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Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
Hand Picked SERPs from MSN
MSN Handcrafted ResultsForget algorithms, get hand picked results from MSN. Please take this post with a grain of salt. While in reality found on the MSN site, it is highly likely that this is completely fake. However.... if you can type 149 words a minute, and know how to code in php, we might want to talk to you...hehehe.... continue reading "Hand Picked SERPs from MSN"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
Unique Information Will Help You Get Better Rankings
Unique Content equals Better RankingsUnique content will help you rank better in the search engines. So you have a website and you want to rank well in the search engines. Well, you need to think about what you customers need and then define your unique value proposition. First if you don't understand your customers you will never do... continue reading "Unique Information Will Help You Get Better Rankings"»
Questions to Ask Your Web Developer
Interviewing Web DesignersQuestions to ask before hiring a web developer. SEOmoz recently posted some questions that they would ask when interviewing web developers. Figured I'd have a go at the questions and let you know where I stand: What Industry sites and blogs do you read regularly? I consistently read Matt Cutts,... continue reading "Questions to Ask Your Web Developer"»
Problems with Too Many Designers
Too Many DesignersThe reason there are problems with having too many people involved in a web design. Recently there has been a bit of buzz about the problems associated with having too many people involved in a web design project. SEOmoz provided the following two graphs: Now this... continue reading "Problems with Too Many Designers"»
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