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The Web Design Success Blog
Pro Tip #7
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How to Build Effective Websites 101
Effective Websites 101Many small companies are making a wise choice and investing in professionally designed websites that raise the company's level of professionalism, exposure, and sales. I have had people come to my saddle shop and they were surprised to see that we are just a a small shop because the website made us... continue reading "How to Build Effective Websites 101"»
Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
Achieving better web usability and quicker navigation
Website UsabilityEliminating questions allows you to achieve better web usability and quicker navigation making your site much more effective. Today you can do almost anything in a minute or less, more specifically when it comes to the web, it is important to create web sites so that they can be quickly navigated.... continue reading "Achieving better web usability and quicker navigation"»
The Secret Behind Testing and Measuring on Your Website
Making and Testing ChangesSmall changes can have a huge impact on usability and profits of your website. What can you do to know which little things are important? Testing, testing, and more testing. Many things can have an impact on the visitors to your website. Is the background color of your website affecting how long your... continue reading "The Secret Behind Testing and Measuring on Your Website"»
Solving Difficult Questions with Simple Answers
Common Sense ProgrammingThe ability to solve increasingly difficult problems through simple means is a trait that all web developers should cultivate. I absolutely love creative people, those that have an ability to think outside the box. Those who can take an extremely difficult problem and solve it with a very simple... continue reading "Solving Difficult Questions with Simple Answers"»
Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
The Right Way to View Your Business
The Right Way to View Your BusinessWhy does someone visit your website, or more specifically, why is this customer visiting this page at this time? Every time you look at any of your marketing materials (print, web, etc.) I want you to take a moment to think about "why" this customer is taking time from their busy schedule to look... continue reading "The Right Way to View Your Business"»
Online E-commerce done correctly
E-commerceOnline e-commerce done correctly. I was very impressed with Utrecht Art's confirmation page (and a few other nice things about the way they do their online shopping experience. Provide promo code on their site. (and had it prepopulate the promo code once you get to the checkout page) Best sellers... continue reading "Online E-commerce done correctly"»
Building a website is easy as P.I.E.
Website Design TipsThe three things that all compelling web sites do are entertain, inform, and provide contact information. If any one of these items is missing, the web site will not be effective. Ever consider why the World Wide Web is also known as "The Information Superhighway?" Information, information,... continue reading "Building a website is easy as P.I.E."»
Real ID - New Driver's Licenses Required by Law
Real ID - Driver's LicensesWell are you ready for a new driver's license? A new law that is known as the Real ID Act of 2005 has just passed the U.S. Senate. This new law requires that states standardize their driver's licenses or identification cards and make them machine readable by May 2008. The law states: "Beginning... continue reading "Real ID - New Driver's Licenses Required by Law"»
Do You Have a Website Strategy?
Website StrategyA quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
A Goal for Every Page
Individual Web Page GoalsGet specific. And stick to it. I know we have spoken a lot about strategy and goals lately, but I can't stress how important it is to have a focus for your website. While reading "Web Word Wizardry" by Rachel McAlpine, she made a very good point. In a broad sense, every commercial web site... continue reading "A Goal for Every Page"»
Client and Designer Roles in Web Design
Client and Designer RolesClients and web designers must understand their individual roles in making sure that a website will succeed. For a website to be effective, the business owner/representative and the web designer must work closely together to ensure that the business is presented in the best light possible on the web.... continue reading "Client and Designer Roles in Web Design"»
Should Sound be Used on a Website?
Using Music and Sound on WebsitesSound and action words make your message more memorable. As put by the Eisenberg brothers in Call to Action, "Sound is invasive, intrusive, and irresistible." People have the ability to remember hundreds of songs and voices because they come into the brain through sound. Sounds tend to be remembered... continue reading "Should Sound be Used on a Website?"»
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