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Black hat and White hat Search Engine Optimization
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat Tactics
At a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors:  TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
Top 10 Key Search Factors in 2007
Top 10 Key Search Factors
There is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»


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