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Is Your Website Search Engine Friendly?
Search Engine Friendly Websites
If your website isn't search engine friendly, your website is not earning you enough money. Far too many web designers are actually graphic designers claiming to be website designers. Unfortunately, they know nothing (ok... maybe next to nothing) about how search engines work and what is necessary... continue reading "Is Your Website Search Engine Friendly?"»
Understanding Customers is Key to Building an Effective Website
Understanding Customers
"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... continue reading "Understanding Customers is Key to Building an Effective Website"»
Do You Have a Website Strategy?
Website Strategy
A quick and simple way to create a website strategy to accomplish your website goals. Before you ever think about building a website there are two things you need to decide. The first is the goal of your website. Second, you need to have a strategy for accomplishing your goal because your site will... continue reading "Do You Have a Website Strategy?"»
How to Determine if Your Website is Successful
Successful Website Metrics
Making sure that you pick the correct metric to measure is extremely important to having a truly successful website. Recently on SEOmoz's whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around knowing what determines success. A point that I thought was extremely... continue reading "How to Determine if Your Website is Successful"»
Understanding These Marketing Basics will help your website do better
Web Marketing Basics - How to be Successful
4 Important Marketing Tips
Understanding basic marketing skills increases your effectiveness on the internet. There are many aspects that you need to consider in order to be successful on the web, but there are some primary marketing skills that are exceptionally important. Much of your success will come from where you focus... continue reading "Web Marketing Basics - How to be Successful"»
How to Build Effective Websites 101
Effective Websites 101
Many small companies are making a wise choice and investing in professionally designed websites that raise the company's level of professionalism, exposure, and sales. I have had people come to my saddle shop and they were surprised to see that we are just a a small shop because the website made us... continue reading "How to Build Effective Websites 101"»
Don't Make These Mistakes in Your Search Engine Optimization
Search Engine Optimization (SEO) Mistakes
Too many companies fail in these incorrect assumptions about SEO when dealing with search engine optimization to get first page results. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which... continue reading "Don't Make These Mistakes in Your Search Engine Optimization"»
Most Useful Seach Engine Optimization Information
Search Engine Optimization Information
For those of you in the web site design business, what document, guideline, book, whatever, did you find most useful for Search Engine Optimization (SEO)? Here is some quick advice: Always follow the Google webmaster guidelines Make sure you use a unique and descriptive title tag Make sure you... continue reading "Most Useful Seach Engine Optimization Information"»
Fresh Content Will Bring Spiders and People Back For More
Fresh Content for Rankings
Fresh content will bring spiders (and people) back to your site more often. How often you update your website is extremely critical to your success on the web. First and foremost, search engines loves fresh content. Let's take two sites that cover the same topic. Site A who updates their site every... continue reading "Fresh Content Will Bring Spiders and People Back For More"»
The Power of the Title Tag in Rankings
Great Title Tags
Give every page a unique title that is focused on that specific page's keywords. One of the main things that unknowing webmasters do is create pages that have all the same title. This happens because they do one of the following: tagThey use a template for their html and don't take the time to change... continue reading "The Power of the Title Tag in Rankings"»
If Content is King, Linking is Queen
Linking is Queen - Content is King
If Content is King then surely Linking is Queen. And we all know who really rules the kingdom. I came across a great article that built on the well known saying that content is king by saying that "Content is King, but Linking is Queen." Content and Linking go hand in hand if the site is going... continue reading "If Content is King, Linking is Queen"»
WIIFM - What's in it for me?
What's in it for ME and YOU
WIIFM, What's in it for me, is the one FM station that every single person is tuned into. Every time you write for your customers, you should think about the customer's needs because they are really just looking for "What's in it for me" or WIIFM. Copywriting is critical to your success on... continue reading "WIIFM - What's in it for me?"»
A Goal for Every Page
Individual Web Page Goals
Get specific. And stick to it. I know we have spoken a lot about strategy and goals lately, but I can't stress how important it is to have a focus for your website. While reading "Web Word Wizardry" by Rachel McAlpine, she made a very good point. In a broad sense, every commercial web site... continue reading "A Goal for Every Page"»
Want a Simple Way to Save Time and Money?
Frequently Asked Questions
Save money and time by adding a Frequently Asked Questions page to your website. I absolutely love how Rachel McApline describes how having a website can save you money and provide more efficient communication.Time saved is money saved is money gained. A well-organized, clearly written website can... continue reading "Want a Simple Way to Save Time and Money?"»
You Need a Better Strategy
A Better Strategy
You need a better strategy on the web.Although we have stressed this time and time again, people must be reminded that being on the web requires a very specific focus and strategy. Rachel McApline puts it this way:Hear my cry: FOCUS!When running a business on the web, you are forced to establish priorities.... continue reading "You Need a Better Strategy"»
Judge Website Visual Appeal in 1/20th of a Second
Website Visual Appeal
The visual appeal of your website is key because internet users can judge your site in 1/20th of a second. According to a test performed by Canadian researchers (I believe it was Carleton University in Ottawa) users were able to rank a site after seeing the site for only 1/20th of a second. In the... continue reading "Judge Website Visual Appeal in 1/20th of a Second"»


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