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Is Good Coding Key to Great Placement in MSN
Good Coding for Ranking in MSNThe two "big dogs," Google and Yahoo, now have a new competitor. MSN came out with a new search engine in February 2005 that has added good coding as a part of their ranking algorithm. They no longer get their results from other search engines, but now they have spiders of their own. Just... continue reading "Is Good Coding Key to Great Placement in MSN"»
Allinanchor, Allintitle, Allintext and other Google Keywords
Google KeywordsGoogle Keywords like: Allinanchor Allintitle Allintext Site Link can give you a greater understanding of how to get better placement in Google. Each of these keywords can help you understand better where you can focus your efforts to increase your ranking in Google. Here is a breakdown... continue reading "Allinanchor, Allintitle, Allintext and other Google Keywords"»
Most Useful Seach Engine Optimization Information
Search Engine Optimization InformationFor those of you in the web site design business, what document, guideline, book, whatever, did you find most useful for Search Engine Optimization (SEO)? Here is some quick advice: Always follow the Google webmaster guidelines Make sure you use a unique and descriptive title tag Make sure you... continue reading "Most Useful Seach Engine Optimization Information"»
Search Engine Usage for 2009
Search Engine Statistics 2009Search engine usage is out for June 2009. The Nielsen Company reported search engine usage for June 2009. Here are their findings. Search Engine Percentage Google 66.1% Yahoo 16.2% Bing 8.8% AOL 3.0% Google is still the master of search and expanding its grasp... continue reading "Search Engine Usage for 2009"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
What exactly is a bot like Googlebot
Googlebot and other SpidersGooglebot, Yahoo Slurp, and MSNbot and similar spiders, bots, and crawlers are the programs that harvest information for search engines. For anyone tracking statistics on their website, Googlebot, MSNbot, and Yahoo Slurp can be welcomed guests. These three search engine bots gather (harvest)... continue reading "What exactly is a bot like Googlebot"»
Subscribing to RSS Feeds is Even Easier Now
Subscribing to RSS FeedsWhy RSS Feeds are going to become even more important.I've been a big believer in RSS feeds ever since I first heard about them. Now that IE 7 has been officially released and implemented some pretty nice RSS feed features , we should see RSS feeds become much more common place among "normal... continue reading "Subscribing to RSS Feeds is Even Easier Now"»
Search Engine Optimization (SEO) Basics
Search Engine Optimization (SEO) TipsBasic Search Engine Optimization (SEO) techniques that are so simple that anyone can do them. While there are numerous tricks and tips to get better search engine placement (let alone the tips specific to every individual search engine), here are some very basic search engine optimization tips... continue reading "Search Engine Optimization (SEO) Basics"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
Is Your Logo a Waste of Space?
Logo Size in Website LayoutYour logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?"»
Placement in the DMOZ.org directory - Pure Power
DMOZ / Google DirectoryMany people may wonder why anyone would jump through all of the hoops to get listed in the DMOZ directory (dmoz.org). They would argue that nobody uses the dmoz directory to find businesses. Well, people might not use the dmoz directory like they use yahoo or google, (some people might not even... continue reading "Placement in the DMOZ.org directory - Pure Power"»
Guide To Building Successful Websites
Planning and DevelopingBuilding a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites"»
Why are Website Statistics so Important?
Why Track Website VisitorsTracking is the single most important thing you will do with your website. Do you have a tracking plan that allows you to know... How many people visited your site What keywords they used to get there How often they come back What pages are looked at Which pages aren't looked at Which page... continue reading "Why are Website Statistics so Important?"»
Are reciprocal links losing their importance?
Reciprocal Links vs. Authoritative LinksOne-way, "authoritative" links, may become the new wave of linking and leave reciprocal links in the dust (or the grave). As long as there are people in the world that do search engine optimization (SEO), there will be change in the ways that search engines rank sites. This latest change... continue reading "Are reciprocal links losing their importance?"»
Whitehat SEO versus Blackhat SEO
Whitehat vs Blackhat SEOThe showdown between whitehat SEO and blackhat SEO is heating up and search engines are backing the whitehats. Whitehat and blackhat SEO (Search Engine Optimization) are two different (and normally opposing) views of how to do search engine optimization. Whitehats are those website designers that... continue reading "Whitehat SEO versus Blackhat SEO"»
PageRank is Dead. Long Live mozRank
PageRank replaced by mozRankPageRank is dead. Really. It's not coming back. Thankfully we have mozRank. PageRank is not Rankings I want to make sure that you don't think that PageRank is how well your page ranks for a given keyword set. PageRank was Google's original idea of how to give weight or a numerical value to... continue reading "PageRank is Dead. Long Live mozRank"»
Don't Make Your Website Look Like An Ad
Write Better Web CopyIf your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad"»
SERPs dying? Get Real.
SERPs Dead? Dying?Are the SERPs (Search Engine Results Page) dying? I recently read the article "Is the SERP going extinct" on Bruce Clay's Blog and it really made me think. As search engines like Google start using more and more "Personalized Search" options, are they going to start offering "personalized... continue reading "SERPs dying? Get Real."»
Do You Have a Website Strategy?
Website StrategyA quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion RatesTakeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Custom URL or Vanity URL for Facebook Pages
Facebook Custom Address URLHow to add a custom "vanity url" to your facebook Pages page. Here is how Facebook describes Page usernames: “Usernames allow public entities to easily promote your presence on Facebook with a short URL. This username can be used in your marketing communications, company website and business... continue reading "Custom URL or Vanity URL for Facebook Pages"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
The Power of the Title Tag in Rankings
Great Title TagsGive every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
Google Sitemaps
Google Sitemap StatisticsGoogle Sitemaps are getting better at showing you a compiled snapshot of how Google views your web pages. Ever really wondered how Google views your pages? Well if you haven't used Google Sitemaps yet, you might just consider it. You don't even have to create a sitemap for your site to benefit from... continue reading "Google Sitemaps"»
Client and Designer Roles in Web Design
Client and Designer RolesClients and web designers must understand their individual roles in making sure that a website will succeed. For a website to be effective, the business owner/representative and the web designer must work closely together to ensure that the business is presented in the best light possible on the web.... continue reading "Client and Designer Roles in Web Design"»
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