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Good Business Practices
Good Business PracticeAnother reason to love businesses that are looking out for you.I'd like to compare two different companies and how they do business. About two years ago, I had a client that was controlling their own domain name through Network Solutions. Unfortunately, she let her domain registration lapse. When she... continue reading "Good Business Practices"»
The Secret to Communicating Your Business Effectively
Blind SpotsAvoid these common website mistakes that keeps your website from communicating effectively. Too many people have the "reading the label from inside the bottle" mentality when they think about their business. A great article by Todd Follansbee still holds true for all businesses online. Here are some... continue reading "The Secret to Communicating Your Business Effectively"»
The Right Way to View Your Business
The Right Way to View Your BusinessWhy does someone visit your website, or more specifically, why is this customer visiting this page at this time? Every time you look at any of your marketing materials (print, web, etc.) I want you to take a moment to think about "why" this customer is taking time from their busy schedule to look... continue reading "The Right Way to View Your Business"»
AH Digital FX Studios Featured in River City Weekly
River City WeeklyRecently AH Digital FX Studios was featured in River City Weekly's article about businesses in Idaho that have succeeded on the web. (Full Article (535 K pdf) )Kevin Keefe remembers answering the phone in Idaho Falls late one night, and on the other end was a voice with a unique accent. “Hi,... continue reading "AH Digital FX Studios Featured in River City Weekly"»
Client and Designer Roles in Web Design
Client and Designer RolesClients and web designers must understand their individual roles in making sure that a website will succeed. For a website to be effective, the business owner/representative and the web designer must work closely together to ensure that the business is presented in the best light possible on the web.... continue reading "Client and Designer Roles in Web Design"»
AHFX.net Aquires Sevenate
AHFX.net Aquires Sevenate.comAH Digital FX Studios, INC acquires Sevenate.com. A week ago I saw a sign on a business that said, "We refuse to participate in a recession." I totally agree with that statement. As further proof of our hope for the future, AH Digital FX Studios, INC has just acquired Sevenate.com and all of their... continue reading "AHFX.net Aquires Sevenate"»
All Business Owners Should Know these 10 Things Before Building a Website
Before You Begin10 things all business owners should know before they have a website built.I loved the article "10 things businesses should know before building a website" over at 456 Berea Street . Here are their top 10 with my comments added:Understand what you want. Too many businesses really don't... continue reading "All Business Owners Should Know these 10 Things Before Building a Website"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
Clarify Your Unique Value Proposition
Unique Value PropositionClarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you... continue reading "Clarify Your Unique Value Proposition"»
Simple Navigation Pointers
Good NavigationIf users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
Has Customer Service Disappeared?
Customer ServiceAre you getting your money's worth or have you noticed that some businesses have lost their customer service? I hope that this is a rare occurrence but I find the following story very odd. Recently a friend of mine went to the dentist for a regular checkup and cleaning. Halfway through the cleaning... continue reading "Has Customer Service Disappeared?"»
Earning Customer Loyalty
Earning Customer LoyaltyTruly caring about your customers is the real key to earning customer loyalty. I recently read this blog on "The Easiest Way On Earth To Earn Fierce Customer Loyalty. And It's Free." I thought his list was pretty good for earning customer loyalty: following-up before they can calling to... continue reading "Earning Customer Loyalty"»
Website Credibility in 10 Easy Steps
Web Site CredibilityCredibility is difficult to build and extremely easy to lose. These 10 steps will help you maintain your credibility. Stanford released the following 10 points for increasing credibility after a 3-year, 4,500 person study .Make it easy to verify the accuracy of the information on your site. - The web... continue reading "Website Credibility in 10 Easy Steps"»
Does Your Web Developer Have These Essential Traits?
Web Developer TraitsHere are some essential traits that all web developers should have. I recently read an article at seomoz that discussed the traits that most good web developers have (although I've modified the order a bit to fit my tastes).Are as accurate as possible. As we mentioned before, good programmers... continue reading "Does Your Web Developer Have These Essential Traits?"»
Questions to Ask Your Web Developer
Interviewing Web DesignersQuestions to ask before hiring a web developer. SEOmoz recently posted some questions that they would ask when interviewing web developers. Figured I'd have a go at the questions and let you know where I stand: What Industry sites and blogs do you read regularly? I consistently read Matt Cutts,... continue reading "Questions to Ask Your Web Developer"»
Three Steps to a Great Website
Great Website in 3 StepsMatt Cutts' three step process to a great rankings in the search engines and success out of your website.I agree with Matt on his "3 step process" to getting better rankings in the search engines. There’s SEO and there’s QUALITY and there’s also finding the HOOK or angle... continue reading "Three Steps to a Great Website"»
Is Your Website Search Engine Friendly?
Search Engine Friendly WebsitesIf your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary... continue reading "Is Your Website Search Engine Friendly?"»
Compelling Pictures Can Make or Break Any Design
Compelling PicturesGreat pictures can add spice to any design and bad pictures can ruin even the best design. There is a great difference between taking pictures and capturing that perfect moment that will forever be cherished thanks to your foresight. All great images play on our emotions. Hopefully this blog will help... continue reading "Compelling Pictures Can Make or Break Any Design"»
WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
A Goal for Every Page
Individual Web Page GoalsGet specific. And stick to it. I know we have spoken a lot about strategy and goals lately, but I can't stress how important it is to have a focus for your website. While reading "Web Word Wizardry" by Rachel McAlpine, she made a very good point. In a broad sense, every commercial web site... continue reading "A Goal for Every Page"»
Problems with Too Many Designers
Too Many DesignersThe reason there are problems with having too many people involved in a web design. Recently there has been a bit of buzz about the problems associated with having too many people involved in a web design project. SEOmoz provided the following two graphs: Now this... continue reading "Problems with Too Many Designers"»
Basic Website Usability Tips
Website UsabilityHere is a good list of important basic design usability tips. I'm doing a massive cleanup of my bookmarks, and realized that tons of really good content just disappears off the web. So, I'm going to put the content where I know it won't disappear. Here are some great usability tips I grabbed from Jens... continue reading "Basic Website Usability Tips"»
The Easy Way to Increase Website Revenue
Increase Conversion - Increase RevenueIncrease your website conversion rate first, and then focus on increasing traffic. Three primary ways to increase website revenue are mentioned in Call to Action: Increasing your conversion rate Increasing your merchandising Increasing traffic to your website The book mainly focuses on conversion,... continue reading "The Easy Way to Increase Website Revenue"»
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