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Why Your Tried-and-True Older Content is Losing You Traffic
Removing Dates in Google SERPsAround March of this year we saw decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years. Things continued to decrease and we decided to investigate the cause. It appears that Google's use of dates in the SERPs had a markedly negative impact on our clickthrough... continue reading "Why Your Tried-and-True Older Content is Losing You Traffic"»
Fix Your Dell 3100cn Streaking Issue
Dell 3100cn StreaksWell after owning my Dell 3100cn for a very very very long time, I've finally found out how to get rid of streaks that were running down the middle of the page on color prints. Well today, I found an answer that immediately fixed the problem within about 2 minutes. I found a great article that shows... continue reading "Fix Your Dell 3100cn Streaking Issue"»
White Hat vs. Black Hat - High Risk and Low Risk Tactics
White Hat and Black Hat TacticsAt a recent SMX Conference, Matt Cutts (head of Google Web Spam) gave great examples of Black Hat and White Hat tactics as either high risk or low risk. Here are some blackhat/whitehat tactics and their relative risk factors: TopicHigh Risk"Black Hat Tactics"Low Risk"White Hat Tactics"... continue reading "White Hat vs. Black Hat - High Risk and Low Risk Tactics"»
Don't Make These Mistakes in Your Search Engine Optimization
Search Engine Optimization (SEO) MistakesToo many companies fail in these incorrect assumptions about SEO when dealing with search engine optimization to get first page results. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which... continue reading "Don't Make These Mistakes in Your Search Engine Optimization"»
Do You Know These Tips to Quickly Improve Landing Page Conversion Rates
Landing Page ConversionsIncrease landing page conversions with these simple tips. Increasing conversions is a big topic lately. Here are some more great ideas from ioninteractive for increasing conversions on your landing pages for this year. Keep your Organic and PPC landing pages separate. Targeted traffic from PPC have... continue reading "Do You Know These Tips to Quickly Improve Landing Page Conversion Rates"»
Boosting the Confidence of Your Customers
Trust, Credibility, and PersuasionCredibility plays an important role in convincing your customers to purchase from you. Many doctors specialize in a particular field; people trust them because they are experts in the field they choose. What can you do to make your company look like an expert with your website? You have to be able to... continue reading "Boosting the Confidence of Your Customers"»
Business Week Article Shows SEO Increases Revenue
SEO Increases RevenuesJust another example of how realign/redesigning your website with SEO can increase revenue. While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search... continue reading "Business Week Article Shows SEO Increases Revenue"»
Achieving better web usability and quicker navigation
Website UsabilityEliminating questions allows you to achieve better web usability and quicker navigation making your site much more effective. Today you can do almost anything in a minute or less, more specifically when it comes to the web, it is important to create web sites so that they can be quickly navigated.... continue reading "Achieving better web usability and quicker navigation"»
Questions to Ask Your Web Developer
Interviewing Web DesignersQuestions to ask before hiring a web developer. SEOmoz recently posted some questions that they would ask when interviewing web developers. Figured I'd have a go at the questions and let you know where I stand: What Industry sites and blogs do you read regularly? I consistently read Matt Cutts,... continue reading "Questions to Ask Your Web Developer"»
Top 10 Key Search Factors in 2007
Top 10 Key Search FactorsThere is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
All Business Owners Should Know these 10 Things Before Building a Website
Before You Begin10 things all business owners should know before they have a website built.I loved the article "10 things businesses should know before building a website" over at 456 Berea Street . Here are their top 10 with my comments added:Understand what you want. Too many businesses really don't... continue reading "All Business Owners Should Know these 10 Things Before Building a Website"»
Basic Design Principles for Persuasive Websites
Increasing ConversionsGetting more conversions through your website can be a daunting task, but Call to Action has some pointers to help make it easier on you. Avoid inconsistency - keep a distinct look and feel throughout the website. A splash page may be what your company wants, but try to avoid them; they are more... continue reading "Basic Design Principles for Persuasive Websites"»
6 Ways Your Website Usability is Discouraging Conversions
Usability and ConversionsSix ways to increase usability and conversions. There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions. Visitors can't find what they want. Provide an easy navigation as well as a search function for your site. Then make... continue reading "6 Ways Your Website Usability is Discouraging Conversions"»
Custom URL or Vanity URL for Facebook Pages
Facebook Custom Address URLHow to add a custom "vanity url" to your facebook Pages page. Here is how Facebook describes Page usernames: “Usernames allow public entities to easily promote your presence on Facebook with a short URL. This username can be used in your marketing communications, company website and business... continue reading "Custom URL or Vanity URL for Facebook Pages"»
2010 Website Browser Statistics
Browser Stats 2010Browser statistics for 2010 show that IE loses 6% of its market share. Firefox stays constant with a slight increase at 24.87%. Chrome increases 3% and Safari increase 2.75%. Internet Explorer (IE) users have been shifting toward the newer versions of IE 8. We have seen a decrease of 8% in IE 6 users... continue reading "2010 Website Browser Statistics"»
PageRank is Dead. Long Live mozRank
PageRank replaced by mozRankPageRank is dead. Really. It's not coming back. Thankfully we have mozRank. PageRank is not Rankings I want to make sure that you don't think that PageRank is how well your page ranks for a given keyword set. PageRank was Google's original idea of how to give weight or a numerical value to... continue reading "PageRank is Dead. Long Live mozRank"»
January 2007 Gets a Double Dose of PageRank
PageRank Update 2007PageRank updates for the second time in January 2007. Well, Google is at it again. After a PageRank update just over 2 weeks ago, PageRank has again changed. While there is debate as to whether this is a "new update" or just old PageRank still lingering around in the toolbar, one thing... continue reading "January 2007 Gets a Double Dose of PageRank"»
Does Your Web Developer Have These Essential Traits?
Web Developer TraitsHere are some essential traits that all web developers should have. I recently read an article at seomoz that discussed the traits that most good web developers have (although I've modified the order a bit to fit my tastes).Are as accurate as possible. As we mentioned before, good programmers... continue reading "Does Your Web Developer Have These Essential Traits?"»
Accurate Backlink Counter for Google and Yahoo
Counting BacklinksEasy way to get accurate backlink counts from Google and Yahoo. If you are a regular Google user and website owner, you know that the link: modifier doesn't give accurate results for the number of backlinks pointing at a site. In the good old days we'd go to alltheweb.com and do a search with link:www.ahfx.net... continue reading "Accurate Backlink Counter for Google and Yahoo"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for RankingsFresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
Full Content or Partial RSS Content Feeds
Full RSS FeedsShould everyone switch to full content RSS feeds? I recently read an article on devlounge that gave some reasons for having full content feeds. The main points are as follows:Full feeds provide a convenience for those that read feeds. As with any "feature" of a website, you should focus on... continue reading "Full Content or Partial RSS Content Feeds"»
What Every Website Owner Should Know about Headlines
Writing the Perfect HeadlineWriting great, compelling headlines is one of the most important skills of a copywriter.On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.While... continue reading "What Every Website Owner Should Know about Headlines"»
Don't Make Your Website Look Like An Ad
Write Better Web CopyIf your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad"»
Search Engine Usage for 2010
2010 Search Engine StatisticsSearch engine usage and statistics for July 2010. The Nielsen Company reported their findings for July 2010. Here are their top results. Search Engine Percentage Google 64.2% Yahoo 14.3% Bing 13.6% AOL 1.9% Google has dropped almost another full percentage point... continue reading "Search Engine Usage for 2010"»
AHFX.net Aquires Sevenate
AHFX.net Aquires Sevenate.comAH Digital FX Studios, INC acquires Sevenate.com. A week ago I saw a sign on a business that said, "We refuse to participate in a recession." I totally agree with that statement. As further proof of our hope for the future, AH Digital FX Studios, INC has just acquired Sevenate.com and all of their... continue reading "AHFX.net Aquires Sevenate"»
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