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Increasing Conversion Rates through Search Engine Optimization
Customer Conversion RatesSearch engine optimization can directly increase your customer conversion rates. I've recently been reading "Call to Action" by Bryan and Jeffrey Eisenberg. So far they've really focused on increasing conversion rates without the need of increasing the number of "eyeballs" that view your site. I liked... continue reading "Increasing Conversion Rates through Search Engine Optimization"»
The Easy Way to Increase Website Revenue
Increase Conversion - Increase RevenueIncrease your website conversion rate first, and then focus on increasing traffic. Three primary ways to increase website revenue are mentioned in Call to Action: Increasing your conversion rate Increasing your merchandising Increasing traffic to your website The book mainly focuses on conversion,... continue reading "The Easy Way to Increase Website Revenue"»
Do You Know These Tips to Quickly Improve Landing Page Conversion Rates
Landing Page ConversionsIncrease landing page conversions with these simple tips. Increasing conversions is a big topic lately. Here are some more great ideas from ioninteractive for increasing conversions on your landing pages for this year. Keep your Organic and PPC landing pages separate. Targeted traffic from PPC have... continue reading "Do You Know These Tips to Quickly Improve Landing Page Conversion Rates"»
Simple Ways to Increase Web Site Conversions
Increasing ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
21 Things That Best Converting Websites Know That You Don't
Increase Conversion RatesTakeaways from Bryan Eisenberg's talk at SES London 2010. So what do the best converting websites have in common? Communicate unique value proposition – You have 7 seconds to persuade (or 8-10 seconds if you have really, really good content). Establish credibility on every landing page. Make... continue reading "21 Things That Best Converting Websites Know That You Don't"»
Now You Can Have Lower Shopping Cart Abandon Rates
Increase E-Commerce SalesAvoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales. Did you know that on average 52.1% of people abandon shopping their online shopping carts? Primary reasons for abandonment include high shipping charges, high cost of items, price comparison with other... continue reading "Now You Can Have Lower Shopping Cart Abandon Rates"»
Posted on May 19, 2010
Accept Credit Cards Online
FreeAuthNet - Free Authorize.Net AccountHow to accept credit cards online without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal. First off you need to know that I get hundreds of calls a year trying to convince me to switch credit card processors (or switch merchant gateways)... continue reading "Accept Credit Cards Online"»
Case Study - One page checkout process vs multi-page
One Page E-Commerce CheckoutComparing the single (one page) checkout process to a multiple page process and conversion rates. There was an excellent study done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. The single page checkout process was the... continue reading "Case Study - One page checkout process vs multi-page"»
Simple Steps to Increase Landing Page ROI
Landing Page ConversionsEasy and simple steps to increase landing page conversions and ROI. You've brought people to your site through great SEO or PPC, but now what. What can you do to help make sure that those people buy? Here are some simple ideas from EMC to increase landing page conversions. Include an image along... continue reading "Simple Steps to Increase Landing Page ROI"»
What really is Search Engine Optimization?
Customer OptimizationSearch Engine Optimization (SEO) is not merely validating HTML, keywords, alt tags, and descriptions. SEO is all about "Customer Optimization". Too many people do not understand what SEO (Search Engine Optimization) really is and what it is not. Even "Professionals" disagree.... continue reading "What really is Search Engine Optimization?"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
2010 SEO and Website Predictions
SEO and Website Predictions2010 will be the year of shorter, more concise, and quicker information. I read SEOmoz's 8 predictions for SEO in 2010 and figured I'd make my own (some of which I total agree with SEOmoz. Conversion Rate Optimization will take off. After reading Call to Action by the Eisenberg brothers I was convinced.... continue reading "2010 SEO and Website Predictions"»
Defining Points of Action
Points of ActionUnderstanding critical points of action will help increase your online sales and return on investment.The internet is a far different marketing medium than any other out there. Every site has hundreds of entry points, with customers at different points in the selling process. Some come just to look at... continue reading "Defining Points of Action"»
Discover the Importance of Home Page Text
Relevant Words on the Home PageYour customers are looking for specific and relevant keywords on every page including your homepage. There are many different features about your customers that can affect what they are looking for on a website and how they act. In order to increase conversions from your website, it is important to... continue reading "Discover the Importance of Home Page Text"»
The Secret Behind Testing and Measuring on Your Website
Making and Testing ChangesSmall changes can have a huge impact on usability and profits of your website. What can you do to know which little things are important? Testing, testing, and more testing. Many things can have an impact on the visitors to your website. Is the background color of your website affecting how long your... continue reading "The Secret Behind Testing and Measuring on Your Website"»
Posted on Jul 16, 2010
Why Your Tried-and-True Older Content is Losing You Traffic
Removing Dates in Google SERPsAround March of this year we saw decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years. Things continued to decrease and we decided to investigate the cause. It appears that Google's use of dates in the SERPs had a markedly negative impact on our clickthrough... continue reading "Why Your Tried-and-True Older Content is Losing You Traffic"»
Guide To Building Successful Websites
Planning and DevelopingBuilding a website requires careful planning and a strong foundation. There are many steps that you need to go through in order to get a website up and running. While many people may skip some steps or hurry through others, each step is an important part of the process as a whole. The first part of... continue reading "Guide To Building Successful Websites"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
Review of Call to Action
Improving Online Marketing ResultsWhile full of good online marketing information, Call to Action is a not a book to sit down and read in an hour or two. Well after almost an entire year, I have finally finished "Call to Action" - Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg.Although packed full... continue reading "Review of Call to Action"»
Posted on Jun 25, 2010
Online E-commerce done correctly
E-commerceOnline e-commerce done correctly. I was very impressed with Utrecht Art's confirmation page (and a few other nice things about the way they do their online shopping experience. Provide promo code on their site. (and had it prepopulate the promo code once you get to the checkout page) Best sellers... continue reading "Online E-commerce done correctly"»
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