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The Web Design Success Blog
Earning Customer Loyalty
Earning Customer LoyaltyTruly caring about your customers is the real key to earning customer loyalty. I recently read this blog on "The Easiest Way On Earth To Earn Fierce Customer Loyalty. And It's Free." I thought his list was pretty good for earning customer loyalty: following-up before they can calling to...
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Has Customer Service Disappeared?
Customer ServiceAre you getting your money's worth or have you noticed that some businesses have lost their customer service? I hope that this is a rare occurrence but I find the following story very odd. Recently a friend of mine went to the dentist for a regular checkup and cleaning. Halfway through the cleaning...
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What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree....
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Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked...
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The Right Way to View Your Business
The Right Way to View Your BusinessWhy does someone visit your website, or more specifically, why is this customer visiting this page at this time? Every time you look at any of your marketing materials (print, web, etc.) I want you to take a moment to think about "why" this customer is taking time from their busy schedule to look...
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If You Only Understood Your Customer's Personality Style
Personality StylesUnderstanding customer personality styles (Analytical, Driver, Amiable, and Expressive) will quickly tell you just how and what to say to each customer.Although every customer is different, most can be grouped into one of four groups: Analytical, Driver, Amiable, and Expressive. Here are some basic characteristics...
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Good Business Practices
Good Business PracticeAnother reason to love businesses that are looking out for you.I'd like to compare two different companies and how they do business. About two years ago, I had a client that was controlling their own domain name through Network Solutions. Unfortunately, she let her domain registration lapse. When she...
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Information and Persuasion Architecture
Information Architecture
Good information architecture helps customers find what they want and keeps them coming back. Your site's architecture is supposed to help visitors find what they are looking for. Categories and links should make sense to your customer so that they are able to find information on your website, whether...
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Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website...
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WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on...
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Should Sound be Used on a Website?
Using Music and Sound on Websites
Sound and action words make your message more memorable. As put by the Eisenberg brothers in Call to Action, "Sound is invasive, intrusive, and irresistible." People have the ability to remember hundreds of songs and voices because they come into the brain through sound. Sounds tend to be remembered...
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Clarify Your Unique Value Proposition
Unique Value PropositionClarifying your unique value proposition will help increase your sales. What is your website's unique value proposition? In short, your unique value proposition answers the question, "Why should I buy from you and not from your competitor."Now, if you don't understand your customers, you...
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You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on...
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Opening and Closing the Sale
Ask Questions, Listen, Be PersistentAsking questions, listening, and being persistent can help you open and close more sales.Recently, my monitor blew up. Sparks, terrible smell, and then POOF. Darkness. I hurried and set up my "back up monitor", a dinky little monitor I have setting around for testing broken computers. It became...
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Don't Make These Mistakes in Your Search Engine Optimization
Search Engine Optimization (SEO) MistakesToo many companies fail in these incorrect assumptions about SEO when dealing with search engine optimization to get first page results. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which...
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Three Steps to a Great Website
Great Website in 3 StepsMatt Cutts' three step process to a great rankings in the search engines and success out of your website.I agree with Matt on his "3 step process" to getting better rankings in the search engines. There’s SEO and there’s QUALITY and there’s also finding the HOOK or angle...
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Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search...
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Why are Website Statistics so Important?
Why Track Website VisitorsTracking is the single most important thing you will do with your website. Do you have a tracking plan that allows you to know... How many people visited your site What keywords they used to get there How often they come back What pages are looked at Which pages aren't looked at Which page...
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AH Digital FX Studios Featured in River City Weekly
River City WeeklyRecently AH Digital FX Studios was featured in River City Weekly's article about businesses in Idaho that have succeeded on the web. (Full Article (535 K pdf) )Kevin Keefe remembers answering the phone in Idaho Falls late one night, and on the other end was a voice with a unique accent. “Hi,...
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Simple Navigation Pointers
Good Navigation
If users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually...
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Consistent Look and Feel - Branding and Positioning
Branding and PositioningWhen your customers think about your business, what comes to their minds? How have you branded and positioned your business? You've set your sites on a specific group, you know what they need and you've got it. Now all you need to do is let them know that you are the answer to their problems....
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Are You Really Listening to Your Customers?
Listening to Your CustomersWhen you listen to your customers, are you merely listening to their words, or are you listening for what they really mean? In order to truly understand your customers, you must learn to not listen to what they say, but rather to listen to what they mean. For example, when...
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Judge Website Visual Appeal in 1/20th of a Second
Website Visual AppealThe visual appeal of your website is key because internet users can judge your site in 1/20th of a second. According to a test performed by Canadian researchers (I believe it was Carleton University in Ottawa) users were able to rank a site after seeing the site for only 1/20th of a second. In the...
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Never Miss a Chance to Sell
Sell, Sell, SellOne of the biggest mistakes that companies make is failing to recognize and act on opportunities to sell. Isn't selling one of the main goals of the organization? So why do people shy away from the opportunities that are placed before them all the time? Here are just a few places that are commonly...
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The 5-9 Rule - Building a Good Navigation Structure
The 5-9 RuleWebsite navigation should never be larger than 9 items. People can only remember 5-9 chunks of new information at a time. Do you know that it has been scientifically proven that the average human can remember 7 plus/minus 2 chunks of information? George A. Miller, who has a PhD in Psychology...
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