Search Results for Copy
The Web Design Success Blog
Pro Tip #6
Pair your Points of Action with appropriate statements that address your customer's concerns.
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Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... continue reading "Creating Web Copy That Brings In Customers"»
WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
Don't Make Your Website Look Like An Ad
Write Better Web CopyIf your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad"»
Firefox - The Browser of Kings and King of Browsers
Firefox is King of BrowsersThe newest contender in the browser war has taken another fatality. Me! I have been using Firefox off and on for the past few months since version 1.0 was released. Besides being standards compliant and having a 100% fully customizable look and feel, it is the extensions that really sold me. Before... continue reading "Firefox - The Browser of Kings and King of Browsers"»
Preorder The Tales of Beedle the Bard
Tales of Beedle the Bard Collector's Edition(Warning this is way off topic).The Tales of Beedle the Bard is now available for pre order from Amazon.Well, the elusive Tales of Beedle the Bard (not Beetle the Bard as many pronounce it) are now available for preorder. Originally the book had only 7 copies made. One that was auctioned off and ultimately... continue reading "Preorder The Tales of Beedle the Bard"»
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... continue reading "Four Step Formula to Be Successful at Multivariate Testing"»
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... continue reading "You are Nothing without High-Quality Content"»
Hand Picked SERPs from MSN
MSN Handcrafted ResultsForget algorithms, get hand picked results from MSN. Please take this post with a grain of salt. While in reality found on the MSN site, it is highly likely that this is completely fake. However.... if you can type 149 words a minute, and know how to code in php, we might want to talk to you...hehehe.... continue reading "Hand Picked SERPs from MSN"»
And this is freedom
And this is freedom.© Shayne Charlesworth. All Rights Reserverd.And this is freedom For all of those who wonder what the "war on terror" means to me. I have a friend who has fought/is fighting in Iraq and Afghanistan right now (He is the one in the... continue reading "And this is freedom"»
Mozilla Sunbird Project
Mozilla SunbirdAlthough not the official name yet, Mozilla's Sunbird project is beginning to take shape. At it's current release, Mozilla Sunbird 0.2, this nice, clean calendaring program is quite user friendly. Sunbird comes with basic task and event options. It also has the ability to add and display... continue reading "Mozilla Sunbird Project"»
Real ID - New Driver's Licenses Required by Law
Real ID - Driver's LicensesWell are you ready for a new driver's license? A new law that is known as the Real ID Act of 2005 has just passed the U.S. Senate. This new law requires that states standardize their driver's licenses or identification cards and make them machine readable by May 2008. The law states: "Beginning... continue reading "Real ID - New Driver's Licenses Required by Law"»
Do you use these 7 copywriting steps
Copywriting TipsWriting great articles (copywriting) can be done in these seven simple steps. Say something that gets attention. Tell them why they should be interested. Tell them why they should believe what you are saying is true. Prove it is true. Itemize and describe... continue reading "Do you use these 7 copywriting steps"»
Preorder Harry Potter and the Deathly Hallows
Order Harry Potter 7Warning: This post is very "off topic". The long awaited book 7 in the Harry Potter series, Harry Potter and the Deathly Hallows in now available to preorder from Amazon.We preordered book 6 from Amazon last time and we received it on the release day without having to stand in lines to get... continue reading "Preorder Harry Potter and the Deathly Hallows"»
What Every Website Owner Should Know about Headlines
Writing the Perfect HeadlineWriting great, compelling headlines is one of the most important skills of a copywriter.On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.While... continue reading "What Every Website Owner Should Know about Headlines"»
Simple Navigation Pointers
Good NavigationIf users don't understand your website's navigation, you are losing sales. Navigation is of huge importance to your website, so it shouldn't be just thrown onto the page. There are certain things users expect, and people are comfortable with things they are used to. For example, navigation is usually... continue reading "Simple Navigation Pointers"»
Mixing Colors Into Your Website Design
Color and EmotionColor can evoke emotions and influence people in positive—or negative— ways. Designing a website consists of more than just copy and layout—color also needs to be a consideration. To help choose the correct colors, it is a good idea to come up with how you would like to describe your... continue reading "Mixing Colors Into Your Website Design"»
Simple Steps to Increase Landing Page ROI
Landing Page ConversionsEasy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... continue reading "Simple Steps to Increase Landing Page ROI"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
Information and Persuasion Architecture
Information ArchitectureGood information architecture helps customers find what they want and keeps them coming back. Your site's architecture is supposed to help visitors find what they are looking for. Categories and links should make sense to your customer so that they are able to find information on your website, whether... continue reading "Information and Persuasion Architecture"»
Simple Ways to Increase Web Site Conversions
Increasing ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
Is Your Logo a Waste of Space?
Logo Size in Website LayoutYour logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?"»
Should Sound be Used on a Website?
Using Music and Sound on WebsitesSound and action words make your message more memorable. As put by the Eisenberg brothers in Call to Action, "Sound is invasive, intrusive, and irresistible." People have the ability to remember hundreds of songs and voices because they come into the brain through sound. Sounds tend to be remembered... continue reading "Should Sound be Used on a Website?"»
All Business Owners Should Know these 10 Things Before Building a Website
Before You Begin10 things all business owners should know before they have a website built.I loved the article "10 things businesses should know before building a website" over at 456 Berea Street . Here are their top 10 with my comments added:Understand what you want. Too many businesses really don't... continue reading "All Business Owners Should Know these 10 Things Before Building a Website"»
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