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SERPs dying? Get Real.
SERPs Dead? Dying?Are the SERPs (Search Engine Results Page) dying? I recently read the article "Is the SERP going extinct" on Bruce Clay's Blog and it really made me think. As search engines like Google start using more and more "Personalized Search" options, are they going to start offering "personalized... continue reading "SERPs dying? Get Real."»
Search Engine Usage for 2007
Search Engine StatisticsNielson/Net Ratings has released new search engine statistics for Nov 2007. Google has really increased market share over the Feb 2006 search engine results we posted last year. Google jumped from 48.5 to 57.7 for a 9.2% increase in market share. Google captured just over 4.2 billion searches in Nov... continue reading "Search Engine Usage for 2007"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Four Steps to a Better Ranking in the Search Engines
Better RankingsFour basic things you can do now to improve your search engine rankings on Google, Yahoo, and Bing. The single question I am asked more often than any other is, "How can I rank better in the search engines." While there are thousands of different things that people can do to rank well, we have found... continue reading "Four Steps to a Better Ranking in the Search Engines"»
Search Engine Usage for 2009
Search Engine Statistics 2009Search engine usage is out for June 2009. The Nielsen Company reported search engine usage for June 2009. Here are their findings. Search Engine Percentage Google 66.1% Yahoo 16.2% Bing 8.8% AOL 3.0% Google is still the master of search and expanding its grasp... continue reading "Search Engine Usage for 2009"»
SEO World Championship SEO Contest Begins
GlobalWarming Awareness2007 ContestWell there is another SEO contest going on, so we'll see how much SPAM comments start accumulating on discussion boards and blogs all over the world. This contest is for the keywords "globalwarming awareness2007 ". Those that rank highest on the big three (Google, Yahoo, and MSN) will... continue reading "SEO World Championship SEO Contest Begins"»
If Content is King, Linking is Queen
Linking is Queen - Content is KingIf Content is King then surely Linking is Queen. And we all know who really rules the kingdom. I came across a great article that built on the well known saying that content is king by saying that "Content is King, but Linking is Queen." Content and Linking go hand in hand if the site is going... continue reading "If Content is King, Linking is Queen"»
Dynamic Pages vs. Static Pages
Dynamic Pages vs. Static PagesDynamic pages can pose problems for search engines compared to static pages. Following these tips will help avoid the problems that dynamic pages can create with search engines like Google, Yahoo, and MSN. Now, while search engines do not care if your webpage ends in .htm, .html, .asp, .php, etc.,... continue reading "Dynamic Pages vs. Static Pages"»
Hand Picked SERPs from MSN
MSN Handcrafted ResultsForget algorithms, get hand picked results from MSN. Please take this post with a grain of salt. While in reality found on the MSN site, it is highly likely that this is completely fake. However.... if you can type 149 words a minute, and know how to code in php, we might want to talk to you...hehehe.... continue reading "Hand Picked SERPs from MSN"»
2010 SEO and Website Predictions
SEO and Website Predictions2010 will be the year of shorter, more concise, and quicker information. I read SEOmoz's 8 predictions for SEO in 2010 and figured I'd make my own (some of which I total agree with SEOmoz. Conversion Rate Optimization will take off. After reading Call to Action by the Eisenberg brothers I was convinced.... continue reading "2010 SEO and Website Predictions"»
What exactly is a bot like Googlebot
Googlebot and other SpidersGooglebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines. For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest)... continue reading "What exactly is a bot like Googlebot"»
Is Your Website Search Engine Friendly?
Search Engine Friendly WebsitesIf your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary... continue reading "Is Your Website Search Engine Friendly?"»
Are reciprocal links losing their importance?
Reciprocal Links vs. Authoritative LinksOne-way, "authoritative" links, may become the new wave of linking and leave reciprocal links in the dust (or the grave). As long as there are people in the world that do search engine optimization (SEO), there will be change in the ways that search engines rank sites. This latest change... continue reading "Are reciprocal links losing their importance?"»
Long Tail of Search Statistics
Long Tail of SearchUnique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches). To help explain this topic in more detail we will use this sample data. Keyword Set Number of Times Keyword Set was... continue reading "Long Tail of Search Statistics"»
Shoemoney SEO Contest
ShoemoneyShoemoney has thrown down the gauntlet to other SEOs and challenged them to dethrone him for the keyword "shoemoney". While this is just another SEO contest, Jeremy Schoemaker at Shoemoney has openly admitted that outranking him for #1 for the keyword shoemoney will be next to impossible.... continue reading "Shoemoney SEO Contest"»
Better Links for Better Ranking
Linking and Search EnginesThe type, authority, quality, and quantity of links that link to your site is critical to great search engine placement. The Internet is based on links. Plain and simple. That is why we call it the world wide web. Pages interlinking between hundreds and thousands of other pages creating an enormous web... continue reading "Better Links for Better Ranking"»
First Page Search Engine Results
Be First Page in the Search EnginesBeing on the first page of the search engine results, like Google, Yahoo, and MSN, not only will improve your ROI but will increase your brand image. According to a new study more than half of search engine users will click on the very first page of results. 62% of search engine users click on a result... continue reading "First Page Search Engine Results"»
Is Good Coding Key to Great Placement in MSN
Good Coding for Ranking in MSNThe two "big dogs," Google and Yahoo, now have a new competitor. MSN came out with a new search engine in February 2005 that has added good coding as a part of their ranking algorithm. They no longer get their results from other search engines, but now they have spiders of their own. Just... continue reading "Is Good Coding Key to Great Placement in MSN"»
The Power of the Title Tag in Rankings
Great Title TagsGive every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
Search Engine Optimization (SEO) Basics
Search Engine Optimization (SEO) TipsBasic Search Engine Optimization (SEO) techniques that are so simple that anyone can do them. While there are numerous tricks and tips to get better search engine placement (let alone the tips specific to every individual search engine), here are some very basic search engine optimization tips... continue reading "Search Engine Optimization (SEO) Basics"»
Scannability - How People Read on the Web
ScannabilityIncreasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
Differences Between Natural Doorways and Bad Doorways
Doorway PagesDifferences between "natural doorway" pages and doorway pages that will get you banned from the search engines.Many people do not understand that you can have "multiple doorways" into your website. Not everyone is going to "come in" through the "front" homepage.... continue reading "Differences Between Natural Doorways and Bad Doorways"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
RSS Feed Consistency
RSS Feed Icon ConsistencyRSS feeds are becoming more consistent from browser to browser (Firefox and Internet Explorer) and should make RSS marketing in the future easier than ever before. Every internet marketer out there should be standing up and doing the happy dance. RSS has won another victory through Microsoft adopting... continue reading "RSS Feed Consistency"»
Posted on Aug 04, 2010
Don't Make These Mistakes in Your Search Engine Optimization
Search Engine Optimization (SEO) MistakesToo many companies fail in these incorrect assumptions about SEO when dealing with search engine optimization to get first page results. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which... continue reading "Don't Make These Mistakes in Your Search Engine Optimization"»
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