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Mixing Colors Into Your Website Design
Color and EmotionColor can evoke emotions and influence people in positive—or negative— ways. Designing a website consists of more than just copy and layout—color also needs to be a consideration. To help choose the correct colors, it is a good idea to come up with how you would like to describe your... continue reading "Mixing Colors Into Your Website Design"»
Posted on May 19, 2010
Accept Credit Cards Online
FreeAuthNet - Free Authorize.Net AccountHow to accept credit cards online without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal. First off you need to know that I get hundreds of calls a year trying to convince me to switch credit card processors (or switch merchant gateways)... continue reading "Accept Credit Cards Online"»
Fix Your Dell 3100cn Streaking Issue
Dell 3100cn StreaksWell after owning my Dell 3100cn for a very very very long time, I've finally found out how to get rid of streaks that were running down the middle of the page on color prints. Well today, I found an answer that immediately fixed the problem within about 2 minutes. I found a great article that shows... continue reading "Fix Your Dell 3100cn Streaking Issue"»
The Importance of Microformats in Web 2.0
Using MicroformatsMicroformats are quickly becoming a THE way to share information between different applications. 2007 should be named the year of the microformats.As more and more people try to share similar data between extremely diverse applications, they are quickly realizing the importance of having standards for... continue reading "The Importance of Microformats in Web 2.0"»
How to Determine if Your Website is Successful
Successful Website MetricsMaking sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Posted on Jul 16, 2010
Why Your Tried-and-True Older Content is Losing You Traffic
Removing Dates in Google SERPsAround March of this year we saw decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years. Things continued to decrease and we decided to investigate the cause. It appears that Google's use of dates in the SERPs had a markedly negative impact on our clickthrough... continue reading "Why Your Tried-and-True Older Content is Losing You Traffic"»
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
Do You Know These Tips to Quickly Improve Landing Page Conversion Rates
Landing Page ConversionsIncrease landing page conversions with these simple tips. Increasing conversions is a big topic lately. Here are some more great ideas from ioninteractive for increasing conversions on your landing pages for this year. Keep your Organic and PPC landing pages separate. Targeted traffic from PPC have... continue reading "Do You Know These Tips to Quickly Improve Landing Page Conversion Rates"»
Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
Problems with Too Many Designers
Too Many DesignersThe reason there are problems with having too many people involved in a web design. Recently there has been a bit of buzz about the problems associated with having too many people involved in a web design project. SEOmoz provided the following two graphs: Now this... continue reading "Problems with Too Many Designers"»
Top 10 Key Search Factors in 2007
Top 10 Key Search FactorsThere is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
Questions to Ask Your Web Developer
Interviewing Web DesignersQuestions to ask before hiring a web developer. SEOmoz recently posted some questions that they would ask when interviewing web developers. Figured I'd have a go at the questions and let you know where I stand: What Industry sites and blogs do you read regularly? I consistently read Matt Cutts,... continue reading "Questions to Ask Your Web Developer"»
Back to the Dark Ages of PageRank
White Hats Suffer in Recent Backlink UpdateThe June 2006 PageRank and Backlink update has left some white hat SEOs puzzled. Well another PageRank update has come and gone and unfortunately it took many links with it. We aren't sure yet (and Matt has yet to comment) as to the reason for this drop in the amount of pages displayed after using... continue reading "Back to the Dark Ages of PageRank"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
All Business Owners Should Know these 10 Things Before Building a Website
Before You Begin10 things all business owners should know before they have a website built.I loved the article "10 things businesses should know before building a website" over at 456 Berea Street . Here are their top 10 with my comments added:Understand what you want. Too many businesses really don't... continue reading "All Business Owners Should Know these 10 Things Before Building a Website"»
Four Steps to a Better Ranking in the Search Engines
Better RankingsFour basic things you can do now to improve your search engine rankings on Google, Yahoo, and Bing. The single question I am asked more often than any other is, "How can I rank better in the search engines." While there are thousands of different things that people can do to rank well, we have found... continue reading "Four Steps to a Better Ranking in the Search Engines"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
The Power of the Title Tag in Rankings
Great Title TagsGive every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
January 2007 Gets a Double Dose of PageRank
PageRank Update 2007PageRank updates for the second time in January 2007. Well, Google is at it again. After a PageRank update just over 2 weeks ago, PageRank has again changed. While there is debate as to whether this is a "new update" or just old PageRank still lingering around in the toolbar, one thing... continue reading "January 2007 Gets a Double Dose of PageRank"»
IE 7 (Internet Explorer 7) has been released via Windows Update
Internet Explorer 7Microsoft Update has started installing the newest Internet Explorer 7. Well, over the weekend I was prompted to install Internet Explorer 7, so it looks like the mass update has begun.I've been using Internet Explorer 7 since the second beta came out on my development machines to make sure that... continue reading "IE 7 (Internet Explorer 7) has been released via Windows Update"»
Full Content or Partial RSS Content Feeds
Full RSS FeedsShould everyone switch to full content RSS feeds? I recently read an article on devlounge that gave some reasons for having full content feeds. The main points are as follows:Full feeds provide a convenience for those that read feeds. As with any "feature" of a website, you should focus on... continue reading "Full Content or Partial RSS Content Feeds"»
Accurate Backlink Counter for Google and Yahoo
Counting BacklinksEasy way to get accurate backlink counts from Google and Yahoo.If you are a regular Google user and website owner, you know that the link: modifier doesn't give accurate results for the number of backlinks pointing at a site. In the good old days we'd go to alltheweb.com and do a search with... continue reading "Accurate Backlink Counter for Google and Yahoo"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
Does Your Web Developer Have These Essential Traits?
Web Developer TraitsHere are some essential traits that all web developers should have. I recently read an article at seomoz that discussed the traits that most good web developers have (although I've modified the order a bit to fit my tastes).Are as accurate as possible. As we mentioned before, good programmers... continue reading "Does Your Web Developer Have These Essential Traits?"»
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