue reading "Adobe Stock Photo Royalty-Free Image Service Discontinued"»
Search Engine Optimization (SEO) Basics
Search Engine Optimization (SEO) TipsBasic Search Engine Optimization (SEO) techniques that are so simple that anyone can do them. While there are numerous tricks and tips to get better search engine placement (let alone the tips specific to every individual search engine), here are some very basic search engine optimization tips... continue reading "Search Engine Optimization (SEO) Basics"»
What exactly is a bot like Googlebot
Googlebot and other SpidersGooglebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines. For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest)... continue reading "What exactly is a bot like Googlebot"»
Web Design vs. Graphic Design
Web Design vs. Graphic DesignThere are numerous graphic designers out there who really know their stuff when it comes to print design, brochure layout, and Pantone Matching System (pms). However, not all graphic designers are good web designers. Web design is a totally different medium where the "paper size" (the screen... continue reading "Web Design vs. Graphic Design"»
Compelling Pictures Can Make or Break Any Design
Compelling PicturesGreat pictures can add spice to any design and bad pictures can ruin even the best design. There is a great difference between taking pictures and capturing that perfect moment that will forever be cherished thanks to your foresight. All great images play on our emotions. Hopefully this blog will help... continue reading "Compelling Pictures Can Make or Break Any Design"»
Consistent Look and Feel - Branding and Positioning
Branding and PositioningWhen your customers think about your business, what comes to their minds? How have you branded and positioned your business? You've set your sites on a specific group, you know what they need and you've got it. Now all you need to do is let them know that you are the answer to their problems.... continue reading "Consistent Look and Feel - Branding and Positioning"»
Goals - What is the Real Purpose of Your Website
Website GoalsWriting specific goals is the only way to know if your website is being successful.One of the first things I ask new clients is "What are your expectations for your site?" Understanding what they feel is success will ensure that I address their specific needs and desires. If I fail to address... continue reading "Goals - What is the Real Purpose of Your Website"»
More Free Stock Photography
Free Stock PhotographyMore Free Stock Photography I've found another place (besides stock exchange) where you can get some free stock photography (even though it normally isn't free). If you go to the weekly archive for istockphoto.com, you can find a free image download every week. Although it isn't as robust... continue reading "More Free Stock Photography"»
WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
Simple Navigation Pointers
Good NavigationIf users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
Is Your Logo a Waste of Space?
Logo Size in Website LayoutYour logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?"»
Better Links for Better Ranking
Linking and Search EnginesThe type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web... continue reading "Better Links for Better Ranking"»
Blogs a New Way of Doing the Same Old Thing
Blogs - Information SuperhighwayBlogs or web logs are great, cost efficient ways of providing up-to-date information for clients and search engines.Lately it seems that Blogs have become the craze of the Internet. Everyone has one: dentists, artists, CEOs, poor starving college students, everyone. Blogs are a wonderful way to quickly... continue reading "Blogs a New Way of Doing the Same Old Thing"»
And this is freedom
And this is freedom.© Shayne Charlesworth. All Rights Reserverd.And this is freedom For all of those who wonder what the "war on terror" means to me. I have a friend who has fought/is fighting in Iraq and Afghanistan right now (He is the one in the... continue reading "And this is freedom"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion RatesTakeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Simple Ways to Increase Web Site Conversions
Increasing ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
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