Search Results for Copy
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Poor visual presentation drives 24% of web users away.
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Date: July 09, 2009
Creating Web Copy That Brings In Customers
Online Writing AdviceThe content on your website should always help pull in your visitors, not push them away. So, you've optimized your website for search engines, but have you optimized it for visitors as well? When a user arrives at your website from a search engine, they have typed in specific words that they are hoping... read more »
Date: April 22, 2006
WIIFM - What's in it for me?
What's in it for ME and YOUWIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... read more »
Date: August 21, 2008
Don't Make Your Website Look Like An Ad
Write Better Web CopyIf your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... read more »
Date: April 07, 2005
Firefox - The Browser of Kings and King of Browsers
Firefox is King of BrowsersThe newest contender in the browser war has taken another fatality. Me! I have been using Firefox off and on for the past few months since version 1.0 was released. Besides being standards compliant and having a 100% fully customizable look and feel, it is the extensions that really sold me. Before... read more »
Date: July 31, 2008
Preorder The Tales of Beedle the Bard
Tales of Beedle the Bard Collector's Edition(Warning this is way off topic).The Tales of Beedle the Bard is now available for pre order from Amazon.Well, the elusive Tales of Beedle the Bard (not Beetle the Bard as many pronounce it) are now available for preorder. Originally the book had only 7 copies made. One that was auctioned off and ultimately... read more »
Date: February 16, 2010
Four Step Formula to Be Successful at Multivariate Testing
Multivariate Testing - MVTMuiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement multivariate testing. We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We've always believed in testing, testing, testing, and the iterative... read more »
Date: July 06, 2006
You are Nothing without High-Quality Content
High Quality ContentYour webpages need high-quality content. Remember the dread of writing that 20 page research paper in high school? Although you don't need 20 single spaced, typed pages to get a good grade (or ranking) on the web, you do need two things:High-quality ContentAn Understanding of How People Read on... read more »
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